Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

This is a terrific book. With English now established as the lingua franca of business, some might be tempted to assume that language isn't a big deal any more in the world of business. But the authors show how mistaken this assumption is. With a mix of careful of research and detailed examples, they show how language use in international firms influences the meaning of written documents, power relationships between people, and how individuals make sense of their corporate environment. Language becomes, in effect, a window on the entire set of challenges faced by an international firm, and this has profound implications for executives and researchers alike.' - Julian Birkinshaw, London Business School, UK'A comprehensive treatment of a key international business variable that we all too often take for granted. Language is and will remain a critical component of business performance in a global environment.' - Oded Shenkar, Ford Motor Company Chair in Global Business Management, Fisher College of Business, The Ohio State University, US 'The authors' analysis of the multilingual reality of global business expansion is consistent with my experience as chairman of a global company. Although the book has been written by academics, the writing style is clear and direct, making it an accessible and enjoyable read for anyone in the business community who is interested in the way language impacts business performance. I am happy to recommend it.' - Antti Herlin, Board Chairman, KONE Corporation, Finland Language permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its multifaceted role and the range of effects it may have on internationalizing firms. Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm and the broader society in which language use is embedded. Empirical examples of language roles are identified through examining human resource management, international marketing and foreign operation modes and networks in business. Language in International Business reveals a fresh understanding of the complexity of the multilingual reality that internationalizing firms face. Students from undergraduate to PhD level studying international business and management, sociolinguistics or international business communication will benefit from the rich source of new research questions ascertained in this book. Business practitioners will find the book insightful, managerially-oriented, and easily accessible. Contents: 1. Language and Global Business Expansion 2. Translation 3. Confronting Language: The Individual in the Organisational Context 4. Language and International Management 5. Language and Networks 6. Language and Human Resource Management 7. Language and International Marketing 8. Language and Foreign Operation Modes 9. Language Strategy and Management 10. Conclusion Index

Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success in Asia is an authoritative reference source for the latest collection of research perspectives on the development and optimization of various business sectors across the Asian region and examines their role in the globalized economy. Highlighting pertinent topics across an interdisciplinary scale, such as e-commerce, small and medium enterprises, and tourism management, this book is ideally designed for academics, professionals, graduate students, policy makers, and practitioners interested in emerging business and management practices in Asia.

Bangladesh is a land of great natural beauty, with a rich culture. Its tourism industry is one of its greatest motivators for social and economic development - but it does not always climb to the heights of success that one might expect. This book is one of the first to explore tourism in Bangladesh in scholarly detail, examining driving factors behind the growth of the industry, as well as challenges it needs to overcome. It provides recommendations for policy makers, as well as a rich tapestry of scholarly work for researchers interested in Bangladesh, tourism management, and the study of developing economies.

Providing a coherent and multidisciplinary approach to digitalization, this Modern Guide aims to systematize how the digitalization process affects infrastructure-based industries, including telecommunications, transport, energy, water and postal services. This important book reviews the literature on how digital technologies can impact infrastructure design, construction and maintenance costs, with specific references for each industry. Contributors analyse how digitalization is disrupting traditional infrastructure managers in terms of capacity management and traffic flows as well as discussing key topics including data governance, data sharing, digital platforms and sector convergence. With special attention devoted to regulatory and governance challenges, this will be welcomed by researchers of network industries and digitalization. This will also be of special interest to academics and scholars interested in the digitalization process, data governance and infrastructure management.

This book, the first of two volumes, uses a framework of philosophical anthropology, and the concepts of humanistic leadership and humanistic management, to explore the value of work in the hospitality and tourism industry. It presents robust theoretical and practical implications for professionalism and excellence at work. This volume addresses the hospitality professional, beginning with an exploration of the foundational literature, before moving on to discuss topics like the concept of human dignity at work, how one can find meaning within the hospitality industry, spirituality at work, philosophy in the world of work, and personal development. These volumes will be of use to academics and practitioners in the fields of hospitality and tourism management, humanistic and transformational leadership, corporate social responsibility, human resource management, customer service, and workplace spirituality.

