This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges. Key Features: A strong connection of theoretical foundations with illustrative case studies Integration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chains Comprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapter An integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsets A supplementary website that provides multiple materials for furthering readers' knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slides International Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world End of part and end of chapter case studies to help you understand how the theory relates to real world application New to this edition: The 8th Edition is concentrated around three major themes: 'glocalization', 'internet of everything' and 'social media marketing' Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level. Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing. Pearson, the world's learning company.

The Role of Multinational Enterprises in Supporting the United Nations' SDGs is an exploration of the place of the private sector in implementing select Sustainable Development Goals. Beyond the abundant literature published by the United Nations and journal articles, there are few book-length treatments of the unique role that multinationals play as facilitators of goal implementation and agents of change. This volume aims to stimulate debate and research on MNEs' best practices, fleshing out many of the seventeen goals through the lens of corporate strategic choices. Sixteen carefully selected chapters present research advances in both study and best practices format, linking disciplines, knowledge systems, and stakeholders' perspectives to support a more sustainable business model and address the varied challenges on the road to the 2030 Agenda. They comprise a balanced mix of research methodologies: comprehensive literature reviews, theoretical frameworks, empirical studies, integrative reviews, and case studies. The book will be of use to advanced students, researchers, practitioners, planners, and policymakers worldwide who are concerned with sustainable development and corporate social responsibility issues through the lens of multinationals. Furthermore, the book is designed to be used in graduate courses in business, economics, public policy and on sustainability and corporate social responsibility.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This exciting Research Agenda offers a multi-disciplinary and historically informed programme for the further investigation of the global political economy of the corporate sector. It tackles the question, can and should the corporation be reformed? Christopher May develops a range of intersecting areas for research while also offering an account of the possibilities for the reform of the global corporation. Based on an understanding of the history of corporations, the author provides key insights into their management and political agency as well as the operation of the global corporate supply chain. Drawing links between a range of disciplines and perspectives on business enterprises, May calls for a more nuanced understanding of the global corporate sector in order to better comprehend the contours of the contemporary global capitalist system. This Research Agenda will be a valuable resource for students and academics of politics, economics, sociology and law, who are curious to explore the corporation in relation to their area of study.

This authoritative book examines the power of multinational corporations (MNCs) to exert influence in global politics. Focusing on the actions and motivations of MNCs, it explores how they attempt to shape the political issues that affect them. Combining theoretical perspectives with analyses of enlightening case studies, the contributors consider key areas in which MNCs seek to exert political influence such as environmental sustainability, social conflicts and corporate tax avoidance, as well as in specific industries including mining, shipping and consulting. They also illustrate the mechanisms used by MNCs to exert influence in a wide range of policy fields at multiple territorial levels, discussing how they interact with states, intergovernmental organizations and civil society, as well as how they coordinate their activities with other parts of the business community. The book concludes that MNCs enjoy certain basic privileges in society and politics due to their preponderant economic position and their key role in the processes of globalization, but action is necessary to sustain this role. MNCs in Global Politics will be critical reading for academics and students of politics, international relations and political economy, particularly those with an interest in globalization and governance. Its exploration of specific case studies will also be beneficial for policy-makers.

In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the different forms that multinationality has taken in different industries and different regions of the world. Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving 'knowledge economy' and in a politically uncertain world. This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.

Crisis management is not a new topic in management research and teaching. Every company meets challenges and crisis at some point and being able to deal with them decides whether a business survives. Despite this, crisis management has not yet been a prominent part of the modern business school curriculum. The pandemic has changed that, and how to deal with crisis has become the major question, not only for entrepreneurs and managers, but also for business educators.This book presents 22 case studies of Asian multinational corporations overcoming crisis. The topics do not only deal with the pandemic, but all kind of challenges of modern business and show how companies did overcome or which strategies they have developed to do so. The companies are divided into different industries such as the automotive industry, entertainment or aviation industries.The cases can be used in business and international management classes, but can also be read to learn about modern crisis management strategies.

