Timely, authoritative and provocative, this major volume meets
the emerging need for an introduction to critical public relations,
to look at the diverse perspectives in the field, and to construct
a tentative mapping of possible ways forward. While critical theory
has a long and fluctuating history, critical public relations is
much more recent. This book takes stock of how, and where, critical
public relations has emerged via three main foci: theoretical
traditions; critique and action; along with methodological and
future implications.
As mainstream public relations has become established and
critical public relations is reaching a critical mass in the
discipline, this book seeks to capture both the coherence and the
plural nature of this fast-growing area. Compiled by a high-profile
and widely respected team of academics and bringing together the
key scholars in the field, this comprehensive international
collection will be a major contribution to forming and directing
how critical theory increasingly informs public relations and
communication.
It is an essential reference for educators teaching advanced
undergraduate and post-graduate courses, scholars and students
around the world in the field of public relations and critical
theory. Also of interest to scholars in advertising, communication,
consumer studies, cultural studies, marketing, media studies, and
sociology.
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