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Books > Business & Economics > Business & management > International business
Essentials of Global Marketing offers a concise and manageable
approach to the subject. The accessible structure takes the reader
through the entire international marketing planning process, and
fundamental concepts are illuminated by examples from a wide range
of companies, small and large, from around the world.
This is a terrific book. With English now established as the lingua
franca of business, some might be tempted to assume that language
isn't a big deal any more in the world of business. But the authors
show how mistaken this assumption is. With a mix of careful of
research and detailed examples, they show how language use in
international firms influences the meaning of written documents,
power relationships between people, and how individuals make sense
of their corporate environment. Language becomes, in effect, a
window on the entire set of challenges faced by an international
firm, and this has profound implications for executives and
researchers alike.' - Julian Birkinshaw, London Business School,
UK'A comprehensive treatment of a key international business
variable that we all too often take for granted. Language is and
will remain a critical component of business performance in a
global environment.' - Oded Shenkar, Ford Motor Company Chair in
Global Business Management, Fisher College of Business, The Ohio
State University, US 'The authors' analysis of the multilingual
reality of global business expansion is consistent with my
experience as chairman of a global company. Although the book has
been written by academics, the writing style is clear and direct,
making it an accessible and enjoyable read for anyone in the
business community who is interested in the way language impacts
business performance. I am happy to recommend it.' - Antti Herlin,
Board Chairman, KONE Corporation, Finland Language permeates every
facet of international business in the 21st century. However, being
aware of this multilingual reality is not enough. This book
presents a case for recognizing and appreciating the importance of
language, its multifaceted role and the range of effects it may
have on internationalizing firms. Responding to the growing
interest in the role of language in international business, this
book presents language as a critical management challenge for the
internationalizing firm. Several perspectives are explored,
including the individual, the firm and the broader society in which
language use is embedded. Empirical examples of language roles are
identified through examining human resource management,
international marketing and foreign operation modes and networks in
business. Language in International Business reveals a fresh
understanding of the complexity of the multilingual reality that
internationalizing firms face. Students from undergraduate to PhD
level studying international business and management,
sociolinguistics or international business communication will
benefit from the rich source of new research questions ascertained
in this book. Business practitioners will find the book insightful,
managerially-oriented, and easily accessible. Contents: 1. Language
and Global Business Expansion 2. Translation 3. Confronting
Language: The Individual in the Organisational Context 4. Language
and International Management 5. Language and Networks 6. Language
and Human Resource Management 7. Language and International
Marketing 8. Language and Foreign Operation Modes 9. Language
Strategy and Management 10. Conclusion Index
Globalization, sustainable development, and technological
applications all affect the current state of the business sector in
Asia. This complex industry plays a vital part in the overall
economic, social, and political aspects of this region, as well as
on a larger international scale. Managerial Strategies and
Solutions for Business Success in Asia is an authoritative
reference source for the latest collection of research perspectives
on the development and optimization of various business sectors
across the Asian region and examines their role in the globalized
economy. Highlighting pertinent topics across an interdisciplinary
scale, such as e-commerce, small and medium enterprises, and
tourism management, this book is ideally designed for academics,
professionals, graduate students, policy makers, and practitioners
interested in emerging business and management practices in Asia.
Bangladesh is a land of great natural beauty, with a rich culture.
Its tourism industry is one of its greatest motivators for social
and economic development - but it does not always climb to the
heights of success that one might expect. This book is one of the
first to explore tourism in Bangladesh in scholarly detail,
examining driving factors behind the growth of the industry, as
well as challenges it needs to overcome. It provides
recommendations for policy makers, as well as a rich tapestry of
scholarly work for researchers interested in Bangladesh, tourism
management, and the study of developing economies.
Providing a coherent and multidisciplinary approach to
digitalization, this Modern Guide aims to systematize how the
digitalization process affects infrastructure-based industries,
including telecommunications, transport, energy, water and postal
services. This important book reviews the literature on how digital
technologies can impact infrastructure design, construction and
maintenance costs, with specific references for each industry.
Contributors analyse how digitalization is disrupting traditional
infrastructure managers in terms of capacity management and traffic
flows as well as discussing key topics including data governance,
data sharing, digital platforms and sector convergence. With
special attention devoted to regulatory and governance challenges,
this will be welcomed by researchers of network industries and
digitalization. This will also be of special interest to academics
and scholars interested in the digitalization process, data
governance and infrastructure management.