Thoroughly updated and substantially extended, this internationally successful text explores transnational corporations (TNCs), their activities and effects, as well as the theories developed to explain them. Invaluable for courses as well as researchers in international business, international economics, globalization, international relations, economic geography and history of economic thought on the TNCs. Key features of this edition: A unique critical analysis of all the theories of TNCs in their historical context and with insightful commentaries at the end of each chapter, now extended to cover network theory and dynamic capabilities theory Clear exposition of concepts on the evolution and the activities of TNCs Analysis of effects of TNCs' activities on: innovation; labour; trade; balance of payments and the fiscal revenue of countries Discussions on new topics such as the digital TNCs and global value chains A contribution to the history of economic thought on the TNC Summary boxes as well as suggestions for further reading within each chapter give opportunities for discussion and extended learning. Ideal for advanced bachelors and masters courses in international business, economics, international relations, globalization and economic geography as well as the history of economic thought, Transnational Corporations and International Production is an essential text for appreciating the evolution, explanations and impact of TNCs in a globalised world.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This exciting Research Agenda offers a multi-disciplinary and historically informed programme for the further investigation of the global political economy of the corporate sector. It tackles the question, can and should the corporation be reformed? Christopher May develops a range of intersecting areas for research while also offering an account of the possibilities for the reform of the global corporation. Based on an understanding of the history of corporations, the author provides key insights into their management and political agency as well as the operation of the global corporate supply chain. Drawing links between a range of disciplines and perspectives on business enterprises, May calls for a more nuanced understanding of the global corporate sector in order to better comprehend the contours of the contemporary global capitalist system. This Research Agenda will be a valuable resource for students and academics of politics, economics, sociology and law, who are curious to explore the corporation in relation to their area of study.

Multinational enterprises (MNEs) are everywhere and the perception of their engagement in myriad activities ranges between extremely positive and extremely negative. Based on original comprehensive research, this groundbreaking book examines the impact of Chinese and European MNEs in the African context. Sharing knowledge and insights from the authors' empirical research, Multinationals, Local Capacity Building and Development uses Ghana as a case study to analyse trends in MNEs and assess the advantages and disadvantages of their involvement. The book examines the role of MNEs in Ghana's industrial sector, their management practices and the effects of skill transfer from foreign managers to local workers. The authors explore the impact MNEs are having on the development of local capabilities, the contribution of MNEs to sustainable development goals, and the benefits and drawbacks of foreign direct investment in Ghana. Previously unexamined roles of work and social networks, and the differences between European and Chinese MNEs, are exposed, all subjects previously unaddressed in the field. The insights presented in this book will be of significant interest to policy makers, both public and private sector development practitioners, and students of development, as well as any readers concerned with addressing better engagement with key economic actors on the African continent.

This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges. Key Features: A strong connection of theoretical foundations with illustrative case studies Integration of current trends and challenges, such as intercultural competence, migration and digitalization, offshoring and global value chains Comprehensive practical examples from multinational firms that demonstrate the value of the frameworks and toolsets included in each chapter An integrative case study that picks up key practical challenges in each chapter and invites the reader to apply theories, frameworks and toolsets A supplementary website that provides multiple materials for furthering readers' knowledge, including toolsets, further cases and exercises, accompanying videos, quizzes, and presentation slides International Business Strategy and Cross-Cultural Management is a key resource for postgraduate courses on international business management, globalization and entrepreneurship, international human resource management and global marketing. It will also serve as a complementary text for lecturers and students involved in the X-Culture project.

This thoroughly updated and revised edition of a widely acclaimed, classic text will be required reading for academics, policy makers and advanced students of international business worldwide. Employing a distinctive and unified framework, this book draws together research across a range of academic fields to offer a synthesis of the determinants of MNE activity, and its effects on the economic and social well-being of developed and developing countries. Unique to the new edition is its focus on the institutional underpinnings of the resources and capabilities of MNEs, and the role of MNE activity in transmitting and facilitating institutional change. Since the initial publication of this book more than a decade ago, the economic, managerial and social implications of globalisation and technological advancement have become even more varied and prominent. Accompanying these developments, there has been a rise in scholarly interest in interdisciplinary research addressing the important challenges of an ever-changing physical and human environment. Drawing on articles and books from international business and economics, as well as economic geography, political economy and strategic management, a systematic overview of the developments in scholarly thinking is presented, while also highlighting the emerging topical issues and methodologies.

There is a growing interaction between companies and countries, illustrated by a constant flow of trade, capital, and work. With the rapid emergence of other countries with sufficient potential to join the globalization process, it is necessary to provide techniques for managerial planning, organization, and control in an international context. Managerial Competencies for Multinational Businesses is a collection of innovative research on the methods of leadership styles and skills required for managers to be successful in an international company. Highlighting a range of topics, including human resource management, industrial relations, and international careers, this book is ideally designed for senior managers, business professionals, team leaders, and human resource managers seeking current research on the key aspects of managing a company in a developing globalized market.

