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Books > Business & Economics > Business & management > International business

Finding My Virginity - The New Autobiography (Paperback): Sir Richard Branson Finding My Virginity - The New Autobiography (Paperback)
Sir Richard Branson 4
R445 R296 Discovery Miles 2 960 Save R149 (33%) Shipped within 7 - 12 working days

Global business icon Richard Branson has written many books, but none have been more popular than his first memoir, 1998’s Losing My Virginity. Now he’s finally publishing his second volume of memoirs, covering all of his fascinating ups and downs of the past two decades.

In the two decades since Richard Branson wrote Losing My Virginity, his life and company have changed significantly. Now he brings his life story up to date, including all the successes and failures. He also shares his personal, intimate thoughts on five decades as the world’s ultimate entrepreneur, and his shift to focusing more and more on public service. See how Branson created hundreds of different companies, going from a houseboat to his own private island. Join him as he juggles working life with raising his children, sustaining his marriage, and creating a unique company culture. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world. Get the real story behind his encounters with everyone from Bill Gates and Rupert Murdoch to Nelson Mandela and Beyoncé.

Go behind the scenes as Sir Richard Branson creates the world’s first commercial spaceline, Virgin Galactic, and handles the biggest crisis he has ever faced. Get under the skin of world record attempts on land, sea and air, and see how the original business hippy adapted to becoming a doting ‘grand-dude’ to his three grandchildren, Eva-Deia, Etta and Artie. This is the true account of how the Virgin Founder reinvented himself and his brand for the 21st C entury, while continuing to push boundaries, break rules and reach for the stars in more ways than one. This is the story of the man behind the beard, the business, the bravado and the brand. Find out how the ultimate entrepreneur did it for the first time - all over again.

Six Billion Shoppers - The Companies Winning The Global E-Commerce Boom (Paperback, Main Market Ed.): Porter Erisman Six Billion Shoppers - The Companies Winning The Global E-Commerce Boom (Paperback, Main Market Ed.)
Porter Erisman 2
R348 R267 Discovery Miles 2 670 Save R81 (23%) Shipped within 7 - 12 working days

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones.

The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Global Business Management (Paperback): Rafiu Adewale Aregbeshola Global Business Management (Paperback)
Rafiu Adewale Aregbeshola 1
R388 R323 Discovery Miles 3 230 Save R65 (17%) Shipped within 4 - 8 working days

If anything is new in the business world it is a heightened level of uncertainty, and this is a global phenomenon. Political disruptions, civil unrest, natural disasters and slowing economies in the developed and developing world have made the financial markets increasingly volatile, challenging multinational corporations in offshore locations and global business operations in general.

The blend of theory and practical knowledge, and the comparison of historical accounts with current realities, make this book indispensable for active and aspiring investors in the global business environment, as well as the academic community. The book is particularly relevant for BA students at exit level, and could be useful for Honours and Master’s students of international business, and MBA and MBL students who seek insight into the contemporary operating environments of global business.

Competition Law And Economic Regulation - Addressing Market Power In Southern Africa (Paperback): Jonathan Klaaren, Simon... Competition Law And Economic Regulation - Addressing Market Power In Southern Africa (Paperback)
Jonathan Klaaren, Simon Roberts, Imraan Valodia
R380 R299 Discovery Miles 2 990 Save R81 (21%) Shipped within 4 - 10 working days

Shaping markets through competition and economic regulation is at the heart of addressing the development challenges facing countries in southern Africa. The contributors to Competition Law And Economic Regulation: Addressing Market Power In Southern Africa critically assess the efficacy of the competition and economic regulation frameworks, including the impact of a number of the regional competition authorities in a range of sectors throughout southern Africa.

Featuring academics as well as practitioners in the field, the book addresses issues common to southern African countries, where markets are small and concentrated, with particularly high barriers to entry, and where the resources to enforce legislation against anti-competitive conduct are limited. What is needed, the contributors argue, is an understanding of competition and regional integration as part of an inclusive growth agenda for Africa. By examining competition and regulation in a single framework, and viewing this within the southern African experience, this volume adds new perspectives to the global competition literature.

