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Books > Business & Economics > Business & management > International business

A Guide to the Global Business Environment - The Economics of International Commerce (Hardcover): William Kerr, Nicholas... A Guide to the Global Business Environment - The Economics of International Commerce (Hardcover)
William Kerr, Nicholas Perdikis
R2,261 Discovery Miles 22 610 Shipped within 7 - 12 working days

This MBA textbook provides a guide to the international institutions, both public and private, that exist to regulate and facilitate international business. William Kerr and Nicholas Perdikis explain how international business decision making should take into account the ideas and institutions that make up the international commercial environment, such as why trade theories are important to business; the ways in which governments can restrict trade; the role of international trade rules in reducing risk; the threats that anti-dumping and countervail actions pose; the pros and cons of operating multilaterally; the role of trading houses and the advantages of using private sector institutions to settle international business disputes. Key features include: * Economic theory presented in a business-friendly style; * Major arguments in international trade theory outlined and critically assessed; * An explanation of the role and rules of international organizations, such as the WTO * Barriers to trade and how they can affect competitiveness; * An exploration of the organizational choices (e.g. direct exporting, becoming a multinational, joint ventures, etc.) open to those participating in international business; and * Discussion of the international private sector arrangements which ensure payment, facilitate the movement of products and resolve disputes. This book will be essential reading for senior executives needing to familiarize themselves with the international commercial environment. It will also be an excellent resource for executive and international MBAs, as well as upper level international business students.

Will Big Business Destroy Our Planet? (Paperback): Peter Dauvergne Will Big Business Destroy Our Planet? (Paperback)
Peter Dauvergne
R239 R199 Discovery Miles 1 990 Save R40 (17%) Shipped within 7 - 13 working days

Walmart. Coca-Cola. BP. Toyota. The world economy runs on the profits of transnational corporations. Politicians need their backing. Non-profit organizations rely on their philanthropy. People look to their brands for meaning. And their power continues to rise. Can these companies, as so many are now hoping, provide the solutions to end the mounting global environmental crisis? Absolutely, the CEOs of big business are telling us: the commitment to corporate social responsibility will ensure it happens voluntarily. Peter Dauvergne challenges this claim, arguing instead that corporations are still doing far more to destroy than protect our planet. Trusting big business to lead sustainability is, he cautions, unwise -- perhaps even catastrophic. Planetary sustainability will require reining in the power of big business, starting now.

Internationalization of Firms from Economies in Transition - The Effects of a Politico-Economic Paradigm Shift (Hardcover): Mai... Internationalization of Firms from Economies in Transition - The Effects of a Politico-Economic Paradigm Shift (Hardcover)
Mai Thi Thanh Thai, Ekaterina Turkina
R2,546 Discovery Miles 25 460 Shipped within 7 - 12 working days

This book provides a detailed analysis of how and why firms from economies in transition internationalize and examines the effects of domestic politico-economic factors on this process. Transition economies undergo economic liberalization, which enables market forces to set prices. The economic transition process is usually characterized by significant changes in the role of the state and the creation and promotion of privately owned enterprises, markets and independent financial institutions. With the opening of the domestic economy, and integration into the international economy, domestic firms have an opportunity to explore international markets, which was impossible under previous regimes. This book provides insights into these phenomena and investigates the impact that these changes have had on firm internationalization. This book is an essential resource for academics and students of strategic management, international business and business studies. It also has significant value for practitioners and policy-makers in that it will highlight important factors in a firm's politico-economic environment that either stimulate or impede firm internationalization from emerging markets and will discuss important managerial and policy implications.

