A top social media guru shares the secrets to expanding your
business through relationships
People have always done business with people they know, like,
and trust. That's the essence of "relationship marketing." Today,
the popularity of online social networking has caused a paradigm
shift in relationship marketing. This book helps businesspeople and
marketers master this crucial new skill set. Social marketing
expert Mari Smith outlines a step-by-step plan for building a
sizable, loyal network comprised of quality relationships that
garner leads, publicity, sales, and more.
If you're a businessman or businesswoman feeling the pressure to
shift your approach to using social media marketing, to better
understand the new soft skills required for success on the social
web, and to improve your own leadership and relationship skills
through emotional and social intelligence, this book is for
you.Outlines how to become a significant "center of influence" for
your customers and prospectsExplains the unspoken rules of online
etiquette--and the common "turnoffs" that drive customers and
potential partners awayDetails the unique cultures of Facebook,
Twitter, and other popular online platformsShows exactly what to
automate and delegate to build your social media persona, yet still
retain the personal touch
Even if you currently have zero presence online, this book will
help you see measurable results in a short time.
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