Business Strategy and National Culture - US and Asia Pacific Microcomputer Multinationals in Europe (Hardcover)

This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms. The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures. This volume will provide academics, researchers, students, business consultants and strategists a new perspective on business strategy as well as an up-to-date source of industry material.

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Series:	New Horizons in International Business series
Release date:	July 2002
Authors:	Denise Tsang
Dimensions:	234 x 156 x 26mm (L x W x T)
Format:	Hardcover
Pages:	272
ISBN-13:	978-1-84064-480-7
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
LSN:	1-84064-480-X
Barcode:	9781840644807

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