Adaptation to Climate Change in Asia (Hardcover): Sushil Vachani, Jawed Usmani Adaptation to Climate Change in Asia (Hardcover)
Sushil Vachani, Jawed Usmani
R2,062 Discovery Miles 20 620 Shipped within 7 - 12 working days

The frequency and scale of damage inflicted by climate-related disasters, including floods, drought, heat waves and hurricanes, has been increasing at an alarming rate. This volume provides a timely and thoughtful discussion of strategies for adaptation to climate change, which can complement mitigation strategies being developed by other experts throughout the world. The book focuses on eight geographically diverse countries in Asia, which are among the areas that will experience the most severe impacts of climate change and are the most vulnerable in terms of capacity to cope with the damage. The authors discuss adaptation strategies to safeguard food and water supplies, address urban problems, support migrant workers, protect coastal cities and preserve biodiversity. They also offer a critical analysis of plans that have proven successful to explore what additional steps can be taken to address the gaps. The collection of observations and recommendations in this book will prove invaluable to policy makers in countries that are facing similar threats and looking to build their adaptive capacity to cope with climate change. It will also appeal to academics interested in environmental ecology, sustainable development, global climate change and Asian studies.

International and Global Strategy (Hardcover): Torben Pedersen International and Global Strategy (Hardcover)
Torben Pedersen
R5,410 Discovery Miles 54 100 Shipped within 7 - 12 working days

This authoritative collection, edited by a leading academic in the field of international and global strategy, brings together seminal papers published in the past 30 years. Areas covered in this important volume include the emergence of a global village, the advantages of a global strategy and the challenges of implementing it. This book, along with an original introduction by Professor Pedersen, will be of immense value to researchers, students and practitioners interested in international and global strategy.

Research Handbook on the Globalization of Chinese Firms (Hardcover): Craig C. Julian, Zafar U Ahmed, Junqian Xu Research Handbook on the Globalization of Chinese Firms (Hardcover)
Craig C. Julian, Zafar U Ahmed, Junqian Xu
R3,017 Discovery Miles 30 170 Shipped within 7 - 12 working days

This comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms. Eminent global scholars provide contributions on a variety of topics, including: industrial innovation technological innovation and learning the performance of Chinese international joint ventures the global consumer foreign direct investment (FDI) including barriers to FDI and FDI in China's hinterland areas the globalization of Chinese business practices in Africa the human resource management transfer process corporate information disclosure in China's stock market the home employment effect. In addition, regional economic integration, transportation costs and the national government's role in globalization are also explored. The prime readership for this book is scholars wishing to conduct research in China on some of the topics contained in the book, together with academics specializing in globalization or international management. It will also appeal to scholars researching on the topics covered regardless of whether or not there is a specific interest in China.

Handbook of Research on International Strategic Management (Paperback): Alain Verbeke, Hemant Merchant Handbook of Research on International Strategic Management (Paperback)
Alain Verbeke, Hemant Merchant
R903 Discovery Miles 9 030 Shipped within 7 - 12 working days

The Handbook provides an impressive state-of-the-art overview of the international strategic management field as an area of scholarly inquiry. The great strength of the work is the thoughtfulness of the messages conveyed by the expert team of authors. The implications for future international strategy research and for international management practice are profound and will influence the next generation of scholars in international strategy as well as senior level managers. Corporate executives will continue to operate in a world that is far from flat and will use this volume as a reliable compass, in the form of powerful conceptual frameworks, to navigate uncharted territory in the global economy. The Handbook presents a collection of 24 original research papers that should serve international strategy scholars and reflective MNE managers alike.

Research Handbook on Women in International Management (Hardcover): Kate Hutchings, Snejina Michailova Research Handbook on Women in International Management (Hardcover)
Kate Hutchings, Snejina Michailova
R3,739 Discovery Miles 37 390 Shipped within 7 - 12 working days

The Research Handbook on Women in International Management is a carefully designed collection of contributions that provides a thorough and nuanced discussion of how women engage in international management. It also offers important insights into emerging and new areas of research warranting future consideration. The Handbook commences by reviewing the history of the literature, from the development of the discipline through the current state of research, and progresses into examinations of how socio-cultural and organizational issues affect women, with reference to work/life issues and family. Matters affecting women in international management and work in diverse areas of the globe are then examined, including the Arab Middle East, East Asia, South America, and Western and Central Europe. Next, themes including self-initiated expatriation, women in non-traditional families, and women in the mining industry are explored. The Handbook concludes with a few explicitly reflective chapters by academics working within the field.