It is an essential reference tool and will be of great interest to policymakers and regulators, as well as the rapidly growing ecosystem of legal practitioners and economists engaged in the field.

Principles Of Global Business Management (Paperback): Rafiu Adewale Aregbeshola Principles Of Global Business Management (Paperback)
Rafiu Adewale Aregbeshola 6
R454 R374 Discovery Miles 3 740 Save R80 (18%) In stock

When people think about the business world, they tend to think more about the political economy of operating environments than the intricacies of ethics and diversity management in offshore locations. However, all these factors are equally pertinent to successful global business management and a successful international business.

Globalisation and technological innovation also need to be considered. And while the controversy that surrounds globalisation has tainted the proceeds of growth and economic prosperity, the improvement in quality of life brought about by technological advances in global financial integration cannot be overemphasised.

Turning The Flywheel - A Monograph To Accompany Good to Great (Paperback): Jim Collins Turning The Flywheel - A Monograph To Accompany Good to Great (Paperback)
Jim Collins 1
R195 R154 Discovery Miles 1 540 Save R41 (21%) Shipped within 4 - 8 working days

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups.

The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel’s momentum, and how to stay on the flywheel in shifting markets and during times of turbulence.

Combining research from his Good to Great labs and case studies from organisations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organisations can disrupt the world around them – and reach unprecedented success – by employing the flywheel concept.

International Marketing (Paperback, 2nd Revised edition): S. Burgess, C. Bothma International Marketing (Paperback, 2nd Revised edition)
S. Burgess, C. Bothma 1
R606 R513 Discovery Miles 5 130 Save R93 (15%) In stock

International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Superpower Or Neocolonialist? - South Africa In Africa (Paperback): Liesl Louw-Vaudran Superpower Or Neocolonialist? - South Africa In Africa (Paperback)
Liesl Louw-Vaudran
R236 Discovery Miles 2 360 Shipped within 4 - 8 working days

South Africa is undeniably a continental powerhouse.

Local corporates like MTN, Standard Bank and Shoprite are African business giants; South Africa is the only African member of BRICS; and a South African heads the African Union Commission. Yet the country is often perceived by other African states as a bully that punches above its weight. Does South Africa have the moral standing, and economic and military capacity to call itself a superpower?

In twenty years of reporting on Africa, Liesl Louw-Vaudran has travelled with South African heads of state and met business leaders from across Africa. In this book, she tries to answer accusations that South Africa behaves like a neocolonial power by examining key events – from Thabo Mbeki’s reforms of the African Union to the disastrous peace-keeping mission in the Central African Republic in 2013 under President Jacob Zuma.

Non-Bullshit Innovation - Radical Ideas from the World's Smartest Minds (Hardcover): David Rowan Non-Bullshit Innovation - Radical Ideas from the World's Smartest Minds (Hardcover)
David Rowan 1
R475 R345 Discovery Miles 3 450 Save R130 (27%) Shipped within 7 - 12 working days

David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He's got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they're disrupting don't get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It's mostly pointless innovation theatre - corporate nonsense that has little to do with delivering real change. But during this quest he's also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect. Get ready for: * The airline that rewards passengers for walking their dog * The bank that performs surgery * The country that's an app store And many more. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the world's most inspiring leaders.

Media, Geopolitics And Power - A View From The Global South (Paperback): Herman Wasserman Media, Geopolitics And Power - A View From The Global South (Paperback)
Herman Wasserman
R312 R99 Discovery Miles 990 Save R213 (68%) In stock

The end of apartheid brought South Africa into the global media environment. Outside companies invested in the nation's newspapers while South African conglomerates pursued lucrative tech ventures and communication markets around the world. Many observers viewed the rapid development of South African media as a roadmap from authoritarianism to global modernity.

