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How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, Revised) Loot Price: R969
Discovery Miles 9 690
Repayment Terms: R91 pm x 12*
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How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, Revised): Michael...

How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, Revised)

Michael Morley

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Loot Price R969 Discovery Miles 9 690 | Repayment Terms: R91 pm x 12*

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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

General

Imprint: New York University Press
Country of origin: United States
Release date: May 2002
First published: May 2002
Authors: Michael Morley
Dimensions: 229 x 152 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 228
Edition: Revised
ISBN-13: 978-0-8147-5679-9
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 0-8147-5679-4
Barcode: 9780814756799

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