Now revised and updated, this contains new chapters on how the
Internet is destroying hierarchies and empowering individuals, the
phenomenon of the celebrity CEO, and the effect of globalization on
PR. Morley includes fresh case studies (including the Firestone
Tire/Ford Explorer controversy) to illustrate best and worst
practices of management of global reputation. With forty years of
international experience, Morley draws important lessons for the
conduct of effective public relations.
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