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Business Strategy and National Culture - US and Asia Pacific Microcomputer Multinationals in Europe (Hardcover)
Loot Price: R3,196
Discovery Miles 31 960
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Business Strategy and National Culture - US and Asia Pacific Microcomputer Multinationals in Europe (Hardcover)
Series: New Horizons in International Business series
Expected to ship within 10 - 15 working days
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This timely book investigates the importance of national culture as
it applies to the strategic management of multinationals. The
author focuses on backward linkage strategies within US, Japanese,
Taiwanese and Korean microcomputer multinationals investing in
Europe. In particular, both market-driven and resource-driven
strategic orientations are depicted in new and established firms.
The main premise of the book is concerned with the backward linkage
strategy of US and Asian Pacific firms, and is therefore based on a
specific set of relevant core cultural values rather than a
universal set of values. The material in this volume is derived
from directly and indirectly collected data, and in addition,
unstructured face-to-face interviews with representatives from
multinational firms headquartered across different cultures. This
volume will provide academics, researchers, students, business
consultants and strategists a new perspective on business strategy
as well as an up-to-date source of industry material.
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