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Books > Business & Economics > Business & management > Management & management techniques
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Overcoming Crisis: Case Studies Of Asian Multinational Corporations (Hardcover)
Loot Price: R3,674
Discovery Miles 36 740
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Overcoming Crisis: Case Studies Of Asian Multinational Corporations (Hardcover)
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Crisis management is not a new topic in management research and
teaching. Every company meets challenges and crisis at some point
and being able to deal with them decides whether a business
survives. Despite this, crisis management has not yet been a
prominent part of the modern business school curriculum. The
pandemic has changed that, and how to deal with crisis has become
the major question, not only for entrepreneurs and managers, but
also for business educators.This book presents 22 case studies of
Asian multinational corporations overcoming crisis. The topics do
not only deal with the pandemic, but all kind of challenges of
modern business and show how companies did overcome or which
strategies they have developed to do so. The companies are divided
into different industries such as the automotive industry,
entertainment or aviation industries.The cases can be used in
business and international management classes, but can also be read
to learn about modern crisis management strategies.
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