For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

Unlike most existing PR writing wortexts that try to be everything by incorporating sections on PR principles and the PR process in addition to PR writing, this worktext focuses strictly on PR writing. This allows students and educators to focus on the key objectives set forth by most PR writing courses. PR writing is a commonly required course for public relations majors. This text provides the tools students need to dive into their PR careers. Teaches students the most widely used forms of PR writing in the field, including up-to-date coverage of social media writing, and provides training in Associated Press (AP) Style - the style guide used within the field of communication. Online materials include downloadable writing templates for each form of PR writing with which students need to be familiar.

In recent years, there has been much interest in the 'virtual' -teams, organizations and communities -in management research and practice. As technology and social practices change we have more opportunity to experience different forms of virtuality, and in the process our understanding and conception of virtuality changes.

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

Promoting Equality and Diversity: A Practitioner's Guide explains the fundamental changes in the approach to achieving equality and diversity that are occuring as a result of recent UK legislation. The work takes a task-based approach to the subject, suggesting legal solutions to discrete practical problems, and providing clear, pragmatic guidance to enable practitioners to tackle the individual problems they might encounter.
This book provides a clear and practical explanation of both good practice and the legislation behind the new proactive approach that is being adopted. It covers areas that receive no treatment elsewhere and offers guidance to organizations that want to implement equality measures but are unsure of how to do so. This book not only explains the relevant legal concepts but also offers real practical advice on topics such as how to carry out impact statements; how to carry out equality pay audits; and the role of monitoring.
By adopting a task-based approach, focusing on what organizations have to deal with in practice, this work is able to offer a fully-integrated legal analysis of current discrimination law that will be of use to every practitioner working in this field. By combining a traditional legal approach with examples, checklists, and precedents the authors have produced a book that is both highly useful and extremely readable.

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition 's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Do you ever wonder why an airline's communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company's credibility in the aviation industry. Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization's communication strategy from becoming the tragedy-after-the-tragedy that we've seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques that give the actual words to use to deliver the book's messages. This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool.

This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay (although not always required course) in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

Netzwerken ist so alt wie die Menschheit selbst. Es schenkt uns Verbindung, ein Gefuhl von Zusammengehoerigkeit, schafft einen sozialen und gesellschaftlichen Rahmen, der unser Gefuge zusammenhalt und das eigene UEberleben sichert. Das Zusammenwirken foerdert unsere Entwicklung und schafft einen Verbund und Austausch von Interessen, in allen Bereichen unseres Lebens. Der Mensch ist nun einmal ein soziales Wesen, das Nahe, Kontakt, Austausch sucht und braucht. Doch wie netzwerkt man miteinander, gerade in einer sich stetig wandelnden Welt? Im Zeitalter der Digitalisierung werden persoenliche Kontakte immer seltener und rucken in den Hintergrund. Roboter Netzwerke entstehen und ersetzen in vielen Fallen berufsbedingt den Menschen. Doch gerade hier liegt auch eine Chance, denn durch das aktive Netzwerken koennen sich Menschen im beruflichen und privaten Kontext von der Maschine abheben.

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett's consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with humanity, is the best way to win business, boost morale and advance careers. It provides carefully detailed wisdom on how to write well, speak publicly and stand out in your job, as well as how to craft compelling communications, make the best of social media and handle the press. The Art of Plain Speaking aims to improve the experience faced by many in the modern workplace, a world where senior management are entirely absent from the shop floor - replaced by indecipherable emails from HR - and where people speak in esoteric corporate riddles, believing that sounding clever is more productive than speaking clearly.

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation. This edited volume seeks to describe, explain, and critically analyze the significance of organizational reputation and reputation management activities in the public sector. This book provides a comprehensive first look at how reputation management and branding efforts in public organizations play out, focusing on public agencies as formal organizations with their own hierarchies, identities, and cultures - existing in a network of other public organizations with similar or different functions, power, and reputation. From this unique organizational perspective, the chapters in this volume examine issues such as organizational identity, power, conflict, politics, culture, and symbolism within the public sector. Paying specific attention to strategies and processes, and illustrating with examples from the countries of Belgium, Denmark, Norway, Ireland, Israel, Italy, and Sweden, the book deepens our understanding of reputation management efforts at various levels of government.

Media coverage of climate change has attracted much scholarly attention because the extent of such coverage has an agenda-setting effect and because the ways in which the coverage is framed can influence public perception of and engagement with the issue. However, certain gaps in our understanding of the processes whereby such coverage is produced remain. The competition among strategic actors to influence media framing strategies is poorly understood, and the perspectives of journalists and editors are largely absent from literature. With a view to advancing our understanding of the "frame competition" around climate change and to presenting the perspectives of journalists regarding climate change as a journalistic topic, this book presents an in-depth case history of media coverage of climate change in Ireland. First, the extent of media attention for climate change is established, and the way in which such coverage is framed is also examined. Through a series of interviews, including rare and privileged access to government ministers, their media advisors, and journalists and editors, the book uncovers the contest to establish a dominant framing. The main objective of this book is to advance our understanding of the contest to establish the dominant framing of climate change in the media discourse. Although focussed on Ireland, its conclusions are of value to those seeking to better understand the dynamics of media coverage of climate change in other contexts. This book will be of great interest to students and scholars of climate change, environmental policy, media and communication studies, and Irish politics.

"The Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Investor Marketing ist mehr als Investor Relations. Dieses Buch beschreibt Grundlagen, Zielgruppen, die Erarbeitung einer Strategie und deren Umsetzung.
Mit vielen praktischen Beispielen. Ein nutzlicher Leitfaden vor allem fur Finanzmanager sowie Investor- und Public-Relations-Manager."

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new 'Fit to Partner Test' and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance. In many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions. Featuring case studies and lessons from leading companies, The People Business offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging. Built around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

Features transcripts of interviews with key individuals involved in Public Relations Dedicated guide to the myriad strategies and techniques involved in PR today. New material reflecting the impact of new technology and the globalisation of media communications. Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: The use of multimedia techniques in PR Overseas media and the globalization of media communications The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your business, or cary out campaigns for change. It focuses upon reputation as the key to world-class individuals, companies, and great brands, and includes many compelling examples and cases, as well as a toolkit and a plan for building one.