The current world economy is interconnected; however, due to recent economic crises, trade deficits, and nationalist movements, there is a political trend of economic nationalism that is taking root in countries around the world. As such, global economies around the world are decreasing their international trade and introducing import tariffs and economic protectionism. International Firms' Economic Nationalism and Trade Policies in the Globalization Era provides a comprehensive understanding of the recent rise of economic nationalism in the context of the hyper-connected global economy by providing strategies and country-specific solutions for domestic and international firms. Covering how multinational corporations can overcome the protectionist sentiments while reinventing their corporate social responsibility models, it showcases how economic nationalism and globalization can successfully coexist. This publication is ideally designed for business leaders, economists, professionals, policymakers, researchers, and academicians.

In contemporary economies, businesses must consistently make strides to remain competitive and profitable at both national and international levels. Unlike in the developed world, corporations in developing nations face a different set of challenges for achieving growth. Multinational Enterprise Management Strategies in Developing Countries is an authoritative reference source for the latest scholarly research on diverse opportunities and obstacles facing multinational corporations in emerging economies. Highlighting innovative perspectives and real-world examples, this book is ideally designed for researchers, practitioners, upper-level students, and industry professionals interested in management approaches for achieving success in international corporations.

In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment. Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders. This updated edition includes: The international network strategy (INS), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the international matching strategy (IMS), dealing with how MNCs achieve legitimacy An overview of the historical development of the supranational environment, structured as three waves of the internationalization of firms, including the integration of foreign direct investment into the global value chain Dedicated chapters outlining the development of research on international business, strategy, marketing, networks and institutions A methodology for analysing the institutional context of foreign local markets. Insightful and enlightening, this textbook is ideal for postgraduate students of international business, strategy and marketing. This book will also offer frameworks and strategic tools for managers, consultants and practitioners confronting strategic issues in complex markets.

In this seminal book, a distinguished group of experts pinpoint and rigorously analyse central topics in international business research. This volume will become a major reference tool for understanding the economics of multinational enterprise. The emphasis throughout is on a new dynamic research agenda, for theory, for empirical research and for public policy. The wide-ranging topics discussed include: * the importance of the location of production * market structure and multinational enterprise * technology, productivity and the multinational firm * multinational enterprises and developing countries * international business and public policy issues * analytic models. The juxtaposition of ideas will provoke productive discussions among faculty and at conferences, and will stimulate useful new thought processes in any individual researcher. This book will be required reading for academics and scholars seeking guidance on the future research agenda for the economics of multinational enterprise.

Alan Rugman is recognized as one of the leading scholars in the field of international business and his ideas have been extremely influential. The Theory of Multinational Enterprises is the first of two volumes of Rugman's key contributions to the field of international business. The articles in this volume explore aspects of multinational enterprises and apply the theory of internalization to North America, Europe and Japan. Rugman's theoretical approach is extended further as the analysis is related to research on networks and strategic alliances. Included in this volume is a unique and compelling perspective on the development of the field of international business over the past twenty years. Rugman provides the reader with insights into both the intellectual and personal history of the papers. This book is considered vital reading for both academics and policy makers interested in the relationships between multinational enterprises and governments. Together with its companion volume, Multinational Enterprises and Trade Policy, it will improve access to the work of Alan Rugman, one of the most influential scholars working on trade policy and the multinational enterprise.

The phenomenon of globalisation came to the forefront of public interest in the 1990s and continues to exert a growing, powerful, and uneven effect upon the business, governments and societies of the world. Yet its very conceptualisation as espoused in the research literature remains unclear; its effects hotly debated. This book explores globalisation as something much more than an interconnectedness of economies, people and processes, taking it into the realm of a total transcendence in the power of nation-states and the emergence and growth of 'transnational' actors, and flows of capital, products, people and information unprecedented in history. This is especially the case within the Asia-Oceania region where globalisation is rapidly changing ways of doing business. Nations and their businesses must be increasingly competitive within, and beyond, the Asia-Oceania region. Harnessing the potential benefits of globalisation is more important now than ever before. This book presents a response to the need for businesses and organisations to understand their context of operations, learn and change so that they, and the various populations across the region, may fully benefit and prosper from the opportunities of globalisation. In 23 chapters, distinguished contributors examine key issues facing business in countries including Australia, China, Hong Kong, India, Japan, Indonesia, New Zealand, Philippines, Singapore, Taiwan, Thailand across the major discipline areas of management, economics, finance, accounting and marketing.

