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Books > Business & Economics > Business & management > Sales & marketing > Public relations

Nation Branding, Public Relations and Soft Power - Corporatising Poland (Hardcover): Pawel Surowiec Nation Branding, Public Relations and Soft Power - Corporatising Poland (Hardcover)
Pawel Surowiec
R4,357 Discovery Miles 43 570 Ships in 12 - 17 working days

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland's national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland's national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

The Unseen Power - Public Relations: A History (Hardcover): Scott M. Cutlip The Unseen Power - Public Relations: A History (Hardcover)
Scott M. Cutlip
R5,323 Discovery Miles 53 230 Ships in 12 - 17 working days

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900.
For example, the book tells how:
* President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital.
* Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s.
* William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy.
* Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it.
* Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process.
* Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety.
This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

The Unseen Power - Public Relations: A History (Paperback): Scott M. Cutlip The Unseen Power - Public Relations: A History (Paperback)
Scott M. Cutlip
R2,966 Discovery Miles 29 660 Ships in 12 - 17 working days

Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900.
For example, the book tells how:
* President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital.
* Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s.
* William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy.
* Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it.
* Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process.
* Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety.
This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

The Moral Compass of Public Relations (Hardcover): Brigitta R Brunner The Moral Compass of Public Relations (Hardcover)
Brigitta R Brunner
R4,506 Discovery Miles 45 060 Ships in 12 - 17 working days

The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations' conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations' responsibility to the public good.

Social Media and Public Relations - Fake Friends and Powerful Publics (Paperback): Judy Motion, Robert L. Heath, Shirley Leitch Social Media and Public Relations - Fake Friends and Powerful Publics (Paperback)
Judy Motion, Robert L. Heath, Shirley Leitch
R1,247 Discovery Miles 12 470 Ships in 9 - 15 working days

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners-the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

Scenario Based Strategy - Navigate the Future (Paperback): Paul De Ruijter Scenario Based Strategy - Navigate the Future (Paperback)
Paul De Ruijter
R1,672 Discovery Miles 16 720 Ships in 12 - 17 working days

We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This book is a manual for all those who want to apply strategy in organisations. It is intended for everyone who wants to put the future on the agenda, to look beyond the short term and beyond mere profit. It describes in practical terms the eight questions we must continually discuss in order to pursue a future-proof strategy in a dynamic and uncertain world: mission, trends, scenarios, options, vision, roadmap, action and monitoring. If you are dissatisfied with an approach to strategy based on simple backward looking analysis, management controls and problems solving after the fact, but would like to make a positive contribution to thinking about the future, Scenario-based Strategy offers the instruments to turn your intention into practice. The text provides examples from commercial to government and trade organizations; showing how others have undertaken future explorations and how they used these explorations to create a dynamic strategy. Paul de Ruijter has a deep insight into the theory, alongside practical experience working with some of the most highly regarded and resilient organizations. The result is a rich combination of methodology and practical, engaging examples that shows you how to go about creating an agenda for the future.

Developing Innovation Systems - Mexico in a Global Context (Paperback): Mario Cimoli Developing Innovation Systems - Mexico in a Global Context (Paperback)
Mario Cimoli
R393 Discovery Miles 3 930 Ships in 12 - 17 working days

Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US). This volume examines the Mexican economy and its attempt to develop an innovation system, providing an example of the dynamics that are of concern to evolutionary economists.

Excellence in Public Relations and Communication Management (Hardcover, New): James E. Grunig Excellence in Public Relations and Communication Management (Hardcover, New)
James E. Grunig
R5,302 Discovery Miles 53 020 Ships in 12 - 17 working days

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Sport Public Relations and Communication (Hardcover): Maria Hopwood, Paul Kitchin, James Skinner Sport Public Relations and Communication (Hardcover)
Maria Hopwood, Paul Kitchin, James Skinner
R3,925 Discovery Miles 39 250 Ships in 12 - 17 working days

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Public Relations Research Annual - Volume 2 (Paperback): Larissa A. Grunig, James E. Grunig Public Relations Research Annual - Volume 2 (Paperback)
Larissa A. Grunig, James E. Grunig
R1,772 Discovery Miles 17 720 Ships in 12 - 17 working days

The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers.
"Public Relations Research Annual, Volume 2," continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.

