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Books > Business & Economics > Business & management > International business

The Evolving Corporation - A Humanist Interpretation (Hardcover): William J. Cook The Evolving Corporation - A Humanist Interpretation (Hardcover)
William J. Cook
R2,548 Discovery Miles 25 480 Ships in 10 - 15 working days

The corporation model of organizations is in terminal decline, says Cook, and is being displaced by what he calls syntagma, a body of persons forming a division of the population of a country. The point he makes by this is that the emerging organization will be no artifact, no fabrication. It will be innately human, and in that sense, organic. His book traces the philosophical and historical development of the modern corporation through Hellenistic-Judeo-Christian theologies, with particular emphases on the social, political, and economic impacts of rationalistic science, impacts such as humanism, democracy, capitalism, and behaviorism. Cook offers an analysis of the critical aspects of the corporation as it exists today, and draws heavily for evidence upon contemporary management theories and practices. In doing so he argues that it is the radical changes going on in society itself that is rendering the traditional corporation obsolete. And, since western civilization is undergoing an epochal shift, the new, emerging corporation can have no resemblance to the old model. He maintains that the organization evolving to replace it will be characterized by common values, mutual purpose, excess capacity, and creative action, and will have two dynamics, what he calls commensuration and essentiality. Only with this kind of human system is it possible to create an organization that solely and exclusively serves the common good. His book is a provocative contribution to the professional and academic literature of several fields, including management, the social sciences, organizational behavior, development, and history, and will be of particular interest as well to certain well informed nonspecialists with concern for the role played the corporation in their societies.

Liberty Equality & Efficient - Apologia Pro Agathotopia Mea (Hardcover): James E. Meade Liberty Equality & Efficient - Apologia Pro Agathotopia Mea (Hardcover)
James E. Meade
R2,858 Discovery Miles 28 580 Ships in 18 - 22 working days

In this volume, Nobel Laureate James Meade discusses a set of radical changes in economic institutions and policies designed to show an efficient, socially acceptable third alternative between Keynesian inflation and monetarist unemployment, and between the inefficiencies of socialist centralism and the ravages of unrestrained capitalist competition. According to Meade, these changes should aim at allowing freedom of individual choice (liberty), producing a high standard of living (efficiency) and avoiding excessive divergences between riches and poverty (equality).
But there are inevitably clashes between these objectives. For example, free competition may promote liberty and efficiency but will offer high rewards to the owners of scarce resources and low rewards to those who command little earning power, resulting in the denial of equality. The author suggests a set of reforms which could mitigate the effects of such clashes. Such a review of institutions is highly relevant in the present age of social uncertainties. For example, on what lines should the post-communist economies of Eastern Europe be rebuilt? Can we avoid the stark choice between the inflation of Keynesianism and the unemployment of monetarism? Can the ravages of free capitalist competition be avoided without the inefficiencies of centralized economic planning?

Including an extensively revised version of Meade's well- known tract, "Agothopia: The Economics of Partnership, Liberty, Equality, and Efficiency" will be of interest to both economists and political scientists.

Making Trade Missions Work - A Best Practice Guide to International Business and Commercial Diplomacy (Hardcover): Huub Ruel Making Trade Missions Work - A Best Practice Guide to International Business and Commercial Diplomacy (Hardcover)
Huub Ruel
R2,058 Discovery Miles 20 580 Ships in 10 - 15 working days

Trade missions are a key commercial diplomacy instrument of governments around the world. Via trade missions, governments and politicians aim to promote their home country economy abroad as well as to support firms to explore and enter new markets. Despite its widespread usage, and the claims made by governments about the positive results of trade missions, actual robust evidence of trade mission effectiveness is scarce. The reason for this lack of evidence is that trade missions are mostly studied and organized in 'isolation', disconnected from the participating firms' level of international experience and international business competences. This book presents a clear view on commercial diplomacy and defines trade missions as a firm internationalization learning experience. It outlines that trade mission's preparation, programme, and follow up, are key to making trade missions work. This book presents a research informed three-staged model of a trade mission and presents in detail how a real life trade mission was organized along this model. This example should inform and inspire organizers of trade missions. The book also aims to revamp and innovate trade mission research, and will therefore be a useful source for new trade mission research for international business scholars.

