Public Relations for Management Success (Paperback)

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Management
Release date:	October 2019
First published:	1984
Authors:	Frank Jefkins
Dimensions:	216 x 138 x 17mm (L x W x T)
Format:	Paperback
Pages:	144
ISBN-13:	978-1-138-57166-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-138-57166-0
Barcode:	9781138571662

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