Public Relations Theory (Paperback): Carl H. Botan Public Relations Theory (Paperback)
Carl H. Botan
R1,638 Discovery Miles 16 380 Ships in 12 - 17 working days

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Strategic Communication for Startups and Entrepreneurs in China (Hardcover): Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen Strategic Communication for Startups and Entrepreneurs in China (Hardcover)
Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen
R1,527 Discovery Miles 15 270 Ships in 12 - 17 working days

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

The Ministry of Truth - BigTech's Influence on Facts, Feelings and Fictions (Paperback, 1st ed. 2022): Vincent F... The Ministry of Truth - BigTech's Influence on Facts, Feelings and Fictions (Paperback, 1st ed. 2022)
Vincent F Hendricks, Camilla Mehlsen
R743 R605 Discovery Miles 6 050 Save R138 (19%) Ships in 10 - 15 working days

The Ministry of Truth scrutinizes the information market in the era of the attention economy calling on citizens, public educators and politicians to action in averting the role of BigTech in critical infrastructure. Through phenomena such as influencers, 'fake news', and covid conspiracies, the authors reveal how social platforms control facts, feelings and narratives in our time to such a degree that they are the de facto arbiters of truth. BigTech seemingly controls the information infrastructure and also decides what we pay attention to. The authors suggest hope for a more democratic internet through their systematic analysis of the largest players of the information age. The aim is to amplify human agency for a robust deliberative democracy - not version 2.0 - but a lasting version with staying power. This book appeals to the general interest reader and professional invested in the mobilization of responsible technological development. Vincent F. Hendricks is Professor of Formal Philosophy at The University of Copenhagen. He is Director of the Center for Information and Bubble Studies (CIBS) funded by the Carlsberg Foundation. Camilla Mehlsen is Digital Media Expert and Spokesperson for the Danish child organization Children's Welfare. She is author of several books on digital literacy and her work on digital media has been published in various newspapers and magazines.

Shoppernomics - How to Shorten and Focus the Shoppers' Routes to Purchase (Hardcover, New Ed): Roddy Mullin, Colin Harper Shoppernomics - How to Shorten and Focus the Shoppers' Routes to Purchase (Hardcover, New Ed)
Roddy Mullin, Colin Harper
R3,932 Discovery Miles 39 320 Ships in 12 - 17 working days

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal for manufacturers, retailers and brands. It reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. Shoppernomics is designed to deliver fast results for companies prepared to recognise that they are not perfect, and go the extra mile to find out why.

Strategic Financial and Investor Communication - The Stock Price Story (Hardcover, New): Ian Westbrook Strategic Financial and Investor Communication - The Stock Price Story (Hardcover, New)
Ian Westbrook
R4,808 Discovery Miles 48 080 Ships in 12 - 17 working days

In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.

Power, Diversity and Public Relations (Hardcover): Lee Edwards Power, Diversity and Public Relations (Hardcover)
Lee Edwards
R4,193 Discovery Miles 41 930 Ships in 12 - 17 working days

Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the typical PR background, shape alternative understandings of the occupation and their place within it.

The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change.

This insightful text will be essential reading for researchers and students in Public Relations, Communications, Media Studies, Promotional Industries, as well as all scholars interested in the sociology of race and work relations."

The Bauhaus and Public Relations - Communication in a Permanent State of Crisis (Hardcover): Patrick Roessler The Bauhaus and Public Relations - Communication in a Permanent State of Crisis (Hardcover)
Patrick Roessler
R4,221 Discovery Miles 42 210 Ships in 12 - 17 working days

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Roessler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus' corporate identity and a close examination of the respective directors' roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

Positioning Theory and Strategic Communication - A new approach to public relations research and practice (Hardcover): Melanie... Positioning Theory and Strategic Communication - A new approach to public relations research and practice (Hardcover)
Melanie James
R5,092 Discovery Miles 50 920 Ships in 12 - 17 working days

In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.

