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Books > Business & Economics > Business & management > International business
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The Multinational Enterprise - Theory and History (Paperback)
Loot Price: R680
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The Multinational Enterprise - Theory and History (Paperback)
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In The Multinational Enterprise, Mark Casson - an important thinker
in international business for more than 40 years - provides a
state-of-the art review of recent developments in the economic
theory of the multinational enterprise. He shows how recent
developments in theory shed new light on the historical emergence
of multinational enterprises, and explains the various forms that
multinationality has taken in different industries and regions of
the world. Mark Casson brings together his leading research on
internalisation theory as a general theory of the multinational
enterprise. He offers cutting-edge analysis across four distinct
sections: marketing and brands, supply chain coordination,
methodology and the theory of the firm, and risk management. The
book also sets out an exciting new research agenda, which explores
the future place of the multinational in the evolving `knowledge
economy' and in a politically uncertain world. This book will
appeal to doctoral students and faculty in business schools in need
of the latest theoretical developments and also those in economics
departments that specialise in business and industrial economics.
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