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Books > Business & Economics > Business & management > Business strategy
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International Business Strategy and Cross-Cultural Management - An Applied Approach (Hardcover)
Loot Price: R3,355
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International Business Strategy and Cross-Cultural Management - An Applied Approach (Hardcover)
Expected to ship within 12 - 17 working days
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This comprehensive yet accessible textbook provides readers with an
advanced and applied approach to traditional international business
that integrates key cross-cultural management topics. Its ten
chapters give profound insights into analysing, selecting and
entering international markets, strategic partnerships, strategic
positioning, global value chains, organizational designs,
intercultural interaction, leadership and motivation and
international human resources management. For each of these topics,
advanced and contemporary theoretical and analytical frameworks are
discussed and translated into toolsets that will assist readers in
solving practical challenges. Key Features: A strong connection of
theoretical foundations with illustrative case studies Integration
of current trends and challenges, such as intercultural competence,
migration and digitalization, offshoring and global value chains
Comprehensive practical examples from multinational firms that
demonstrate the value of the frameworks and toolsets included in
each chapter An integrative case study that picks up key practical
challenges in each chapter and invites the reader to apply
theories, frameworks and toolsets A supplementary website that
provides multiple materials for furthering readers' knowledge,
including toolsets, further cases and exercises, accompanying
videos, quizzes, and presentation slides International Business
Strategy and Cross-Cultural Management is a key resource for
postgraduate courses on international business management,
globalization and entrepreneurship, international human resource
management and global marketing. It will also serve as a
complementary text for lecturers and students involved in the
X-Culture project.
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