Trust is increasingly recognized as a crucial aspect of successful economic relationships, albeit a difficult one to define, and Mark Casson has been at the forefront of recent research in this area.Mark Casson pioneered the use of transaction cost theory to explain the boundaries of the multinational firm. In The Organization of International Business, he extends the internalization theory of the firm to encompass, on the one hand, inter-firm networking and, on the other, the internal organization and managerial structure of the firm. The key innovation is the distinction between information cost - the cost of gathering information on the assumption that it is true - and transaction cost - the cost of ensuring that the information actually is true. This innovation facilitates a synthesis of transaction cost analysis and organizational behaviour. It also provides new insights into the dynamics of internationalization, and the role of learning in the growth of the firm. The Organization of International Business is a major extension of international business theory which synthesizes transaction cost analysis and organizational behaviour. Although it focuses on international business and multinational enterprises, the analysis can be applied to a wide variety of business units. Together with its companion volume, Entrepreneurship and Business Culture, this topical and wide-ranging book offers a definitive analysis of the importance of trust in economic life as well as the related concepts of networking, consultation and empowerment.

It is important for those in charge of implementing an enterprise resource planning (ERP) system to identify and understand the issues they face. ""Implementation Strategies for SAP R/3 in a Multinational Organization: Lessons from a Real-World Case Study"" provides readers with an instructive insight in the very complex process of ERP implementation in a global company. This book describes the issues, problems, and challenges of ERP execution as well as the strategies companies use to react to and resolve them successfully. The reader can focus on different types of issues - organizational as well as technical. It is a goldmine for instructors who can use the cases in different course settings and with different student audiences. Researchers and practioners will also find value in the detailed descriptions of challenges faced by companies such as Robert Bosch GmbH.

The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler's products. From the Chrysler Six of 1924, to the front-wheel-drive vehicles of the 70s and 80s, to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler--its products, people, and performance over time--with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, and traces the company's history to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author follows this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production toreal estate. Throughout, the colorful personalities of its leaders--including Chrysler himself and Lee lacocca--emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.

For upper division undergraduate, and graduate students. Focus on the essentials of international accounting. International Accounting was written with the express purpose of introducing students to the international dimensions of accounting, financial reporting and financial control. The seventh edition includes extensively updated material throughout the text.

Transnational corporations (TNCs) have moved to the forefront of regulatory governance both within states and in the international arena. The Research Handbook on Transnational Corporations provides expert background commentary and up-to-date insights into regulatory frameworks impacting on TNCs at global, industry and national levels. Written by global experts in their field, this unique collection of essays provides in-depth understanding of how the forces of globalisation affect the world's largest corporations, and how those corporations, in turn, shape globalisation. Comprehensive yet highly accessible, this is the first major work on the reciprocal impact of TNCs on regulatory processes. The Research Handbook provides guidance on how best to understand the rapidly evolving relationship between TNCs and the processes of treaty making, the formation of global industry standards and the processes of national law making and policy formation (with a focus on resource taxation). Global, industry and national-level case studies are used to explain the basic principles used to support state, private, and international regulatory programs. Delivering both theoretical and practical insights into the regulation of TNCs, this timely and authoritative Research Handbook will be of particular interest to policy makers, industry practitioners and lawyers. Students and academics will also find it to be an invaluable resource. Contributors include: R. Anderson, M. Bowman, L. Cata Backer, A. Chou, A. De Jonge, G. Gilligan, D. Gleeson, M.A. Gonzalez-Perez, V. Harper Ho, J.A. Kirshner, D. Kraal, L. Leonard, R. Lopert, M.E. Monasterio, P. Neuwelt, J. O'Brien, A. Ruhmkorf, R. Tomasic, M. Woersdoerfer

The effects of globalization strategies of multinational enterprises (MNEs) on national and local development are explored and analyzed here and implications of these effects for policy makers are highlighted. Containing contributions from international business scholars, the text addresses this previously little explored but critically important issue for the future of the world economy.