Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspectives as an essential ingredient for successfully managing increased globalization amid an increasing emphasis on cultural identity. In this compelling volume, the authors examine the European as well as the US approaches to cultural understanding. As a result, this book identifies issues that need further study and resolution so you can integrate this new knowledge into your marketing strategy. From this insightful book you will discover new marketing strategy models, including the sequence of steps and description of tools. Most importantly, this book discusses the integration of information required by the use of the tools to provide you with an excellent method for creating unique insights about the marketplace and the potential for competitive marketing strategies. Through Newer Insights Into Marketing you will discover enlightening new ideas to help you improve your marketing strategies by: examining the process of adaptation to build successful relationships in organizational networks among firms with headquarters in different countries discovering what the authors found when they investigated the effects of cigarette advertising and anti-smoking advertising in Australia and Malaysia analyzing case studies of buyer-seller relationships from the telecommunications industry to illustrate buyer-seller adaptations processes at work providing you with the basis for speculation on the forces governing inter-firm adaptation realizing the importance of investigating not only cultural differences by country but cultural differences by other groupings of consumers as well, such as age and socio economic status With Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the importance of including cultural differences in your research design to better understand the relationship between globalization and ethnic perspectives. This excellent collection of articles provides you with a framework for acknowledging cultural differences, studying and understanding cultural differences, and integrating that knowledge so you can improve your international and cross-cultural business techniques.

This volume is available individually, or as part of the 7 volume set "Emergence of International Business 1200-1800" (0-415-19072-X; $910.00/Y [Can. $1365.00/Y]).

This volume is available individually, or as part of the 7 volume set "Emergence of International Business 1200-1800" (ISBN 0-415-19072-X; $910.00/Y [Can. $1365.00/Y]).

This volume is available individually, or as part of the 7 volume set "Emergence of International Business 1200-1800" (0-415-19072-X; $910.00/Y [Can. $1365.00/Y]).

In its Fourth Edition, this textbook explores how economic activity is organised from a new institutional economics perspective. Using transactions costs as a continuing theme, the book delivers the necessary skills to understand the evolution of organisational forms and the strengths and weaknesses of different varieties of private and public governance. The importance of entrepreneurship is emphasised throughout. Public policy concerning competition, regulation and the public utilities is used to illustrate the involvement of subjective judgements about transactions costs in all types of organisational choice. Key features of the Fourth Edition: ? Using impartial analysis, Martin Ricketts evaluates business enterprise through Neoclassical, Austrian and Evolutionary economics, allowing students to learn the strengths and weaknesses of each methodological perspective? Using a clear conceptual framework, the author explains principal-agent theory and the transaction cost paradigm in detail? The chapters are designed around a set of classic papers, giving students an understanding of the historical development of the discipline? Updated examples emphasise the applicability to different technological circumstances and the dynamic nature of studying economic organisation? Additional examples are included for teachers to further discussion or create extended seminar work. A key resource for advanced undergraduate courses or an excellent introductory text at graduate level, this Fourth Edition will provide students of economics, business and political economy with a greater awareness of how business enterprises operate and adapt in response to technological change and competition.

In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business. This quick-reference guide organizes an avalanche of information into 308 easily understood concepts that address many important issues, including how to: * determine your readiness for global expansion * gain upper management commitment to your international plan * import under customs laws * recognize scams and fraudulent transactions * introduce products into new markets * select employees for overseas assignments * manage international legal affairs * improve distributor performance * maintain a franchise relationship Other subjects include tips on how to do business in various countries and how to deal with regulations and guidelines specific to each nation. 'Global Business' is a must-read for understanding the advantages and pitfalls of expanding a business to a worldwide level.

Can we abolish global poverty? Should we do away with foreign aid? Is the United Nations redundant? Why should I bother? Can I help?Mike Edwards offers timely answers to issues that have been propelled to center stage. "Future Positive" is a comprehensive and authoritative rethink of an international system facing a period of unprecedented change. In a world of globalizing markets, eroding state sovereignty, expanding citizen action and uncertainty about fundamental truths, what is the best way to tackle problems of global poverty and violence?Michael Edwards charts a "third way" between heavy-handed intervention and complete laissez-faire. Covering an enormous amount of ground in clear, lively and non-technical terms, "Future Positive" explains how the international system operates, the pressures it faces, and the changes it must undergo, and offers concrete new ideas to re-frame international relations and foreign aid.