Herman Wasserman analyses the debates surrounding South Africa's new media presence against the backdrop of rapidly changing geopolitics. His exploration reveals how South African disputes regarding access to, and representation in, the media reflect the domination and inequality in the global communication sphere. Optimists see post-apartheid media as providing a vital space that encourages exchanges of opinion in a young democracy. Critics argue that the public sphere mirrors South Africa's past divisions and privileges the viewpoints of the elite.

Wasserman delves into the ways these simplistic narratives obscure the country's internal tensions, conflicts and paradoxes even as he charts the diverse nature of South African entry into the global arena.

Non-Bullshit Innovation - Radical Ideas from the World's Smartest Minds (Paperback): David Rowan Non-Bullshit Innovation - Radical Ideas from the World's Smartest Minds (Paperback)
David Rowan 1
R320 R229 Discovery Miles 2 290 Save R91 (28%) Shipped within 4 - 8 working days

David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He's got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they're disrupting don't get it. They think they can innovate through jargon- with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It's mostly pointless innovation theatre - corporate nonsense that has little to do with delivering real change. But during this quest he's also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect.

Get ready for-

The airline that rewards passengers for walking their dog
The bank that performs surgery
The country that's an app store
And many more.

Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the world's most inspiring leaders.

The Multinational Enterprise - Theory and History (Paperback): Mark Casson The Multinational Enterprise - Theory and History (Paperback)
Mark Casson
R680 Discovery Miles 6 800 Shipped within 7 - 12 working days

In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the various forms that multinationality has taken in different industries and regions of the world. Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving `knowledge economy' and in a politically uncertain world. This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.

Competition in Africa - Insights from key industries (Paperback): Simon Roberts Competition in Africa - Insights from key industries (Paperback)
Simon Roberts
R280 R222 Discovery Miles 2 220 Save R58 (21%) In stock

The nature of competitive rivalry, and the power and interests of large firms and their owners, is at the heart of how countries develop. Large firms shape the economy as these firms can make the investments required in productive capacity, provide the upstream inputs and services required by smaller businesses and, in many areas, are also the main routes to market. At the same time these firms tend to have market power if competition between them is weak. In crude terms, it is critical whether these firms are able to focus on extracting rents through market power, or whether the returns reward their effort, creativity and entrepreneurship. Competition authorities and economic regulators are critical institutions in restraining the market power of firms while at the same tie taking into account the need to incentivise investment. The book maps out key issues in competition through four key industry studies across Southern and East Africa. It considers the nature and extent of market power, the development of large firms, their production, investment and the prices of products across countries. This takes into account the work of competition authorities in the different countries and the implications of industrial policies. The concluding chapter draws out critical implications for competition, regional integration and economic development. This fills a big gap as there are no similar publications relating to this important topic.

How To Turn Down A Billion Dollars - The Snapchat Story (Paperback): Billy Gallagher How To Turn Down A Billion Dollars - The Snapchat Story (Paperback)
Billy Gallagher 2
R423 R268 Discovery Miles 2 680 Save R155 (37%) Shipped within 7 - 12 working days

When he was just twenty-three years old, Evan Spiegel, the brash CEO of the social network Snapchat, stunned the world when he and his co-founders walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius?

In How To Turn Down A Billion Dollars, Billy Gallagher takes us inside the rise of one of Silicon Valley’s hottest start-ups. Snapchat began as a late-night dorm room revelation before Spiegel went on to make a name for himself as a visionary C EO worth billions, linked to celebrities like Taylor Swift and his fiancée, Miranda Kerr.