Emerging Dynamics of Sustainability in Multinational Enterprises (Hardcover): John R McIntyre, Silvester Ivanaj, Vera Ivanaj,... Emerging Dynamics of Sustainability in Multinational Enterprises (Hardcover)
John R McIntyre, Silvester Ivanaj, Vera Ivanaj, Rabi N. Kar
R4,311 Discovery Miles 43 110 Ships in 10 - 15 working days

This book gives insights into sustainable development and how MNEs and other enterprises are responding to this in their business models. It places special emphasis on the Indian story and, at the same time, tries to explore alternative business models from other parts of the world (such as Africa) that can ensure sustainable development globally. Taking a balanced and multidimensional approach, this book discusses a wide range of literature, opinions, empirical models and case studies, dealing with complex dimensions of the thematic issues.' - Paul Shrivastava, Executive Director of Future EarthEconomic development that meets the needs of the global population without jeopardizing the capacity of future generations is a worldwide challenge for Multinational Enterprises (MNEs). They are expected to balance their role as global economic actors and environmental stewards in the environment in which they operate. Contributors from India, Europe and the United States offer new perspectives, contrasting US, European and emerging economies' approaches to sustainability and how they can generate roadmaps which yield innovative solutions for one of the most contentious issues of our era. Their review suggests that the differential performance across developed and emerging economies has exposed potential weaknesses. Emerging Dynamics of Sustainability in Multinational Enterprises promotes greater emphasis on experimenting with unique local and sustainable approaches to solving problems faced by firms in, or from, emerging economies. This is a critical resource for researchers, practitioners and policy-makers concerned with sustainable development issues, and a fresh reference for graduate-level students and academics focusing on corporate governance, sustainable development and ethics as well as multinational enterprise management. Contributors: M. Bansal , N. Bhasin, J. Effiong, C. Gendron, B. Girard, P. Goel, D. Griffith, R. Guimaraes, T. Houe, S. Ivanaj, S.K. Jain, V. Jain, R.N. Kar, A. Kaur, Y. Kebede, J.R. McIntyre, Minakshi, K.V. Bhanu Murthy, G.A. Raikar, K.N. Schmidt, K. Sharma, K. Sorsa, G. Suder, A.K. Swain, S. Varma, N.H. Vaz

The Global Private Health & Fitness Business - A Marketing Perspective (Hardcover): Jeronimo Garcia Fernandez, Pablo Galvez-Ruiz The Global Private Health & Fitness Business - A Marketing Perspective (Hardcover)
Jeronimo Garcia Fernandez, Pablo Galvez-Ruiz
R2,547 Discovery Miles 25 470 Ships in 18 - 22 working days

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the percentage of GDP has coincided with an increase in the volume of literature dedicated to the study of sports management, and specifically around fitness centers, the commercialization of their services and the loyalty chain of the users of this business model. The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in twenty countries around the world and explore their methods of marketing. The content will provide insight into the current situation and what challenges it faces in the future. In addition to these contexts, each chapter ends with the description of the main chains in each country and information on the complexity in the commercialization and loyalty of their services. This book provides a great opportunity to further analyze sports management in different countries, with contributions from leading academics and professionals who share the current situation as well as the challenges of the coming years, providing an excellent resource for all practitioners working in sports management, researchers and students with future projection towards this area.

Foreign Direct Investment and the Multinational Enterprise - A Re-examination Using Signaling Theory (Hardcover, New): Scott Liu Foreign Direct Investment and the Multinational Enterprise - A Re-examination Using Signaling Theory (Hardcover, New)
Scott Liu
R2,049 Discovery Miles 20 490 Ships in 10 - 15 working days

Internalization theory, despite criticism of its empirical deficiency, has dominated the industrial organization approach to the multinational enterprise and its foreign direct investment (FDI) decisions. Liu improves the empirical foundations of internalization theory, through the elaboration of the FDI signaling framework, which holds that a firm's direct foreign investment influences the perceptions of less-informed market participants. The signaling concept is derived from the premise that a firm's intangible assets in know-how cannot be correctly priced in a market with asymmetric information, and this motivates the firm's decision to undertake FDI. If the premise is correct, the firm's decision is based on inside information, and the firm's action reveals that information to the market. The firm's FDI internalization is evidence of management's confidence in its intangible assets, and its action may further influence market perceptions. The hypotheses generated along this line of analysis are subjected to investigation, and the evidence supports the FDI signaling proposition. Moreover, the study represents an indirect test of internalization theory. As a result, internalization is transformed from a untested theory to an empirical result.

