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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Public Relations for Management Success (Paperback)
Loot Price: R1,143
Discovery Miles 11 430
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Public Relations for Management Success (Paperback)
Series: Routledge Library Editions: Management
Expected to ship within 12 - 17 working days
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Originally published in 1984. Public relations is a key element
necessary for success in all business activities. Although some
businessmen see public relations as a separable business function,
this book argues convincingly that public relations should really
be an integral management function, practised by all managers, all
the time. Public Relations for Management Success defines public
relations and examines particular techniques, including media
relations and areas of concern such as government/parliamentary
liaison and issues such as conservation and pollution. It discusses
how public relations activities should be planned, staffed,
financed and assessed, putting forward principles illustrated by
worldwide case studies and examples.
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