Collective Knowledge Management - Foundations of International Business in the Age of Intellectual Capitalism (Hardcover): H.H.... Collective Knowledge Management - Foundations of International Business in the Age of Intellectual Capitalism (Hardcover)
H.H. Horaguchi
R1,944 Discovery Miles 19 440 Shipped within 7 - 12 working days

Human beings create knowledge as a result of interaction with others. This book is devoted to the idea that collective knowledge management can be strategically promoted through these interactions in order to enhance a firm's competitiveness. Haruo H. Horaguchi explores a new perspective of knowledge management as an eco-system, a theory that explains why Japanese multinational enterprises lead the way for innovation in the 21st century. While the concept of personal knowledge through tacit knowing describes how knowledge is understood as input for individuals, the concept of collective knowledge management contributes to the creation of intellectual resources for firms. This book provides a critical assessment of the classic theories of innovation and an intensive empirical study on industrial agglomeration and collective intelligence. It then goes on to offer a new theory of management. This book will appeal to academics and students of business and management, business administration, sociology and organizational behavior. It will also be of great interest to managers and business-owners looking at new methods of promoting knowledge in the workforce.

Consent and Trade - Trading Freely in a Global Market (Hardcover): Frank J. Garcia Consent and Trade - Trading Freely in a Global Market (Hardcover)
Frank J. Garcia
R743 R637 Discovery Miles 6 370 Save R106 (14%) Shipped within 7 - 12 working days

In a time of changing trade norms, when free trade seems to be giving way to new kinds of nationalism, some fundamental questions about trade are still not being asked. Is trade consensual or coercive? Is 'free trade' as currently practiced really free? If not, what difference can trade law make in addressing economically oppressive practices that nationalistic trade policies cannot? In this book Garcia offers an examination of trade law's roots in consensual exchange, highlighting the central role of consent in differentiating trade from legally facilitated coercion, exploitation or predation. The book revisits the premise of consensual exchange which underlies the rhetoric of 'free trade', and then examines the social and political conditions that are a necessary part of a more genuine trade law system, in service of the idea that recovering consent in trade law can promote human flourishing on a global scale.

Handbook of Research on Born Globals (Paperback, Annotated edition): Mika Gabrielsson, V.H. Manek Kirpalani Handbook of Research on Born Globals (Paperback, Annotated edition)
Mika Gabrielsson, V.H. Manek Kirpalani
R893 Discovery Miles 8 930 Shipped within 7 - 12 working days

This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders' linkages, experience, culture and training, as well as collaboration with large MNEs. The expert contributors and the editors explore the origin and evolution of born globals and the changing history of this sector. They outline the training involved in developing international intellectual entrepreneurs and study the effects of different cultures on the origin and growth of born globals. The Handbook focuses on the different types of born globals that emerge from the general set of SMEs - ranging from the pure born globals to the born again globals, the born regionals, and their sub group of born again regionals. It also innovatively differentiates these from internationalizing SMEs and international new ventures. Providing a dynamic perspective on the development of successful born global firms, this book will prove essential reading for researchers and students of international business. Founders of born global firms will also learn about novel management practices, whilst educational institutions and governments will find invaluable insights on how to foster the emergence of successful born globals.

Handbook of Research on International Advertising (Paperback): Shintaro Okazaki Handbook of Research on International Advertising (Paperback)
Shintaro Okazaki
R899 Discovery Miles 8 990 Shipped within 7 - 12 working days

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

13 Steps to Manufacturing in China - The Definitive Guide to Opening a Plant, From Site Location to Plant Start-Up (Hardcover):... 13 Steps to Manufacturing in China - The Definitive Guide to Opening a Plant, From Site Location to Plant Start-Up (Hardcover)
Bruce W Mitchell
R945 R721 Discovery Miles 7 210 Save R224 (24%) Shipped within 7 - 11 working days

"Thirteen Steps to Manufacturing in China" defines the methodology for establishing a manufacturing operation in China. A comprehensive guide book, it includes the advantages and disadvantages of manufacturing in China, the specific steps to follow and prepares the reader for spending time in China. It identifies the prerequisites - where to locate, other companies' experiences, environmental requirements, utility costs, procedures for establishing a foreign investment company and much more. It then provides the "how to" for sourcing Chinese equipment, importing used or new equipment and building construction from Design Institutes to building permit through construction and the Grand Opening.