Management Practices in Asia - Case Studies on Market Entry, CSR, and Coaching (Hardcover, 1st ed. 2019): Christiane Prange,... Management Practices in Asia - Case Studies on Market Entry, CSR, and Coaching (Hardcover, 1st ed. 2019)
Christiane Prange, Ralph Kattenbach
R2,112 Discovery Miles 21 120 Ships in 18 - 22 working days

Asia is a continent of contradictions and boundaries; it offers exciting business opportunities, but is also characterized by unpredictability and conflict. While flexibility and creativity are in the DNA of many startups in China, major players like Xiaomi and Alibaba have also emerged as global giants, challenging established global competitors. The authors of this book show that these companies are crossing various boundaries - between cultures, mindsets, and perspectives. At the same time, Western companies entering Asian markets face challenges that are very different from those on their home turf. This book addresses the needs of current and future managers doing business in Asia, who need to understand the individual, social and business challenges that can arise from crossing boundaries. The respective case studies provide essential insights on how several Asian companies have made impressive strides towards becoming established players; how the revival of local brands and growing pride in local products has become a major challenge for global competition; how the need to actively practice corporate social responsibility in Asian markets is currently challenging many companies; and how the need for individual and team coaching among the members of management to support a company's development has grown tremendously, calling for new solutions.

International Education and Globalization (Hardcover): Calton Reed International Education and Globalization (Hardcover)
Calton Reed
R3,293 R2,983 Discovery Miles 29 830 Save R310 (9%) Ships in 18 - 22 working days
Behind the Offshore Veil (Hardcover): Jeffrey H. Corbett, Patrick J. Kish Behind the Offshore Veil (Hardcover)
Jeffrey H. Corbett, Patrick J. Kish
R669 R603 Discovery Miles 6 030 Save R66 (10%) Ships in 18 - 22 working days

A compelling look at the history of offshore banking and its current applications. Revealing. Insightful. Candid.

Offshore Banking - When initially brought up, the concept probably elicits images of the Swiss Alps or the beach in the Caribbean, yet in today's global economy these fairytale-like images are not related to offshore banking at all. Behind the Offshore Veil reveals the long, prestigious history of private banking and its current applications. Serving as a detailed introduction into the complexities of the offshore world, Behind the Offshore Veil puts to rest the mainstream misconceptions over the legality of offshore banking.

Over the past two decades, the offshore market has experienced a significant increase in popularity as more individuals have begun to see the vast benefits associated with it. Now more than ever, the need to diversify offshore has become commonplace in furthering business interests while protecting personal wealth. The Banking Crisis of 2008 further affirms the need for business owners and professionals to exert greater control of their assets by bringing critical banking functions in house.

Written by two authors with a combined 30+ years in the international banking industry, Behind the Offshore Veil is a must read for individuals in the business, financial and entrepreneurial sectors; all who seek greater profit, privacy and diversification of their assets.

International Entrepreneurship in Emerging Markets - Nature, Drivers, Barriers and Determinants (Hardcover): Mohamed Yacine... International Entrepreneurship in Emerging Markets - Nature, Drivers, Barriers and Determinants (Hardcover)
Mohamed Yacine Haddoud, Paul Jones, Adah-Kole Emmanuel Onjewu
R2,829 Discovery Miles 28 290 Ships in 18 - 22 working days