A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Billy Gallagher has covered Snapchat from the start. His inside account offers an entertaining trip through the excess and drama of the hazy early days with a professional insight into the challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How To Turn Down A Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

LeBron, Inc. - The Making of a Billion-Dollar Athlete (Paperback): Brian Windhorst LeBron, Inc. - The Making of a Billion-Dollar Athlete (Paperback)
Brian Windhorst
R325 R266 Discovery Miles 2 660 Save R59 (18%) Shipped within 4 - 8 working days

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

International Financial Management (Paperback): Alan C. Shapiro, Peter Moles International Financial Management (Paperback)
Alan C. Shapiro, Peter Moles
R1,339 R1,213 Discovery Miles 12 130 Save R126 (9%) Shipped within 7 - 12 working days

Designed for students taking courses in international finance, international financial management, multinational finance and multinational financial management, International Financial Management offers a variety of real-life examples, both numerical and institutional, that demonstrate the use of financial analysis and reasoning in solving international financial problems. Includes coverage of the emergence of the new international financial system, the rise of the BRICS and the credit crunch. Complete use of IFRS throughout the chapter on measuring and managing transactions. Contains numerous Asian, Latin American, African and European cases, applications and examples. Provides a truly global context for the study of international financial management. Focuses on decision making in an international context. Contains coverage of all of the traditional areas of corporate finance including: working capital management, capital budgeting, cost of capital and financial structure.

Theories of the Multinational Firm - A Multidimensional Creature in the Global Economy, Third Edition (Paperback, 3rd Revised... Theories of the Multinational Firm - A Multidimensional Creature in the Global Economy, Third Edition (Paperback, 3rd Revised edition)
Mats Forsgren
R623 Discovery Miles 6 230 Shipped within 7 - 12 working days

Used internationally at undergraduate and postgraduate level, this highly successful textbook presents, analyses and compares six different theories of the multinational firm that have dominated the research in international business during the last four decades. This thoroughly updated third edition acts on end-user feedback, with major revisions including; * Chapter 1, The Multinational Firm: A Beauty or a Beast? rewritten to include recent data about foreign direct investments and multinational firms * a discussion of entrepreneurship theories and the application of these theories of/to the multinational firm added to Chapter 4 * a new chapter developing the idea of the governing multinational. The author discloses the basic building blocks and assumptions behind each theory covered in order to achieve a better understanding of why the multinational firm is looked upon so differently by researchers and stakeholders. Compact and accessible, this textbook is a required resource for students of international business, international management and international economy courses.

Research Handbook on Export Marketing (Paperback): Craig C. Julian Research Handbook on Export Marketing (Paperback)
Craig C. Julian
R893 Discovery Miles 8 930 Shipped within 7 - 12 working days

There has been a proliferation of research published in the area of export marketing in the last four decades. As research output has grown, some previous research has noted that poor conceptualization of performance measures can produce weak theoretical foundations that may eventually become irrelevant in practice. This Handbook aims to inject rigour into this debate and will act as a starting point for future research on export marketing. The Research Handbook on Export Marketing profiles the following main theoretical frameworks used in export marketing: contingency theory; the eclectic paradigm; industrial organization theory; resource-based theories; relational exchange theory; internationalization process theory; network theory; agency theory and transaction cost economics. The different measures of export marketing performance cited in the literature, together with the nature of the relationships between antecedent variables and dependent variables of export marketing performance, are also examined. With expert contributions, this book outlines the development of export marketing theory from its inception to the current day and explores the utility of export marketing theory in assessing export marketing performance. Giving prominence to theoretical approaches in export marketing, this book will provide a necessary reference point for academics and students alike researching export marketing. Practitioners engaged in the pursuit of export management will also benefit from this insight.

The Evolution of the World Economy - The `Flying-Geese' Theory of Multinational Corporations and Structural Transformation... The Evolution of the World Economy - The `Flying-Geese' Theory of Multinational Corporations and Structural Transformation (Hardcover)
Terutomo Ozawa
R1,872 Discovery Miles 18 720 Shipped within 7 - 12 working days

