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Books > Business & Economics > Business & management > Business ethics
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Reputation Risk and Globalisation - Exploring the Idea of a Self-Regulating Corporation (Hardcover)
Loot Price: R3,216
Discovery Miles 32 160
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Reputation Risk and Globalisation - Exploring the Idea of a Self-Regulating Corporation (Hardcover)
Expected to ship within 12 - 17 working days
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Recently multinational corporations have begun to reinvent
themselves as socially responsible actors, largely in response to
anti-corporate activist pressure. The author argues that a concern
with corporate reputation is leading to an ideational shift in
corporate behavior - in essence, it is disciplining their
behaviour. This innovative exploration of the idea of a
self-regulating corporation in an era of globalisation first
examines the link between corporate reputation, corporate behaviour
and self-regulation, and goes on to compare and contrast various
studies of multinational corporations that have sought to
self-regulate. Terry O'Callaghan includes a multifaceted critique
of anti-corporate activists, which acknowledges both the dangers
multinational corporations pose to communities and the fact that
anti-corporate activists are the first groups to understand that
corporate reputations could be put at risk by targeted campaigns.
He also illustrates his themes through three case studies of
companies that have attempted to self-regulate, including Royal
Dutch Shell, the Toyota Motor Corporation and Interface Inc.
Undergraduate and postgraduate students of international business,
management and business ethics will be interested in the essential
topics covered in this book, and academics and practitioners alike
will appreciate its accessible lessons about reputational capital
and holding MNCs accountable.
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