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The Development of International Business - A Narrative of Theory and Practice (Paperback)
Loot Price: R782
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The Development of International Business - A Narrative of Theory and Practice (Paperback)
Series: New Horizons in International Business series
Expected to ship within 12 - 17 working days
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The Development of International Business offers an extensive
understanding of contemporary international business through
detailed, engaging discussion of the development of the
multinational enterprise (MNE) over the past half-century. By
providing an analytically informed basis for understanding MNEs,
two parallel strands of analysis in International Business (IB) are
reviewed: the `theoretical' and the `practical'. Firstly, Robert
Pearce identifies how the practical restructuring of the MNE as an
organisational form has responded to changes in the wider global
economy and how this evolution has interacted with the enrichment
of theory on the topic. Secondly, by tracing the persisting
dynamics of the MNE's structure and strategic positioning, he
demonstrates the use of these systems and how they can help to
understand and organise the future evolution of not only MNEs but
of international business as a whole. Highly accessible with an
informed overview of the entire IB subject area, The Development of
International Business is an essential text for students and
academics of business, management, economics and development. More
generally, business leaders, economists and politicians will value
the exceptional insight into the progression of international
business and its future.
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