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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Entertainment Public Relations - Communicating with Audiences (Paperback, New edition)
Loot Price: R1,436
Discovery Miles 14 360
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Entertainment Public Relations - Communicating with Audiences (Paperback, New edition)
Expected to ship within 12 - 17 working days
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Every show needs an audience. How do we find them? How do we reach
them? How do we motivate them to buy tickets? This informative book
provides an essential look at the public relations strategies,
tactics, and tools that have put Hollywood entertainment at the
center of global popular culture. It uniquely focuses on the public
relations cycle in each segment of the entertainment industry. PR
cycles connect strategy to benchmarks in product development,
production, and distribution, as well as to seasons and industry
events. Chapters focus on the basics and challenges of successful
public relations for: blockbuster movies; independent films;
network, syndicated, and streaming television; personal publicity
and celebrity representation; award events; music; video games;
sports; and tourism. Also discussed are charity tie-ins, public
service campaigns, and corporate public relations, as well as the
use of digital and social media for two-way conversations with
audiences. Sidebars give examples and instructions for writing
effective entertainment media releases, media alerts, press
statements, pitches, PSAs, social media postings, and campaign
proposals. Other sidebars analyze the ways industry organizations
use events such as the Academy Awards and the Super Bowl to build
public awareness and place their industries at the center of
popular culture. This book is a valuable resource for those who
already know the basic strategies, tactics, and tools of PR and for
those who want to learn them in the context of the rapidly changing
field of entertainment and tourism marketing.
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