Governance of the Petroleum Sector in an Emerging Developing Economy (Hardcover, New Ed): Kwaku Appiah-adu Governance of the Petroleum Sector in an Emerging Developing Economy (Hardcover, New Ed)
Kwaku Appiah-adu
R4,227 Discovery Miles 42 270 Ships in 12 - 17 working days

Oil exploration in the developing world has been and continues to be a high profile and high risk activity attracting media coverage and stimulating much debate. In Governance of the Petroleum Sector in an Emerging Developing Economy, Professor Kwaku Appiah-Adu has assembled an edited volume that provides insight into critical aspects of this highly sensitive activity. Professor Appiah-Adu's starting point is Ghana, where he has been closely involved in national policy-making. The book makes comparisons between that African country and others as diverse as Trinidad and Tobago, and Norway. The contributors, global experts in their respective fields, explore five critical themes and propose strategies for progress in each. You will find an in-depth analysis relating to: turning oil and gas wealth into sustainable and equitable development; entrenching transparency and stakeholder engagement; effective management of the oil and gas sector; and safeguarding security and the environment. Finally, country specific models and lessons, particularly for Ghana and other African oil producing nations, are offered. This book serves as reference for business practitioners, policy makers, scholars, students and anyone interested in gaining insight into the oil and gas sector, particularly as it pertains to Ghana and other African petroleum producing nations, with lessons drawn from the global arena and international best practice.

The New Brand Spirit - How Communicating Sustainability Builds Brands, Reputations and Profits (Hardcover, New Ed): Christian... The New Brand Spirit - How Communicating Sustainability Builds Brands, Reputations and Profits (Hardcover, New Ed)
Christian Conrad, Marjorie Ellis Thompson
R3,942 Discovery Miles 39 420 Ships in 12 - 17 working days

Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.

Public Relations and Communication Management - Current Trends and Emerging Topics (Hardcover): Krishnamurthy Sriramesh, Ansgar... Public Relations and Communication Management - Current Trends and Emerging Topics (Hardcover)
Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim
R5,266 Discovery Miles 52 660 Ships in 12 - 17 working days

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master's theses. This volume recognizes the Grunig's contributions to public relations scholarship over the past four decades. To honor the Grunig's scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Public Relations - Theory and Practice (Paperback, 4th edition): Jane Johnston Public Relations - Theory and Practice (Paperback, 4th edition)
Jane Johnston
R1,208 Discovery Miles 12 080 Ships in 12 - 17 working days

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of AustraliaPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Health and Medical Public Relations (Hardcover, New): Myc Riggulsford Health and Medical Public Relations (Hardcover, New)
Myc Riggulsford
R3,913 Discovery Miles 39 130 Ships in 12 - 17 working days

Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application.

Key features include:

  • Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public
  • Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers
  • Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examples drawn from both recent media scares and long-running issues
  • A survey of the way challenging public relations issues have been perceived in the past, analysing the attitudes of both legislators and the public
  • A user-friendly format designed to reinforce learning, including handy tips, definition boxes explaining key words and concepts, and exercises and reflection points to stimulate group discussion and reflection on specific examples of science and medical PR practice.

Wide-ranging and highly accessible, this book will be an essential resource for undergraduates, postgraduates and professionals learning to specialise in health public relations.

Public Relations: The Basics - The Basics (Hardcover): Ron Smith Public Relations: The Basics - The Basics (Hardcover)
Ron Smith
R2,876 Discovery Miles 28 760 Ships in 12 - 17 working days

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
  • History and evolution of public relations.
  • Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.

Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Strategic Sport Communication - Traditional and Transmedia Strategies for a Global Sports Market (Paperback): W.Timothy Coombs,... Strategic Sport Communication - Traditional and Transmedia Strategies for a Global Sports Market (Paperback)
W.Timothy Coombs, Jennifer L. Harker
R1,494 Discovery Miles 14 940 Ships in 12 - 17 working days

By taking a strategic communication approach, the text integrates public relations, marketing communication, and advertising concepts and tailors them to the particular context of sport communication. Sport communication is a growing focus of students within public relations and strategic communication programs, and this text merges these fields to give students a comprehensive guide to constructing strategic communication efforts in the sports arena. Most books provide a broad overview of sports media and communication or a narrower view of public relations in a sports context; this book broadens the latter's scope to include marketing and advertising considerations, while still providing a practical guide to creating strategic communication campaigns.

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