The world economy is near a critical crossroads, as a rising China, the greatest-ever beneficiary of US-led capitalism, dreams to replace America's supremacy as a new hegemonic power with a non-liberal world order. This third volume of the trilogy on reformulating the `flying-geese' theory explains how capitalism has changed industrial structures across the world. It asks whether the `flying-geese' formation will survive the changes that have produced the East Asian miracle, and - as hoped - spread to Africa. Terutomo Ozawa's reformulated 'flying-geese' theory explains structural changes as an innovation-driven, ratcheting-up process of economic growth and shows that market-driven multinational corporations are key players for a successful `flying-geese' formation and structural transformation. The book argues that the `ladder' of economic development must be conceived as a double-helix with inter- and intra-industry rungs, the latter embedding cross-border supply chains and adaptive innovations. A thorough exploration of the structural changes under Pax Britannica and Pax Americana - moving from `kicking away the ladder' from emerging economies to then providing it - demonstrates that this trend engenders multinational corporations that can facilitate structural transformation, particularly in catching-up economies. Ozawa shows that China is now in the critical transitional period that requires more sophisticated institutional, socio-political setups, as well as more advanced knowledge and ethics to move from the lower to the higher rungs. This enlightening, accessible and timely conclusion to Ozawa's trilogy will be of great interest to many, particularly those specialising in international business, economics, political science, and international relations. Academics and practitioners alike will find this an invaluable resource.

Human Rights and Corporate Wrongs - Closing the Governance Gap (Hardcover): Simon Baughen Human Rights and Corporate Wrongs - Closing the Governance Gap (Hardcover)
Simon Baughen
R2,186 Discovery Miles 21 860 Shipped within 7 - 12 working days

The effects of globalisation, together with the increase in foreign investment and resource development within the developing world, have created a context for human rights abuses by States in which transnational corporations are complicit. This timely book considers how these `governance gaps', as identified by Professor John Ruggie, may be closed. Simon Baughen examines the status of corporations under international law, the civil liability of corporations for their participation in international crimes and self-regulation through voluntary codes of conduct, such as the 2011 UN Guiding Principles. The book includes in-depth analysis of the key legal issues and examines a variety of scenarios including: the Alien Tort Statute litigation against transnational corporations (TNCs) in the US; the use of customary international law as a cause of action in jurisdictions outside the US; and tort litigation against TNCs in the US and UK. The author evaluates how governance gaps may be closed, building on a critical analysis of the place of home States, host States and TNCs under international law and of the UN Guiding Principles and other `soft law' initiatives. This book will be essential reading for postgraduate students and academics in human rights and corporate governance. It will also provide comprehensive insights for practitioners in NGO.

GLOBAL (with GLOBAL Online, 1 term (6 months) Printed Access Card) (Paperback, 3rd edition): Mike W. Peng, Lisa Ruffolo GLOBAL (with GLOBAL Online, 1 term (6 months) Printed Access Card) (Paperback, 3rd edition)
Mike W. Peng, Lisa Ruffolo
R1,159 R966 Discovery Miles 9 660 Save R193 (17%) Shipped within 8 - 13 working days

Designed for today's students through the continuous feedback from students like you, GLOBAL 3 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, maps, interactive exhibits and more - all at an affordable price and proven to enhance your learning experience and improve your grades.

Trade Secrecy and International Transactions - Law and Practice (Hardcover): Elizabeth Rowe, Sharon K. Sandeen Trade Secrecy and International Transactions - Law and Practice (Hardcover)
Elizabeth Rowe, Sharon K. Sandeen
R3,119 Discovery Miles 31 190 Shipped within 7 - 12 working days

Trade secret protection has long been of critical strategic importance to business interests and globalization of commerce has driven an increasing need to govern the preservation of confidentiality in international business transactions. This book offers an authoritative and unparalleled resource on US and international trade secret law and identifies optimal practices for securing trade secrets in varying jurisdictions. Defined as the international standard for trade secret protection, the United States' trade secret laws are explained in depth, illustrating their capacity and impediments. The proposed EU Trade Secret Directive and the impact this will have on international transactions is also closely examined, along with overviews of the laws in common law, civil law and mixed-law countries. The book combines detailed substantive analysis with clear practical guidance on questions such as how businesses can avoid misappropriation and maintain data exclusivity when engaging in global commerce, through the utilization of alternative self-help strategies. Key features: * Presents a roadmap for understanding trade secrets, including requirements for, defences to, and remedies. * Covers both business-to-business and employment relationships. * Authoritative commentary on US and EU trade secrecy laws in addition to coverage of the UK, India, China, Mexico, Brazil, Canada and Japan. * Dependable analysis from two leading scholars in the field. * Practical advice on overcoming the challenges businesses face when engaging in international transactions, including strategies for avoiding misappropriation. * Clear guidance on enforcement mechanisms and litigation procedure. This well-organized reference work will benefit legal practitioners in the commercial field across many jurisdictions, particularly those advising on business transactions or implementing protection strategies for trade information. Policymakers will find the definition of trade secret law characteristics for multiple countries, alongside the consideration of the proposed EU Trade Secret Directive, pragmatic and informative.