Structural Revolution in International Business Architecture, Volume 1 - Modelling and Analysis (Hardcover, 1st ed. 2015):... Structural Revolution in International Business Architecture, Volume 1 - Modelling and Analysis (Hardcover, 1st ed. 2015)
Victoria Miroshnik, Dipak Basu
R2,704 Discovery Miles 27 040 Shipped within 7 - 12 working days

Most of the established theories of economics, particularly of international trade, became obsolete in the new world trade and production architecture. How, in these new circumstances, will host nations organize their economic resources? This book analyzes some prominent countries in the world to examine the issue.

The Internationalisation of Business R&D (Hardcover): Bernhard Dachs, Robert Stehrer, Georg Zahradnik The Internationalisation of Business R&D (Hardcover)
Bernhard Dachs, Robert Stehrer, Georg Zahradnik
R2,062 Discovery Miles 20 620 Shipped within 7 - 12 working days

It has become clear over the past few decades that enterprises not only produce and sell abroad but increasingly also develop goods and services outside their home countries; a development now known as the internationalisation of business R&D. This book presents a comprehensive picture of the current state of internationalisation of R&D in the business sector. The contributors explore key patterns of the internationalisation of R&D across various countries and sectors using case studies to underpin empirical evidence. They examine the drivers of the process, revealing the impacts of R&D internationalisation on both home and host countries using both qualitative and quantitative analysis. Topics discussed include: * Why firms locate R&D activities abroad * Data availability, quality and comparability * The role of the EU and the US in the internationalisation of R&D * Country-level factors such as size, workforce and FDI as determinants of R&D internationalisation * Impacts of R&D internationalisation on home and host countries. This book will prove an insightful read for academics, researchers and students with an interest in economics - particularly the economics of innovation - business and management, and science and technology. It will also prove a valuable resource for R&D policymakers and public administrators.

Managing Global Organizations - A Cultural Perspective (Paperback): Rabi S. Bhagat, Harry C. Triandis, Annette S. McDevitt Managing Global Organizations - A Cultural Perspective (Paperback)
Rabi S. Bhagat, Harry C. Triandis, Annette S. McDevitt
R784 Discovery Miles 7 840 Shipped within 7 - 12 working days

The globalization of business is a reality that confronts organizations of all sizes from different nations and cultures. This book serves as a comprehensive guide for understanding the nature of cultural variations that affect important aspects of organizational behavior. The authors expertly cover all of the relevant functions that managers are concerned with in the process of managing global organizations. Various research-based theories and findings are discussed to explain the significance of cultural variations in these phenomena. Readers will gain a clear perspective on how cultural variations have the potential to affect organizational functioning and effectiveness across national borders. A mastery of the fundamental concepts and issues covered in this book will enable future managers of multinational and global corporations to become more effective in dealing with people in different countries and enhance organizational effectiveness on an ongoing basis. Scholars and students will also find this book a path-breaking resource for understanding this important topic.

Handbook of Institutional Approaches to International Business (Paperback): Geoffrey Wood, Mehmet Demirbag Handbook of Institutional Approaches to International Business (Paperback)
Geoffrey Wood, Mehmet Demirbag
R1,141 Discovery Miles 11 410 Shipped within 7 - 12 working days

This inspiring Handbook brings together alternative perspectives from a range of disciplines to shed light on the nature of institutions and their relationship to firm-level practices and outcomes across a wide range of national settings. Expertly written by leading scholars from a range of different starting points, this compendium presents a synthesis of recent work relating to institutionally-informed accounts from transitional and emerging markets, as well as from mature economies. It specifically focuses on the linkage between institutions and what goes on inside firms, and the relationship between setting, strategic choice and systemic outcomes. The Handbook is explicitly multi-disciplinary, encompassing perspectives from a range of the functional areas of management studies. It will prove invaluable for postgraduate students and faculty in international business, and the wider research community in the areas of international business, corporate governance, socio-economics, and comparative HRM.

