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The Multinational Enterprise - Theory and History (Paperback) Loot Price: R680
Discovery Miles 6 800
The Multinational Enterprise - Theory and History (Paperback): Mark Casson

The Multinational Enterprise - Theory and History (Paperback)

Mark Casson

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Loot Price R680 Discovery Miles 6 800 | Repayment Terms: R63 pm x 12*

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In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the various forms that multinationality has taken in different industries and regions of the world. Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving `knowledge economy' and in a politically uncertain world. This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Release date: May 2019
Authors: Mark Casson
Dimensions: 156 x 234mm (L x W)
Format: Paperback
Pages: 368
ISBN-13: 978-1-78990-429-1
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
Books > Business & Economics > Promotions
LSN: 1-78990-429-3
Barcode: 9781789904291

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