This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design.

By drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events this text will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the actual experience of consumers? How was the event materially delivered and did the experience created provide a satisfactory outcome? How can experiences be understood (via semiotics) especially the physical elements of an event?

Structured in four sections, Events Design and Experience discusses:

* What are events? An overall view of the industry, its definitions and market demand. It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation

* What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate.

* Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete.

* Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers. Also includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed, and how we may begin to unravel the meanings attributed to certain events.

With international case studies throughout, Events Design and Experience has a coherent user-friendly structure including chapter summaries, review exercises and topics for discussion to consolidate understanding.

Table of Contents

Section 1: What are Events:

1. Setting the context for event experiences

2. Overview of organisational processes

This introductory section aims to establish the context within which event experiences take place. It is also the scene setting chapter, discussing(briefly) the event industry, terminology and definitions, market demand. Nearly all existing event based texts tend to provide an internal view of the process of organisation and management which confers upon the reader solid practical approaches. This chapter will also critically review that literature on event management in order to establish a context and platform from which a more meaningful understanding and analysis of the experience of consumers can be drawn. It will consider how event manuals approach the organisation and management of events with reference to the impact and experience of those events. For example the work on event organisation and marketing of Watt, Hoyle,Goldblatt, Sonder and Getz , the programming concepts identified in O’Toole, Allen, Shone, Torkildsen and Rossman will be explored. Practical material will be drawn from, amongst others, the event management section of Wembley Plc, London Borough of Ealing, Leapfrog Corporate Events, Catalyst Event Management, Union Cycliste International , British Cycling Federation.

Section 2 : What is an event experience?

3. What are event experiences?

4. The dimensions of event experiences

5. Interaction between experience and participant

6. The flow of experiences

7. Providing for experiences

This section will introduce and explain what event experiences are and provide a setting for the following sections. It will follow on from Chapter 1 by both explaining the nature and stages of experience and the emergence of the experience industry itself (including the marketing of experiences). It will seek to clarify the nature of an experience and how experiences are more than simply one-dimensional and uniform throughout the time an individual or group is in attendance utilising , for example, the work of Kelly & Godbey, Leitner, Gray, Hull and Csikszentmihalyi, O’Sullivan and Spangler. To illustrate how these points relate to the experience examples will be drawn from many areas such as Academic Conferences, Business Conventions, Graduation and Award Ceremonies, Olympic and Commonwealth Games, RAF Museum Exhibitions, Sport in Science Exhibition, DMS&S Show, London Fashion Week, Clothes Show Live, Proms, Ice-Skating, Nike Fun Run

Section 3 - Designing Experiences

8. Understanding Design

9. The Design process

10. Creating themed environment

11. Event artistry

This section provides an overview of design considerations. The chapter considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and equally importantly what do they signify, once complete, to the consumer. The chapter will seek to raise an awareness of how the design and creation of environments influences the experience in other words to establish the need and role of what might be called 'event artistry'. It will further explore the link with experience marketing.

A design management perspective will be embraced that will elaborate on the design of experiences associated with experience infusers, enhancers and makers. Consideration here will be given to parameters of experiences. This will be linked with effective event design focusing on artistic concepts such as installation (site-specific, sensual, kinetic), conceptualisation (abstract, interpretative) assemblage (raw, unorthodox), pop art (larger-than-life) impressionism (suggestive, fluid) kitsch ( tongue-in-cheek) regionalism (urban, representative) realism (natural, true) surrealism (make-believe) traditionalism ( classic) narrative art ( literary, eternal).

Practical material illustrating the above points will drawn from many sources but will include, for example, Academy Awards Board, Chef Master Class, Ideal Home Exhibition, London Transport Museum, MTV Awards, Halloween Party, Graduation Ceremony, Mitzvah Celebration, Music 100, London Fashion Week, Cincinnati Museum Centre, Science Museum, World Mountain Bike Series, MOMI, Metallica on Tour, the Bike Show.

Section 4 -Analysing event experiences

12. Analysing of event experiences

13. Experience Perception and interpretation

14. Event contextualisation and representation

The final section will offer a concluding analysis of the experience, considering how experiences can be analysed and evaluated and to consider the artificiality of the event and how this reflects in the experience of consumers. This will lead onto a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed and how we may begin to unravel the meanings attributed to certain events. Finally the mode of attendance will be considered as participants construct their own experiences, not necessarily through the sole nature of the provision, but through the shared characteristics and behaviour patterns that groups and individuals bring with them to create and interpret experiences. The work of Tomlinson, Veal, Featherstone, Wearing, and Hall amongst others will be used to highlight these points.

Examples will be drawn from participant research and assessment through site visits. Previous examples will be revisited to illustrate some analytical points as well as reflecting on the following events: Adrenalin 98, Beatles Walking Tour, London Cross Championships, Virgin Assault 3, Nike Fun Run, TiLE, CONFEX, The Event Show, Savoy Awards, Glastonbury.