Current Issues in International Entrepreneurship (Hardcover): Hamid Etemad, Tage Koed Madsen, Erik Stavnsager Rasmussen, Per... Current Issues in International Entrepreneurship (Hardcover)
Hamid Etemad, Tage Koed Madsen, Erik Stavnsager Rasmussen, Per Servais
R2,666 Discovery Miles 26 660 Shipped within 7 - 12 working days

The young field of international entrepreneurship is rapidly expanding in scope and complexity, as increasingly more companies across the world compete to gain a larger global market share and attract consumers both at home and abroad. This book, the fifth volume in the McGill International Entrepreneurship series, brings together 29 scholars and practitioners to explore the contemporary issues, evolving relations and dynamic forces that are shaping the new emerging entrepreneurial system in international markets. It examines entrepreneurial efforts and relations in many firms embedded in and constrained by different national and corporate cultures of their own and offers expert recommendations for further research, better managerial practice and more effective public policy approaches. The editors and contributors to this volume show how conventional theories of entrepreneurship and business do not fully address the challenges inherent in achieving and sustaining global competitiveness. Over the course of 11 research-based chapters, they detail rich frameworks and fresh solutions for navigating the complex and quickly evolving global business environment, providing insight into a number of current international entrepreneurship issues. These include high-growth and rapid internationalization, managerial leadership, born globals, the impact of networks, inter-organizational ties and knowledge intensity, and emerging markets regulations and requirements. Students and professors of international entrepreneurship and business and management will find this book to be a fresh resource. It will also interest managers and strategists of globally minded companies, as well as policymakers working in government and other international organizations.

Global Marketing, Global Edition (Paperback, 9th edition): Warren J. Keegan, Mark C. Green Global Marketing, Global Edition (Paperback, 9th edition)
Warren J. Keegan, Mark C. Green 1
R1,603 R1,435 Discovery Miles 14 350 Save R168 (10%) Shipped within 7 - 12 working days

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with Pearson Pearson MyLab Marketing Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Pearson Pearson MyLab Marketing not included. Students, if Pearson Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information

Navigating Global Business - A Cultural Compass (Paperback): Simcha Ronen, Oded Shenkar Navigating Global Business - A Cultural Compass (Paperback)
Simcha Ronen, Oded Shenkar
R1,165 R1,103 Discovery Miles 11 030 Save R62 (5%) Shipped within 7 - 12 working days

Navigating Global Business integrates and synthesizes all available country cluster studies into a nested meta-structure accompanied by eco-cultural correlates that distinguish amongst clusters. The broad range of analyses will appeal to researchers and practitioners, seasoned multi-firm executives, those in small firms seeking internationalization, and anyone intrigued by the greater question of human diversity. The book covers key work-related cultural dimensions for much of the world, and includes examples of applications in most business areas. Also exhibited are the correlates of culture, some of which, such as language and religion, speak to the origin of cultural variations in addition to illustrating key variants of the global terrain. Finally, the authors examine how patterns might have changed over time, providing a rigorous and realistic assessment of the fruits of globalization.

Handbook of Longitudinal Research Methods in Organisation and Business Studies (Hardcover): Melanie E. Hassett, Eriikka... Handbook of Longitudinal Research Methods in Organisation and Business Studies (Hardcover)
Melanie E. Hassett, Eriikka Paavilainen-Mantymaki
R3,685 Discovery Miles 36 850 Shipped within 7 - 12 working days

This innovative Handbook demonstrates that there is no single best approach to conducting longitudinal studies. At their best, longitudinal research designs yield rich, contextualised, multilevel and deep understanding of the studied phenomenon. The lack of resources in terms of time, funding and people can pose a serious challenge to conducting longitudinal research. This book tackles many of these challenges and discusses the role of longitudinal research programmes in overcoming such obstacles. This book shows how longitudinal research methods enable the understanding of dynamics, mechanisms, causalities and interrelationships of organizational and business concepts in context and in relation to time. It discusses the richness and versatility of longitudinal research and offers, to students and experienced scholars alike, numerous viewpoints, reflections and personal accounts about conducting longitudinal research, from planning and fieldwork to reporting and managing of research projects.

