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Books > Business & Economics > Business & management > International business

Managerial Competence within the Hospitality and Tourism Service Industries - Global Cultural Contextual Analysis (Hardcover):... Managerial Competence within the Hospitality and Tourism Service Industries - Global Cultural Contextual Analysis (Hardcover)
John Saee
R3,216 Discovery Miles 32 160 Ships in 10 - 15 working days

This book examines cross-cultural managerial competence across all managerial functions. Focusing particularly on the hospitality and tourism industry, editor Saee examines the cross-cultural implications of planning: workplace communication, recruitment/promotion, induction, training, supervision, industrial relations, management of change, customer service, financial management and marketing.

Incorporating well-structured discussion, this book demonstrates an excellent balance of theory and practical application, and takes an innovative angle on the analysis of the host countries managers, undergoing culture shock. This volume will be useful to students across many disciplines including cross-cultural studies, international business and tourism.

Multilatinas - Strategies for Internationalisation (Hardcover): Veneta Andonova, Mauricio Losada-Otalora Multilatinas - Strategies for Internationalisation (Hardcover)
Veneta Andonova, Mauricio Losada-Otalora
R2,697 R2,491 Discovery Miles 24 910 Save R206 (8%) Ships in 10 - 15 working days

The challenges faced by Latin American multinational companies, or multilatinas, often require unique strategies tailored to a demanding global environment. This book studies the strategies of internationalism exercised by large multilatinas, offering the first systematic, quantitative effort to examine the pattern of their international investments within the context of their competitive position in the domestic market. Multilatinas uncovers common strategies among sixty-two multilatinas from six countries, and emphasizes the unique challenges they face, as well as the diversity of their organizational resources. It also brings the institutional environment of Latin American countries to the fore, assessing its role as an essential component in understanding internationalization decisions. Finally, the book studies the role of non-market organizational resources such as bribes, negotiations and favours in business strategies. Multilatinas is an invaluable read for students, scholars, practitioners and executives studying Latin America's place in international business.

Multidisciplinarity - Projects for Social Change in Art and Culture (Hardcover): Luis A. Santos Multidisciplinarity - Projects for Social Change in Art and Culture (Hardcover)
Luis A. Santos
R3,077 Discovery Miles 30 770 Ships in 10 - 15 working days

In Manifesto for an Independent Revolutionary Art Andre Breton and Diego Rivera, under the effects of German fascism and Russian Stalinism in society, argued that art can only impact society and be revolutionary if it becomes independent of any social constructs. Almost six decades later, in the rise of what became known as "relational aesthetics", the field of multidisciplinarity is expanding and many artistic projects for social change claim to be multidisciplinarity. However, such projects show that we are still far from a broad discourse of multidisciplinarity. Multidisciplinarity takes a step towards a down-to-earth discussion of the relation between disciplinary discourses and grand narratives in three different projects, focusing mainly on its artistic, cultural and management aspects. Indeed, drawing from the eclectic construction of these three multidisciplinary projects, this volume serves to bridge the gap between the theoretical debates of disciplinary discourses and the harshness of everyday life in communities where projects for social change are being implemented. Presenting a panoptical view that places academic research side by side with daily life, Multidisciplinarity unveils the bigger picture of both projects and interdisciplinary discourses. This insightful volume will appeal to students and researchers interested in fields such as Project Management, Multidisciplinarity, Culture Studies and Organisational Studies.

International Retailing Plans and Strategies in Asia (Paperback): Erdener Kaynak, Jung-Hee Lee, John Dawson International Retailing Plans and Strategies in Asia (Paperback)
Erdener Kaynak, Jung-Hee Lee, John Dawson
R1,248 Discovery Miles 12 480 Ships in 10 - 15 working days

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand. International Retailing Plans and Strategies in Asia examines: how foreign investment influences domestic retail systems how strategies for entering European markets can be adapted and applied to various Asian markets the important practice of incorporating local cultural values into trading relationships in Asian markets the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers the evolution of foreign investment in Korea with a look at foreign firms' specific investment strategies issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.