China's rise to become a leading global power challenges both Western policy makers and business leaders. Written from a Chinese perspective, this book addresses the following question: does the Chinese strategic mind have its own idiosyncrasies that differ considerably from the West? The expert author, Hong Liu, systematically explores the processes of the Chinese strategic mind by expounding and unraveling the particular characteristics: what they are, how they have evolved and what strategic implications they have. With detailed case studies to elucidate how the Chinese strategic mind has worked, this book successfully synthesises knowledge from distinct academic fields such as military studies, philosophy, psychology, history, sociology, linguistics and strategic management. Providing a framework for Western practitioners to consider Chinese ways of thinking, this book will be of interest to decision-makers in business and government. It will also be of use to academics in the fields of strategic management, international relations and politics looking for a new perspective in their research.

Divided into three parts, Import Your Ideas first shares the fictional success story of two young importers. This unique narrative illustrates the techniques of importing. In the second section, Pouliot provides a how-to guide for establishing oneself as an importer--delving into every aspect of the business, including financing, negotiating, networking, packing, sourcing, contracting, and communicating. The third part discusses many of Pouliot's personal and unusual experiences working as an importer for almost fifty years, spanning the globe in such countries as Hong Kong, China, Costa Rica, Haiti, Tonga, Turkey, and Taiwan.

Import Your Ideas provides a working guide that details the tricks of the trade for importers to understand this business that has the potential to provide many exciting worldwide opportunities and experiences.

"Ted Pouliot, an international entrepreneur, businessman, and consultant for a half-century, shares his invaluable experience about what readers need to know and understand about importing from Asia and elsewhere."--Neal St. Anthony, business columnist, Minneapolis Star Tribune

In the past, practical applications motivated the development of mathematical theories, which then became the subject of study in pure mathematics where abstract concepts are studied for their own sake. The activity of applied mathematics is thus intimately connected with research in pure mathematics, which is also referred to as theoretical mathematics. Theoretical and Applied Mathematics in International Business is an essential research publication that explores the importance and implications of applied and theoretical mathematics within international business, including areas such as finance, general management, sales and marketing, and supply chain management. Highlighting topics such as data mining, global economics, and general management, this publication is ideal for scholars, specialists, managers, corporate professionals, researchers, and academicians.

A Chinese banquet is a combination of small and diverse flavours that make up the overall impression of the meal. China for SMEs brings together many small bites of fascinating advice and insights to build a larger banquet of China business experience, in areas including:As China grows in importance to companies around the world, it is vital for companies to understand the Chinese business culture. Beijing and Shanghai are a long way from Boston and Sheffield! In China for SMEs, regional expert Daryl Guppy outlines the crucial ingredients for success, culled from more than 20 years of experience in China business, official meetings and government advisory. This book is an essential read for anyone serious about successful business in modern China.

A Chinese banquet is a combination of small and diverse flavours that make up the overall impression of the meal. China for SMEs brings together many small bites of fascinating advice and insights to build a larger banquet of China business experience, in areas including:As China grows in importance to companies around the world, it is vital for companies to understand the Chinese business culture. Beijing and Shanghai are a long way from Boston and Sheffield! In China for SMEs, regional expert Daryl Guppy outlines the crucial ingredients for success, culled from more than 20 years of experience in China business, official meetings and government advisory. This book is an essential read for anyone serious about successful business in modern China.

In contemporary economies, businesses must consistently make strides to remain competitive and profitable at both national and international levels. Unlike in the developed world, corporations in developing nations face a different set of challenges for achieving growth. Multinational Enterprise Management Strategies in Developing Countries is an authoritative reference source for the latest scholarly research on diverse opportunities and obstacles facing multinational corporations in emerging economies. Highlighting innovative perspectives and real-world examples, this book is ideally designed for researchers, practitioners, upper-level students, and industry professionals interested in management approaches for achieving success in international corporations.