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International Joint Venture Performance in South East Asia (Hardcover)
Loot Price: R3,947
Discovery Miles 39 470
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International Joint Venture Performance in South East Asia (Hardcover)
Series: New Horizons in International Business series
Expected to ship within 12 - 17 working days
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Craig Julian argues that the International Joint Venture (IJV)
phenomena represents two opposing trends. On the one hand, an
analysis of the number of new IJVs reveals that they are becoming
increasingly popular as a mode of overseas market entry and
expansion. On the other hand, however, the significance of a robust
growth trend is overshadowed by the incidence of high failure. The
book examines the factors influencing the marketing performance of
IJVs in South East Asia, including market characteristics,
conflict, commitment, product characteristics, marketing
orientation, control, trust, partner's contributions and partner's
needs. A unique composite measure incorporating financial,
strategic and perceptual tools is used to determine the marketing
performance of IJVs, and directions for future research are
provided. Managers are then guided in better managing and improving
the success of their IJVs, and the importance of top management
team composition to IJV performance is also highlighted.
International Joint Venture Performance in South East Asia provides
the most comprehensive list of references on joint venture academic
research to date with 60 pages of references on joint venture
research. As such, this book will be invaluable to both academics
and practitioners with an interest in international business
research and the management of IJVs.
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