Foreigner in Charge - Success Strategies for Expat Leaders in Hong Kong (Paperback, UK ed.): Padraig O'Sullivan Foreigner in Charge - Success Strategies for Expat Leaders in Hong Kong (Paperback, UK ed.)
Padraig O'Sullivan
R422 R267 Discovery Miles 2 670 Save R155 (37%) Ships in 10 - 15 working days

With over 7500 multinational companies, Hong Kong is a well-established destination for expatriates. Now it's your turn to step onto the world stage and take your family along for the ride. Everything points to success. However, up to 50 per cent of international leadership assignments fail. Added to this are the complexities of leading in Hong Kong, a city where eastern and western, ancient and modern, influences come together. A 'one size fits all' approach is therefore unlikely to work, so what's the solution? In Foreigner in Charge: Hong Kong, leading international business coach Padraig O'Sullivan takes an insightful, comprehensive look at what it takes to succeed. Central to the book is the PALDER framework, a proven, integrated approach mapping out the transition phases you will experience in your first two years. It illustrates the waves of change you, your family and the organisation will undergo and gives you the necessary navigation tools. The book also guides you through: * mental and professional preparations before leaving home * what to expect in Hong Kong * how to help your family smoothly transition to Hong Kong life * the unique characteristics and challenges of leading in Hong Kong. Complemented by online worksheets, Foreigner in Charge: Hong Kong delivers everything you need to transition successfully and get the most out of your Hong Kong leadership experience.

The Changing Face of Multinationals in South East Asia (Paperback): Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri The Changing Face of Multinationals in South East Asia (Paperback)
Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri
R1,220 Discovery Miles 12 200 Ships in 10 - 15 working days


Contents:
Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution

Doing Business in Mexico - A Practical Guide (Hardcover): Robert E. Stevens, David L Loudon, Gus Gordon, Thurmon Williams Doing Business in Mexico - A Practical Guide (Hardcover)
Robert E. Stevens, David L Loudon, Gus Gordon, Thurmon Williams
R3,080 Discovery Miles 30 800 Ships in 10 - 15 working days

Learn what you need to know to conduct successful business in Mexico This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and entrepreneurs in Mexico need, especially in the light of NAFTA. One of the authors is the former CEO and chairman of a multinational, multi-billion dollar company headquartered in Mexico City; the other is a CPA and consultant with small-to-medium-sized firms. Doing Business in Mexico: A Practical Guide provides you with comprehensive, basic knowledge of the pros and cons of establishing a business in Mexico, NAFTA and its implications for businesses, and much more.This single volume gives you what you need to know about: the maquila industry--what it is and how NAFTA affects it information about taxes, labor law, and accounting differences between Mexico and the United States basic considerations in beginning a Mexican operation import/export requirements foreign currency exposure United States tax laws applicable to citizens living abroad. . . and includes five appendixes that supply you with: contact information--addresses, telephone numbers, Web sites--of useful government agencies and journals/periodicals in Mexico and Mexican consulates in the United States Spanish-English and English-Spanish business glossaries examples of Mexican financial statements minimum daily wage rates for various occupationsDoing Business in Mexico: A Practical Guide is a must for anyone with an interest in business operations in that country. If you are such a person, this is the one essential volume you cannot afford to miss Visit the author's Web page at http: //www.gusgordon.com

Entrepreneurship - A Contemporary & Global Approach (Paperback): David Deakins, Jonathan M. Scott Entrepreneurship - A Contemporary & Global Approach (Paperback)
David Deakins, Jonathan M. Scott
R1,253 Discovery Miles 12 530 Ships in 10 - 15 working days

Written by a team of leading international scholars, this new book treats entrepreneurship as an ever-evolving social phenomenon, and explores the recent trends that impact it, such as: digitisation; disruptive technologies; the rise of the 'gig' economy and; the growing importance of community-based and social entrepreneurship. Including a mixture of case studies, examples, consideration of policy issues and exercises, this text provides practical perspectives of Entrepreneurship in support of key theory, while discussion questions, suggested reading and assignments help situate and test understanding.

Africa, Another Side of the Coin - Northern Rhodesia's Final Years and Zambia's Nationhood (Paperback): Andrew... Africa, Another Side of the Coin - Northern Rhodesia's Final Years and Zambia's Nationhood (Paperback)
Andrew Sardanis
R621 Discovery Miles 6 210 Ships in 10 - 15 working days

'Africa is a lost cause.' This is a cynical view held widely in the West, in much of the world and even in Africa. Many people in the old European colonial powers - and not only the dwindling band of 'old Africa hands' who served in the colonies - are in despair, lamenting maladministration, corruption, civil and inter-state wars, poverty, famine and the seemingly unstoppable march of AIDS. And all in a great continent with abundant human and natural resources. The other side of the coin is that hope is beginning to dawn as Africa's plight is recognised by the Africans themselves and its vital strategic, political and economic importance in the age of globalisation is gaining universal appreciation. An 'African renaissance' may seem far-fetched but there is perhaps light at the end of the tunnel. This is the backdrop against which Andrew Sardanis's fascinating story is set. It begins with his work as a journalist in Cyprus - on the receiving end of British colonialism - and moves to Northern Rhodesia where he played a leading role as an international businessman and in the politics of independence leading to the new nation of Zambia. He was at the heart of Zambia's political and business development, and always a sympathetic but critical observer and adviser, both in government and in business, also a close but objective friend of leaders including Kenneth Kaunda.