Among several themes in contemporary entrepreneurship, internationalisation generates extensive interest among scholars due to its exploration of dynamic activity within SMEs seeking market development and operational efficiency through foreign alliance and intelligence gathering opportunities. In the context of emerging markets, however, international entrepreneurship scholarship still lags behind first world evidence. With less developed avenues for finance and limited infrastructure support for product development and service delivery, an assessment of internationalisation within emerging contexts is required. International Entrepreneurship in Emerging Markets presents insights from Brazil, China, India, Pakistan, Sri Lanka and Turkey to enlighten scholars by unearthing the nature, drivers, barriers and determinants of entrepreneurship in emerging markets. It examines structural and environmental impediments to internalisation but demonstrates that these are far surpassed by the market opportunities and business readiness of SMEs in emerging environments. Readers of this tenth volume of the Contemporary Issues in Entrepreneurship Research series will find exclusive evidence from emerging countries, evidence that demonstrates the inclination of SMEs to revise products and, when appropriate, dissolve and recreate relationships in the face of market opportunity and uncertainty. Managers will learn that appropriating a range of attributes are more likely to achieve internationalisation. Capturing the true nature of value creation for international consumers and partners in an emerging market backdrop, this volume makes a significant contribution to the literature by mapping out the road to success within this diverse setting.

Sustainable Growth in Global Markets - Strategic Choices and Managerial Implications (Hardcover, 1st ed. 2016): Rajagopal Sustainable Growth in Global Markets - Strategic Choices and Managerial Implications (Hardcover, 1st ed. 2016)
Rajagopal
R3,378 Discovery Miles 33 780 Ships in 10 - 15 working days

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.

The Asian Economic Catharsis - How Asian Firms Bounce Back from Crisis (Hardcover): Frank Richter The Asian Economic Catharsis - How Asian Firms Bounce Back from Crisis (Hardcover)
Frank Richter
R2,549 Discovery Miles 25 490 Ships in 10 - 15 working days

One result of the Asian economic crisis has been to shatter the belief that Asian ways of management are superior to Western ways. Now, just to survive, Asian firms have come to rethink their entire way of managing, and in his latest book, Richter, assisted by his contributing authors, gives a sharply focused analysis of how they are doing it. Emerging questions are how do Asian firms adjust to the new economic realities? and How do they develop their management style?

There are plenty of new opportunities in Asia to play the new game, but they must be grasped and productively channeled. Richter and his contributors conclude that in the end, the Asian economic crisis, or catharsis, may well be a blessing in disguise. It provides an opportunity to completely review the way things stand in Asia. Like entrepreneurs who built the Asian economies, today's firms have the opportunity to lead a revival if they can redirect their businesses. This is an important resource for professionals in all multinational organizations and for academics and their upper-level students of international business.

Globalization Wisdom - The Seven Secrets of Great Globalizers (Hardcover): Atul Vashistha Globalization Wisdom - The Seven Secrets of Great Globalizers (Hardcover)
Atul Vashistha
R861 Discovery Miles 8 610 Ships in 18 - 22 working days

Not surprisingly, the companies and leaders that are successful globalizers engage in similar practices - key practices that other companies regardless of size can emulate. In my two decades of operating and consulting to over 200 major corporations on outsourcing and globalization, I've seen similar trends and patterns among firms that have succeeded in services globalization and have come to recognize that there are seven best practices. This book is about sharing those practices, these seven secrets. The seven secrets also includes sage advice and wisdom from executives at organizations that are successful globalizers, including Applied Materials, Lenovo, Cisco, Fedex, Virgin and Plantronics. The end result is a book designed for executives at organizations positioned at all levels of global maturity.

Managing Innovation and Cultural Management in the Digital Era - The case of the National Palace Museum (Hardcover): Rua-Huan... Managing Innovation and Cultural Management in the Digital Era - The case of the National Palace Museum (Hardcover)
Rua-Huan Tsaih, Tzu-Shian Han
R4,774 Discovery Miles 47 740 Ships in 10 - 15 working days

The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.