Summary & Conclusions

The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand. It offers invaluable insights on how to create a successful, objectives-driven PR strategy - without the price tag of an agency - that supports your business goals. This do-it-yourself guide is perfect for businesses, entrepreneurs and founders alike, who want to get featured in the press and get PR results, fast. The PR Bootcamp tells you everything you need to know about creating a successful PR strategy; from what makes a press-worthy story and how to write a great email pitch to editors, to constructing a can't-miss press release and finding free media opportunities for yourself. With a rich mix of case studies, actionable tips and thought-provoking questions for your PR strategy, this book by award-winning entrepreneur Angelica Malin is a commercial, accessible handbook for PR in the digital age.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen's tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.

* Provides a detailed overview and practical strategies for successful employee communication efforts. * Aligns with a growing niche of public relations professionals going into internal communications careers. * Includes practical examples and case studies from leading public relations organizations.

-Accessible core textbook for undergraduate courses in persuasive communication with wide-ranging coverage of subdisciplines and professional applications -Provides unique coverage of persuasion in the contexts of health, business, and social advocacy -Accessible style and frequent applications to real-world situations makes this the ideal text for students in professional programs and community colleges -Companion website includes PowerPoint slides, web links, and instructor's manual with sample exercises and questions

By taking a strategic communication approach, the text integrates public relations, marketing communication, and advertising concepts and tailors them to the particular context of sport communication. Sport communication is a growing focus of students within public relations and strategic communication programs, and this text merges these fields to give students a comprehensive guide to constructing strategic communication efforts in the sports arena. Most books provide a broad overview of sports media and communication or a narrower view of public relations in a sports context; this book broadens the latter's scope to include marketing and advertising considerations, while still providing a practical guide to creating strategic communication campaigns.

Safety professionals interact with many other functions within the organization, including but not limited to production, human resources, and medical, with each function possessing specific laws and regulations which govern their actions and inactions. In order to function within the organizational structure, they need a working knowledge of the laws and regulations which impact his/her area of responsibility as well as the laws and regulations which impact employees, managers, and the overall organizational structure. An extensive examination of safety laws and regulations, Labor and Employment Issues for the Safety Professional provides a working knowledge of the impacts, requirements, and implications of safety professionals' actions and inactions as related to state and federal laws. It presents information on an issue-by-issue basis, delineating the basics of the issue, identifying the applicable law or regulation, and presenting possible solutions to achieve and maintain compliance while achieving the safety objective. The book covers conflicts between laws and regulations and includes case law and reference points. This text elucidates a number of laws within the labor, employment, and related areas which may impact safety professionals in the course of their daily activities. It supplies a working knowledge of the peripheral laws and regulations that impact safety functions, allowing them to avoid potential legal "issues" and possible legal liabilities for themselves as well as their organizations.

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

In the opening chapters the author records his father Toby's remarkable career in PR. This began just before World War II with Toby becoming responsible for taking the initiative away from Germany's propoganda machine controlled by the well organized and funded Nazi party. After the war Toby was one of the first political spin-doctors, worked for the Conservative Party and later rose to be the doyen of commercial and international PR in the UK. Later in the book, Donough picks up his own story and this really comes to life when he joins the Irish Guards. He then treats us to four years of amusing military recollections. On leaving, the author started civilian work in a London that is just beginning to come alive - the Swinging Sixties have arrived. Like his father he goes into PR and records a memoir of the most colourful people of the period. The glamorous certainly feature - Joanna Lumley, Jacqueline Bisset and Charlotte Rampling are just some. His involvement in the opening of the trendiest nightclub of the period, Sibylla's, with its guest list of all the greats of rock n' roll is another seminal moment.

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen's emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding - an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today's social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not - through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'. However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.

Being featured in the media is a great way to build awareness of your company and position yourself as an expert. This book will guide you through: how to generate PR even if you don't have any news how to build a contacts list of journalists how to write a press release how to contact journalists and how to speak their language It demystifies the whole process of dealing with journalists and getting them on your side, as well as showing you how to recognise which media is relevant to you and how to work out what you have to offer a journalist that will grab their attention.

This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the industry; various structures of property communications; and the need for a strategic approach. Subsequent chapters provide perspectives and lessons from contributors in a variety of property sectors including commercial property, estate agency, social housing, property consultancy, proptech, retail and homebuilding. The book concludes with insight into future change, both for the property industry and for the communication function within it. This book is recommended reading for all property PR teams, for students studying for property, PR or marketing degrees, and for anyone working in the built environment sector who needs to consider PR and marketing as part of their role.

In an online and social media world, measurement is the key to success

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

"Measure What Matters" explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all aroundLearn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferencesAuthor runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Don't draw conclusions or make key decisions based on guesswork. Instead, "Measure What Matters" and the difference will show in the most important measure: your bottom line.

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some point-and how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events. This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparation-establishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis management-rapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communication-reaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise.

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.