Export-Import Theory, Practices, and Procedures (Paperback): Erdener Kaynak, Belay Seyoum Export-Import Theory, Practices, and Procedures (Paperback)
Erdener Kaynak, Belay Seyoum
R1,594 Discovery Miles 15 940 Ships in 10 - 15 working days

Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts and theories that explain international trade operations and give clearly defined goals and procedures for your business. This excellent text offers chapter summaries, references, World Wide Web addresses, and features learning aids such as figures, tables, vignettes, and other illustrations to help you compete in the global marketplace and better educate students in the field.With this informative text, you will explore trade agreements such as the GATT/WTO, NAFTA, and the European Economic Community (EEC), and how they affect trade. For example, you will read about the investment and intellectual property policies, as well as rules on government procurements, safeguards, and services of NAFTA. Export-Import Theory, Practices, and Procedures examines export-import marketing and strategy concepts from setting up businesses to solving typical international logistics and transportation questions. Other areas you will examine include: documentation, risks, and different forms of insurance price setting in international trade export sales contracts documenting export-import trade the risks of foreign trade exchange rates and international trade methods of payment for exporting and importing goods the benefits and theories of countertrade the entry process for imports import relief to domestic industryExport-Import Theory, Practices, and Procedures covers everything you need to know to start and run an export-import business. With over 100 tables and figures and a plethora of Web sites and Internet addresses to visit, this excellent text assists you in understanding the theories, practices, and procedures of exporting and importing to help you make informed and profitable business decisions.

Patents and Innovation in Mainland China and Hong Kong - Two Systems in One Country Compared (Hardcover): Yahong Li Patents and Innovation in Mainland China and Hong Kong - Two Systems in One Country Compared (Hardcover)
Yahong Li
R2,395 R2,217 Discovery Miles 22 170 Save R178 (7%) Ships in 10 - 15 working days

How do patents affect innovation in mainland China and Hong Kong? How can two patent systems operate within one country and how is innovation affected by the 'one country two systems' model? For the first time, this book links these challenging issues together and provides a comprehensive overview for government officials, law-makers, academics, law practitioners and students to understand the patent systems of mainland China and Hong Kong. Themes examined include the interaction between the two distinctive patent regimes, the impact of patents on innovation in China's specific industries such as green tech, traditional Chinese medicines and telecommunications, the role of utility models in inflating low-quality patents and the application of good faith principle in enforcing FRAND in mainland China, patent system reforms in Hong Kong, and the impact of these changes on innovation in the two vastly distinctive yet closely connected jurisdictions.

International Financial Management: Pearson New International Edition (Paperback, 2nd edition): Geert J Bekaert, Robert J.... International Financial Management: Pearson New International Edition (Paperback, 2nd edition)
Geert J Bekaert, Robert J. Hodrick
R1,685 Discovery Miles 16 850 Ships in 10 - 15 working days

For undergraduate and graduate students enrolled in an international finance course. An approach that blends theory and practice with real-world data analysis. International Financial Management seamlesslyblends theory with the analysis of data, examples, and practical case situations. Overall, Bekaert/Hodrick equips future business leaders with the analytical tools they need to understand the issues, make sound international financial decisions, and manage the risks that businesses may face in today's competitive global environment. All data in this edition has been updated to reflect the most recent information, including coverage on the latest research, global financial crisis, and emerging markets.

International Business: The Challenges of Globalization, Global Edition (Paperback, 8th edition): John J Wild, Kenneth L. Wild International Business: The Challenges of Globalization, Global Edition (Paperback, 8th edition)
John J Wild, Kenneth L. Wild
R1,734 R1,528 Discovery Miles 15 280 Save R206 (12%) Ships in 10 - 15 working days

Cultural Understanding in International Business International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students. The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur. International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject. Pearson MyLab Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

The Wheels of Trade - Developing Markets for Business Services (Paperback, UK ed.): Jim Tanburn, Milena Hileman The Wheels of Trade - Developing Markets for Business Services (Paperback, UK ed.)
Jim Tanburn, Milena Hileman
R359 Discovery Miles 3 590 Ships in 10 - 15 working days