Rethinking the Case Study in International Business and Management Research (Paperback): Rebecca Piekkari, Catherine Welch Rethinking the Case Study in International Business and Management Research (Paperback)
Rebecca Piekkari, Catherine Welch
R1,178 Discovery Miles 11 780 Ships in 10 - 15 working days

This important and original book critically evaluates case study practices and calls for a more pluralistic future for case research in international business (IB) and international management (IM). IB and IM researchers typically rely on a case study approach that could be characterized as 'qualitative positivism'. The editors and contributors look beyond this disciplinary convention and encourage pluralism in IB and IM case research. Their key argument is that increased awareness of the prevailing disciplinary convention and its limitations increases the potential for theoretical insight and methodological versatility in case research. The contributions provide critical, novel and innovative perspectives on the case study. The book offers inspiration to case authors, and is an authoritative methodological reference for reviewers of case research. Contributors include: P. Ahonen, P. Almond, P.H. Andersen, S. Blazejewski, M.Y. Brannen, T. Buck, E. Clark, T. Colling, P. d Iribarne, T. Edwards, J. Erland Lervik, M. Fletcher, L. Hurmerinta, R.J. Jensen, M. Johanson, H. Kragh, A.J. Mills, J.H. Mills, R. Mir, F. Moore, R. Morais, M. Nojonen, N. Nummela, R. Piekkari, E. Plakoyiannaki, A. Saka-Helmhout, A. Salmi, A. Soulsby, G. Szulanski, H. Tan, J. Tienari, E. Vaara, C. Welch, A. Wright

Investing in Indonesia (Hardcover): Rosye Buray Salz Investing in Indonesia (Hardcover)
Rosye Buray Salz
R619 R573 Discovery Miles 5 730 Save R46 (7%) Ships in 18 - 22 working days
Transcultural Marketing for Incremental and Radical Innovation (Hardcover): Bryan Christiansen, Salih Y LD Z, Emel Y LD Z Transcultural Marketing for Incremental and Radical Innovation (Hardcover)
Bryan Christiansen, Salih Y LD Z, Emel Y LD Z
R4,598 Discovery Miles 45 980 Ships in 18 - 22 working days

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

European Business Environment - Doing Business in the EU (Hardcover): Frans Somers European Business Environment - Doing Business in the EU (Hardcover)
Frans Somers
R5,652 Discovery Miles 56 520 Ships in 10 - 15 working days

Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored. This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.

The India Connection (Hardcover): Melodena Stephens, Immanuel AzaadMoonesar The India Connection (Hardcover)
Melodena Stephens, Immanuel AzaadMoonesar
R1,576 Discovery Miles 15 760 Ships in 10 - 15 working days

Slowly but steadily, the geographic centre of business gravity is moving eastwards. Emerging economies are proving promising business markets with large populations that have strong future purchasing power. The youthful human capital provides potential opportunities for innovation. The MENA region is strategically placed at the hub between East and West. As the developed West and the developing East collide, the challenges and opportunities that arise bring a rich variety of perspectives of innovative solutions to business dilemmas. This set of cases in our 4th volume explores why and how some successful Indian entrepreneurs have relocated themselves to the UAE. It traces their entrepreneurial stories. Two cases are from the healthcare industry: Dr. B.R. Shetty is the founder of NMC Healthcare, UAE Exchange and Neo Pharma. Dr Azad Moopen is the founder of Aster DM Healthcare. This case traces the story of Yogesh Mehta who moved from Mumbai, Maharashtra to begin Petrochem Middle East.The book also documents the stories of a few women entrepreneurs, including Uma Ghosh Deshpande who carved a career for herself in the competitive UAE media production industry, and the Karla sisters who are on a quest to make the world disability friendly.

Electronic Commerce - Opportunity and Challenges (Hardcover, illustrated edition): Syed Mahbubhur Rahman, Mahesh S Raisinghani Electronic Commerce - Opportunity and Challenges (Hardcover, illustrated edition)
Syed Mahbubhur Rahman, Mahesh S Raisinghani
R2,007 Discovery Miles 20 070 Ships in 18 - 22 working days

With electronic commerce growing exponentially, staying competitive through an effective e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. This is a study of the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It examines key components and concepts of e-commerce, evaluating the critical success factors of global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications.

A Basic Guide to International Business Law (Hardcover): Harm Wevers A Basic Guide to International Business Law (Hardcover)
Harm Wevers
R5,617 Discovery Miles 56 170 Ships in 10 - 15 working days

A Basic Guide to International Business Law is an introduction to those parts of European and international law that are relevant to business. Having read this book, students will come away with a broad understanding of the international rules of law within the EEC, institutional rules of the European Union, international contract law, rules of competition and the four freedoms within the EEC. The edition includes student friendly features, such as summaries of statements and references to relevant case law, making the book an ideal introduction for those on law and/or business programmes.

