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The Routledge Handbook of Critical Public Relations (Paperback)
Loot Price: R2,351
Discovery Miles 23 510
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The Routledge Handbook of Critical Public Relations (Paperback)
Series: Routledge Companions in Marketing, Advertising and Communication
Expected to ship within 12 - 17 working days
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Critical theory has a long history, but a relatively recent
intersection with public relations. This ground-breaking collection
engages with commonalities and differences in the traditions,
whilst encouraging plural perspectives in the contemporary public
relations field. Compiled by a high-profile and widely respected
team of academics and bringing together other key scholars from
this field and beyond, this unique international collection marks a
major stage in the evolution of critical public relations. It will
increasingly influence how critical theory informs public relations
and communication. The collection takes stock of the emergence of
critical public relations alongside diverse theoretical traditions,
critiques and actions, methodologies and future implications. This
makes it an essential reference for public relations researchers,
educators and students around a world that is becoming more
critical in the face of growing inequality and environmental
challenges. The volume is also of interest to scholars in
advertising, branding, communication, consumer studies, cultural
studies, marketing, media studies, political communication and
sociology.
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