It is widely acknowledged that small enterprises need access to a widerange of Business Development Services (training, information etc.) if they are to expand, and so to create more jobs. Historically, though, donor-funded interventions have not reached the scale required to make a significant impact on the overall situation.High levels of subsidy have tended to create dependency as well as interventions which run in parallel, but are not integrated with, with the day-to-day workings of the small enterprise sector.This book presents the findings from the ILO's FIT program which hasworked to define and explore a different approach to the provision of Business Development Services (BDS), mainly in sub-Saharan Africa. It has shown that some services can be provided sustainably byfor-profit providers, and it has defined various ways in which those providers can be supported, so that they can provide more services, to a higher standard, than before. This book chronicles those experiences, drawing also on relevant insights gained in other Small Enterprise Development (SED) projects worldwide.This book sets out a new and practical approach to BDS which calls for constant reassessment of the assumptions underlying small businessdevelopment and for substantial adaptation of current working methods, in order to improve results. The solutions contained in this book come at a time when challenges posed by unemployment and under-employment are greater than ever. It will provide a great source of information and inspiration to donor agencies and professionals working in the small enterprise development field.

The Future Is Asian - Global Order in the Twenty-first Century (Paperback): Parag Khanna The Future Is Asian - Global Order in the Twenty-first Century (Paperback)
Parag Khanna
R240 R190 Discovery Miles 1 900 Save R50 (21%) Ships in 7 - 10 working days

Five billion people, two-thirds of the world's mega-cities, one-third of the global economy, two-thirds of global economic growth, thirty of the Fortune 100, six of the ten largest banks, eight of the ten largest armies, five nuclear powers, massive technological innovation, the newest crop of top-ranked universities. Asia is also the world's most ethnically, linguistically and culturally diverse region of the planet, eluding any remotely meaningful generalization beyond the geographic label itself. Even for Asians, Asia is dizzying to navigate. Whether you gauge by demography, geography, economy or any other metric, Asia is already the present - and it is certainly the future. It is for this reason that we cannot afford to continue to get Asia so wrong. The Future Is Asian accurately shows Asia from the inside-out, telling the story of how this mega-region is coming together and reshaping the entire planet in the process.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Globalization (Paperback): Leo McCann A Very Short, Fairly Interesting and Reasonably Cheap Book about Globalization (Paperback)
Leo McCann
R495 R400 Discovery Miles 4 000 Save R95 (19%) Ships in 10 - 15 working days

In Globalization, the author explores the various intermingled aspects that make up the processes and controversies of globalization; he discusses the history and rise of the concept, sceptical and critical ideas about it, the debates around a global culture, and the implications of globalization for work, business, management and organizations. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of international business and anybody interested in the concept of globalization. Need another "VSFI" book? Browse the series here

Business Simulations, Games, and Experiential Learning in International Business Education (Paperback): Erdener Kaynak, Joseph... Business Simulations, Games, and Experiential Learning in International Business Education (Paperback)
Erdener Kaynak, Joseph Wolfe, J. Bernard Keys
R1,135 Discovery Miles 11 350 Ships in 10 - 15 working days

If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply "home grown" technologies to foreign situations, Business Simulations, Games and Experiential Learning in International Business Education is the guide to help you remedy this predicament! Helpful and easy-to-use, this text teaches you how to use computer-based games and experiential learning exercises to teach international business. You'll learn how to place students in realistic situations where they can experiment with new behaviors and receive immediate, constructive feedback and then take what they have learned beyond the classroom.Business Simulations, Games and Experiential Learning in International Business Education helps you introduce students to global competition and business cultures as you explore important ethical, political, and social issues with them. You can better prepare your students for the challenges of international business if you pay particular attention to the book's discussions of: different levels of power-sharing alternatives to traditional international business course materials and methods changing the norms and behaviors of organizations and institutions the role gender plays in effective gaming environments simulating a European Works Council within a classroom environment promoting decisionmaking and flexibility in management style understanding business rules and regulations of different countriesAcademics teaching and researching in international business will find Business Simulations, Games and Experiential Learning in International Business Education an immensely useful tool as you struggle with the challenges of readying students for the international work environment. As you know, it is not enough that students be schooled in the latest developments and technologies. Use this book's games and learning techniques to emphasize to your students that international businessmen and women must not only know their field, but also be respectful of others'cultures and values, be linguistically flexible, and be aware of foreign business rules and regulations.