Handbook on the Geopolitics of Business (Hardcover): Joseph Mark S. Munoz Handbook on the Geopolitics of Business (Hardcover)
Joseph Mark S. Munoz
R3,183 Discovery Miles 31 830 Shipped within 7 - 12 working days

In recent years, rapid globalization, novel technologies and business models, as well as economic and political changes have transformed the international business landscape. This pioneering volume offers a comprehensive discussion of the new global terrain and makes a strong case for the consideration of geopolitics in both the study and practice of modern-day business. Featuring original contributions from experts across the world, this Handbook provides a solid foundation for both understanding and responding to recent changes and trends in global economics, politics, and business. Topics discussed include the shifting nature of international trade, economic growth in emerging economies, voluntary sustainability codes, management in international corporations, organization of mega-events, entrepreneurship and geopolitical risk, and investment law and firm behavior. This volume offers important implications for both the academic and corporate communities. It will appeal to professors and students of international business and management, economics and political sciences. Offering groundbreaking perspectives that drive contemporary business strategy, this book is also highly valuable to global managers, entrepreneurs and policy makers.

The Global Brewery Industry - Markets, Strategies, and Rivalries (Hardcover): Jens Gammelgaard, Christoph Dorrenbacher The Global Brewery Industry - Markets, Strategies, and Rivalries (Hardcover)
Jens Gammelgaard, Christoph Dorrenbacher
R2,545 Discovery Miles 25 450 Shipped within 7 - 12 working days

This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies. Drawing on a range of perspectives, the contributing authors explore six overarching themes: international market developments and firm performance; host country institutional effects; multi-point competition and rivalries; cross-border M&A integration and subsidiary development; leadership and internationalization; and boundless customer interfaces through such elements as social media and tourism. The Global Brewery Industry will prove insightful for scholars across international business, as well as providing an appealing case study for advanced students. It will be invaluable to those investigating the brewery sector specifically, or working with brewing firms.

The Economics of Business Enterprise - An Introduction to Economic Organisation and the Theory of the Firm, Fourth Edition... The Economics of Business Enterprise - An Introduction to Economic Organisation and the Theory of the Firm, Fourth Edition (Paperback)
Martin Ricketts
R1,015 Discovery Miles 10 150 Shipped within 7 - 12 working days

In its Fourth Edition, this textbook explores how economic activity is organised from a new institutional economics perspective. Using transactions costs as a continuing theme, the book delivers the necessary skills to understand the evolution of organisational forms and the strengths and weaknesses of different varieties of private and public governance. The importance of entrepreneurship is emphasised throughout. Public policy concerning competition, regulation and the public utilities is used to illustrate the involvement of subjective judgements about transactions costs in all types of organisational choice. Key features of the Fourth Edition: * Using impartial analysis, Martin Ricketts evaluates business enterprise through Neoclassical, Austrian and Evolutionary economics, allowing students to learn the strengths and weaknesses of each methodological perspective * Using a clear conceptual framework, the author explains principal-agent theory and the transactions costs paradigm in detail * The chapters are designed around a set of classic papers, giving students an understanding of the historical development of the discipline * Updated examples emphasise the applicability to different technological circumstances and the dynamic nature of studying economic organisation * Additional examples are included for teachers to further discussion or create extended seminar work. A key resource for advanced undergraduate courses or an excellent introductory text at graduate level, this Fourth Edition will provide students of economics, business and political economy with a greater awareness of how business enterprises operate and adapt in response to technological change and competition.

Handbook of Islamic Marketing (Paperback): Ozlem Sandikci, Gillian Rice Handbook of Islamic Marketing (Paperback)
Ozlem Sandikci, Gillian Rice
R988 Discovery Miles 9 880 Shipped within 7 - 12 working days

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

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