This book, the first of two volumes, uses a framework of
philosophical anthropology, and the concepts of humanistic
leadership and humanistic management, to explore the value of work
in the hospitality and tourism industry. It presents robust
theoretical and practical implications for professionalism and
excellence at work. This volume addresses the hospitality
professional, beginning with an exploration of the foundational
literature, before moving on to discuss topics like the concept of
human dignity at work, how one can find meaning within the
hospitality industry, spirituality at work, philosophy in the world
of work, and personal development. These volumes will be of use to
academics and practitioners in the fields of hospitality and
tourism management, humanistic and transformational leadership,
corporate social responsibility, human resource management,
customer service, and workplace spirituality.
China's rise to become a leading global power challenges both
Western policy makers and business leaders. Written from a Chinese
perspective, this book addresses the following question: does the
Chinese strategic mind have its own idiosyncrasies that differ
considerably from the West? The expert author, Hong Liu,
systematically explores the processes of the Chinese strategic mind
by expounding and unraveling the particular characteristics: what
they are, how they have evolved and what strategic implications
they have. With detailed case studies to elucidate how the Chinese
strategic mind has worked, this book successfully synthesises
knowledge from distinct academic fields such as military studies,
philosophy, psychology, history, sociology, linguistics and
strategic management. Providing a framework for Western
practitioners to consider Chinese ways of thinking, this book will
be of interest to decision-makers in business and government. It
will also be of use to academics in the fields of strategic
management, international relations and politics looking for a new
perspective in their research.
Divided into three parts, Import Your Ideas first shares the
fictional success story of two young importers. This unique
narrative illustrates the techniques of importing. In the second
section, Pouliot provides a how-to guide for establishing oneself
as an importer--delving into every aspect of the business,
including financing, negotiating, networking, packing, sourcing,
contracting, and communicating. The third part discusses many of
Pouliot's personal and unusual experiences working as an importer
for almost fifty years, spanning the globe in such countries as
Hong Kong, China, Costa Rica, Haiti, Tonga, Turkey, and Taiwan.
Import Your Ideas provides a working guide that details the
tricks of the trade for importers to understand this business that
has the potential to provide many exciting worldwide opportunities
and experiences.
"Ted Pouliot, an international entrepreneur, businessman, and
consultant for a half-century, shares his invaluable experience
about what readers need to know and understand about importing from
Asia and elsewhere."--Neal St. Anthony, business columnist,
Minneapolis Star Tribune
In the past, practical applications motivated the development of
mathematical theories, which then became the subject of study in
pure mathematics where abstract concepts are studied for their own
sake. The activity of applied mathematics is thus intimately
connected with research in pure mathematics, which is also referred
to as theoretical mathematics. Theoretical and Applied Mathematics
in International Business is an essential research publication that
explores the importance and implications of applied and theoretical
mathematics within international business, including areas such as
finance, general management, sales and marketing, and supply chain
management. Highlighting topics such as data mining, global
economics, and general management, this publication is ideal for
scholars, specialists, managers, corporate professionals,
researchers, and academicians.
A Chinese banquet is a combination of small and diverse flavours
that make up the overall impression of the meal. China for SMEs
brings together many small bites of fascinating advice and insights
to build a larger banquet of China business experience, in areas
including:As China grows in importance to companies around the
world, it is vital for companies to understand the Chinese business
culture. Beijing and Shanghai are a long way from Boston and
Sheffield! In China for SMEs, regional expert Daryl Guppy outlines
the crucial ingredients for success, culled from more than 20 years
of experience in China business, official meetings and government
advisory. This book is an essential read for anyone serious about
successful business in modern China.
A Chinese banquet is a combination of small and diverse flavours
that make up the overall impression of the meal. China for SMEs
brings together many small bites of fascinating advice and insights
to build a larger banquet of China business experience, in areas
including:As China grows in importance to companies around the
world, it is vital for companies to understand the Chinese business
culture. Beijing and Shanghai are a long way from Boston and
Sheffield! In China for SMEs, regional expert Daryl Guppy outlines
the crucial ingredients for success, culled from more than 20 years
of experience in China business, official meetings and government
advisory. This book is an essential read for anyone serious about
successful business in modern China.
In contemporary economies, businesses must consistently make
strides to remain competitive and profitable at both national and
international levels. Unlike in the developed world, corporations
in developing nations face a different set of challenges for
achieving growth. Multinational Enterprise Management Strategies in
Developing Countries is an authoritative reference source for the
latest scholarly research on diverse opportunities and obstacles
facing multinational corporations in emerging economies.
Highlighting innovative perspectives and real-world examples, this
book is ideally designed for researchers, practitioners,
upper-level students, and industry professionals interested in
management approaches for achieving success in international
corporations.
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