The International Mobility of Talent - Types, Causes, and Development Impact (Hardcover): Andr es Solimano The International Mobility of Talent - Types, Causes, and Development Impact (Hardcover)
Andr es Solimano
R4,308 Discovery Miles 43 080 Ships in 10 - 15 working days

Entrepreneurs, technical experts, professionals, international students, writers, and artists are among the most highly mobile people in the global economy today. These talented elite often originate from developing countries and migrate to industrial economies. Many return home with new ideas, experiences, and capital useful for national development, whilst others remain to produce quality goods and services that are useful everywhere in the global economy.
The economic potential of globalization is ultimately dependent on the international mobility of highly talented individuals that transfer knowledge, new technologies, ideas, business capacities, and other creative capabilities. Developing countries and advanced economies may both gain from this mobility if it is effectively and smartly managed. This volume, with original contributions from outstanding international experts in the subject, provides a novel analysis of the main determinants and development impact of talent mobility in the global economy.

International Consumer Behavior - Its Impact on Marketing Strategy Development (Hardcover): A.Coskun Samli International Consumer Behavior - Its Impact on Marketing Strategy Development (Hardcover)
A.Coskun Samli
R2,532 Discovery Miles 25 320 Ships in 10 - 15 working days

Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international marketing success.

In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior. Rather, it is primarily culture-driven. Whereas culture is a given in studying consumer behavior in the West or in North America, foreign cultures must be understood before parameters of international consumer behavior patterns can be established. Understanding these patterns is the essence of successful international marketing. This orientation explains why successful marketing plans must be different in different world markets and that these markets are not at all homogeneous. Successful international marketing plans must dwell primarily on differences rather than similarities among international consumers. The key aspects of behavior patterns are connected to marketing plans throughout the book.

Social class, hierarchy of needs, and formal and informal group memberships play quite different roles within the given constraints of culture. As a result, involvement, learning, and experiences of the individual form differently in different world markets. This process needs to be deciphered and understood so that adequate communication is established with consumers everywhere. Both marketing scholars and marketing practitioners need to understand that marketing plans around the world should be keyed to consumer needs and behavior patterns. These are the essence of competitive advantage.

Emerging Capital Markets - Financial and Investment Issues (Hardcover): J.Jay Choi, John A. Doukas Emerging Capital Markets - Financial and Investment Issues (Hardcover)
J.Jay Choi, John A. Doukas
R2,554 Discovery Miles 25 540 Ships in 10 - 15 working days

The editors of this volume provide a comprehensive and in-depth collection of articles on financial and investment issues in emerging capital markets. The collection offers coverage of all major emerging countries as well as all major topics related to emerging market finance.

By presenting general, conceptual essays as well as technical, specific essays in a coherent framework, the book attempts to broaden the traditional finance and international finance literature to include emerging market countries where markets are more rigid, segmented, or fragmented than developed market countries. Researchers, graduate students, finance professionals, investors, and policy makers will find this volume useful.

Rethinking the Business Models of Business Schools - A Critical Review and Change Agenda for the Future (Hardcover): Kai... Rethinking the Business Models of Business Schools - A Critical Review and Change Agenda for the Future (Hardcover)
Kai Peters, Richard R Smith, Howard Thomas
R2,724 Discovery Miles 27 240 Ships in 10 - 15 working days

Management education growth and the rise in accompanying business schools over the last few decades are fuelled by global economic development, coupled with the promise of success in business careers. Recently, questions have been raised about the value and relevance of a traditional business school education - so what does the future hold for traditional business schools? In this book, we examine the current model and the pressure points of business schools by considering the evolution of - and the various value chains that are associated with - business school offerings (including MBA, undergraduate, pre-experienced and executive programmes). We also offer insight on funding and value orientation, and the potential challenges these may raise for some schools. To highlight these challenges, we provide a strategic group framework for business schools and review the implications of future strategies for these groups. Finally, after reviewing the current landscape of business school mergers, alliances and failures, we reflect on innovation considerations for the business school business model. Management education is changing, and business schools must be ready to re-evaluate their strategies for growth... and, in some cases, survival.

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