Language in International Business - The Multilingual Reality of Global Business Expansion (Paperback): Rebecca Piekkari,... Language in International Business - The Multilingual Reality of Global Business Expansion (Paperback)
Rebecca Piekkari, Denice E. Welch, Lawrence S. Welch
R622 Discovery Miles 6 220 Shipped within 7 - 12 working days

Language permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its multifaceted role and the range of effects it may have on internationalizing firms. Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm and the broader society in which language use is embedded. Empirical examples of language roles are identified through examining human resource management, international marketing and foreign operation modes and networks in business. Language in International Business reveals a fresh understanding of the complexity of the multilingual reality that internationalizing firms face. Students from undergraduate to PhD level studying international business and management, sociolinguistics or international business communication will benefit from the rich source of new research questions ascertained in this book. Business practitioners will find the book insightful, managerially-oriented, and easily accessible.

Handbook of Longitudinal Research Methods in Organisation and Business Studies (Paperback): Melanie E. Hassett, Eriikka... Handbook of Longitudinal Research Methods in Organisation and Business Studies (Paperback)
Melanie E. Hassett, Eriikka Paavilainen-Mantymaki
R785 Discovery Miles 7 850 Shipped within 7 - 12 working days

This innovative Handbook demonstrates that there is no single best approach to conducting longitudinal studies. At their best, longitudinal research designs yield rich, contextualised, multilevel and deep understanding of the studied phenomenon. The lack of resources in terms of time, funding and people can pose a serious challenge to conducting longitudinal research. This book tackles many of these challenges and discusses the role of longitudinal research programmes in overcoming such obstacles. This book shows how longitudinal research methods enable the understanding of dynamics, mechanisms, causalities and interrelationships of organizational and business concepts in context and in relation to time. It discusses the richness and versatility of longitudinal research and offers, to students and experienced scholars alike, numerous viewpoints, reflections and personal accounts about conducting longitudinal research, from planning and fieldwork to reporting and managing of research projects.

A Guide to the Global Business Environment - The Economics of International Commerce (Paperback): William Kerr, Nicholas... A Guide to the Global Business Environment - The Economics of International Commerce (Paperback)
William Kerr, Nicholas Perdikis
R783 Discovery Miles 7 830 Shipped within 7 - 12 working days

This MBA textbook provides a guide to the international institutions, both public and private, that exist to regulate and facilitate international business. William Kerr and Nicholas Perdikis explain how international business decision making should take into account the ideas and institutions that make up the international commercial environment, such as why trade theories are important to business; the ways in which governments can restrict trade; the role of international trade rules in reducing risk; the threats that anti-dumping and countervail actions pose; the pros and cons of operating multilaterally; the role of trading houses and the advantages of using private sector institutions to settle international business disputes. Key features include: * Economic theory presented in a business-friendly style; * Major arguments in international trade theory outlined and critically assessed; * An explanation of the role and rules of international organizations, such as the WTO * Barriers to trade and how they can affect competitiveness; * An exploration of the organizational choices (e.g. direct exporting, becoming a multinational, joint ventures, etc.) open to those participating in international business; and * Discussion of the international private sector arrangements which ensure payment, facilitate the movement of products and resolve disputes. This book will be essential reading for senior executives needing to familiarize themselves with the international commercial environment. It will also be an excellent resource for executive and international MBAs, as well as upper level international business students.

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