International Business with MyManagementLab, Global Edition (Paperback, 8th edition): Ricky W. Griffin, Michael Pustay International Business with MyManagementLab, Global Edition (Paperback, 8th edition)
Ricky W. Griffin, Michael Pustay
R1,957 R886 Discovery Miles 8 860 Save R1,071 (55%) Ships in 10 - 15 working days

This package contains Griffin, International Business, Global Edition 8e and access to MyManagementLab. Important information for students: You need both an access code and a course ID to access MyManagementLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. For International Business courses. This package includes MyManagementLab. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab (R) for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. Teaching and Learning Experience This program will provide a better teaching and learning experience-for you and your students. Here's how: Provide a Thorough Understanding of Emerging Markets: Reinforce topics through numerous cases, inserts, and end-of-chapter questions and exercises. Keep your Course Current and Relevant: New examples, exercises, and statistics appear throughout the text. Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. This package includes MyManagementLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. My_Lab/Mastering is not a self-paced technology and should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information. Find out more at www.MyManagementLab.com.

French Resistance - Individuals Versus the Company in French Corporate Life (Paperback): Michael Johnson French Resistance - Individuals Versus the Company in French Corporate Life (Paperback)
Michael Johnson
R1,960 Discovery Miles 19 600 Ships in 10 - 15 working days

This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author's experience of living and working in France, and are accompanied by humorous illustrations.

The Transnational Media Corporation - Global Messages and Free Market Competition (Paperback): Richard A. Gershon The Transnational Media Corporation - Global Messages and Free Market Competition (Paperback)
Richard A. Gershon
R826 Discovery Miles 8 260 Ships in 10 - 15 working days

The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC).
Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, "In order to succeed in business today, you must be in all the major markets of the world." TNMCs have indeed become salient features of today's global economic landscape.
This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media.
Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas.
Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies.

Global Perspectives in Cross-Cultural and Cross-National Consumer Research (Hardcover): Erdener Kaynak, Lalita Manrai Global Perspectives in Cross-Cultural and Cross-National Consumer Research (Hardcover)
Erdener Kaynak, Lalita Manrai
R2,841 Discovery Miles 28 410 Ships in 10 - 15 working days

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent culturesThe contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business (Paperback, 2nd Revised edition):... A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business (Paperback, 2nd Revised edition)
George Cairns, Martyna Sliwa
R437 R401 Discovery Miles 4 010 Save R36 (8%) Ships in 10 - 15 working days

The Second Edition of International Business includes recent impacts on international business such as the financial crisis, Brexit and the changing political landscape, Chinese steel prices and the Panama Papers revelations. It includes two new chapters on understanding people and organizations in International Business as well as coverage of recent international reports from Amnesty, Oxfam and the World Bank. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of International Business, professionals working in global organizations and anyone curious about the workings of the international business world. Need another "VSFI" book? Browse the series here

Chinese Leadership (Hardcover): Barbara Xiaoyu Wang, Harold Chee Chinese Leadership (Hardcover)
Barbara Xiaoyu Wang, Harold Chee
R1,355 R1,149 Discovery Miles 11 490 Save R206 (15%) Ships in 10 - 15 working days

With the accelerating integration of China into the global economy, there is a thirst to understand how Chinese managers like to lead and how Chinese employees like to be managed. There is no doubt that China can be a difficult and risky market for foreign businesses. The authors show managers how to succeed when doing business in China.

Doing Business in Emerging Markets (Paperback, 2nd Revised edition): S. Tamer Cavusgil, Pervez N. Ghauri, Ayse A. Akcal Doing Business in Emerging Markets (Paperback, 2nd Revised edition)
S. Tamer Cavusgil, Pervez N. Ghauri, Ayse A. Akcal
R1,374 R1,168 Discovery Miles 11 680 Save R206 (15%) Ships in 10 - 15 working days

Electronic Inspection Copy available for instructors here "A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis. This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding. This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies. The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors. This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets. Visit the Companion Webiste at www.sagepub.co.uk/cavusgil S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King's College London, UK Ayse A. Akcal is a Research Associate in International Business at King's College London, UK

A Guide to Successful Business Relations With the Chinese - Opening the Great Wall's Gate (Hardcover): Richard S Andrulis,... A Guide to Successful Business Relations With the Chinese - Opening the Great Wall's Gate (Hardcover)
Richard S Andrulis, Huang Quanyu, Chen Tong
R3,093 Discovery Miles 30 930 Ships in 10 - 15 working days

Introduces and analyzes the Chinese people, their ideas, behavior, and cultural roots. It not only provides a sufficient theoretical basis for understanding this population, but also focuses on the various vivid practical experiences of everyday and business life. A Guide to Successful Business Relations With the Chinese alters Western business people 's perception of the Chinese people and improves their ability and skill in creating harmonious relationships with Chinese managers, colleagues, and subordinates on business and personal levels.

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