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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
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The Era of Chinese Multinationals - Competing for Global Dominance (Paperback)
Loot Price: R2,068
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The Era of Chinese Multinationals - Competing for Global Dominance (Paperback)
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Chinese multinationals have grown in size and increased their
global presence dramatically over the last decade. They have
emerged as formidable competitors for western incumbents. These
firms have instigated profound changes, such as displaced trade and
investment flows, new business models, and the emergence of a new
geography of global innovation. In a single volume, The Era of
Chinese Multinationals captures the forces driving the disruptive
growth of Chinese multinational corporations. Following a
presentation of the surge of Chinese companies, the book turns to
corporate characteristics of those firms and how they compare with
western multinationals in terms of revenues, profits, branding, and
business strategy. The book uses data and case studies to depict
the relevant issues with the goal of providing insights to global
executives on collaborating and competing with Chinese companies.
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