The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers. Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni

Business and Economics of Port Management is a comprehensive but concise textbook and reference for insights into the workings of port industry from the business and economics perspectives. The book examines port management from various entities which include the government, port operator, shipping line, logistics companies and other port service providers. It provides in-depth discussions on strategic issues, challenges and disruptions that are faced by this industry. Given the uniqueness of each port and international nature of the port business, the book comes with useful case studies and lessons from different port regions around the world. Key lessons on challenges and issues faced by port managers, developers and regulators are highlighted and discussed using a combination of professional insights and publicly available information sources. The aim is to illustrate the decision-making process with the purpose of contributing to better outcomes for the industry, government and the public at large. Anyone who is approaching the subject matter will gain utmost understanding of how ports are critical in the global economy and societal well-being.

Discussing how and by what paths Japan and Korea have built competitive and innovative capital goods sectors, this text examines the role of user firms in shaping the innovation dynamics of capital goods. These firms are represented in this study by car makers in both countries - companies which have involved themselves in the technical and entrepreneurial entry into machine tools along with active investments. The suggested consequence of this is an increased competitive advantage and competence of their specialized suppliers.

This volume is a product of the Interstratos project which brought together research teams from across Europe to study the strategic behaviour of small and medium-sized industrial firms, the determinants of their behaviour, and the impact on performance. The book uses information from annual surveys of companies in Europe during the period spanning the formation of a single European market. It addresses issues affecting small businesses such as marketing, entrepreneurship, export strategies and the single market, on an international basis. The book also contains detailed case studies of individual countries including The Netherlands, Finland, Switzerland and the UK.

This text brings together spokespersons from several different disciplines who can present their arguments for or against rational suicide as a viable concept and, consequently, a realistic option. The pros and cons of the discussion format bring the readers to search for their beliefs, and the final decision of acceptance or rejection of the concept is left to each individual reader.

Much has been written about the rise of the Asian economies in recent decades, and their coming economic dominance in the next century. The New Asian Emperors shows how and why overseas Chinese companies are achieving dominance in the Asia Pacific. In the wake of the Asian Currency crisis, this book takes a fresh look at the role of the overseas Chinese as they continue to create some of Asia's most wealthy and successful companies.
In particular, the authors tackle the principal difference between Western and Eastern business practices. The overseas Chinese, due to their origins and history developed a unique form of management - now they maintain it as their competitive advantage.
Although Asian governments are currently floundering, the overseas Chinese networks continue to prosper. The authors explain the following to Eastern and Western managers:
the sources and characteristics of overseas Chinese management,
how to combat the overseas Chinese,
the strengths and exploitable weaknesses of the overseas Chinese,
whether overseas Chinese management practices will spread in the same way as Japanese management did,
whether Western management technologies will find themselves outclassed.
A feature of the book are the exclusive, in-depth interviews with the New Asian
Emperors since most of them avoid the press and little is known of them.
- Develops a systematic theory of the Overseas Chinese networks and how they strategize
- Draws on interviews with CEOs of major Overseas Chinese companies, many of whom have never granted interviews before to academics

It is said that a little knowledge is a dangerous thing. It is a time honored cautionary statement that has suddenly acquired a new urgency. A little knowledge is dangerous, because as a force for dramatic change, knowledge today is revolutionary. More is known and being learned everyday than was ever known or learned before. As a direct result, the pace of change-and that means change in the sense of everything from business to economics, science, medicine, and politics-is beginning to accelerate much more rapidly than ever before in mankind's history.
The purpose of this book then is twofold. First it is to provide a broader case for action for knowledge management-to explain what it is, why it has come about and why it is important. In this regard, we take a step back and try to understand the root causes behind the knowledge management techniques are very different, and in many ways more important, than the sort of process or productivity improvement techniques we have dealt with before.
"Brains, not brawn. The success of countries, companies and people in the next century will depend on what they know and how clever they are at using this knowledge. Dale Neef has given us the best outline yet of the forces behind this extraordinary change in the world economy, the threats and opportunities we all face, and the prizes that await the winners."
-Hamish McRae, author, The World in 2020, Associate editor, "The Independent," London
"Dale Neef has produced a singular achievement: a book which lucidly
explains the powerful driving role being played by knowledge in the emerging global economy. He provides a penetrating, all-too-rare trans-national perspective whichhighlights in a highly readable manner the historical, social and technological context within which this revolution is taking place. In doing so, he has stripped away the hype and jargon with which many knowledge management "experts" have clouded this structural change in the global economy.
Mr. Neef offers a fascinating array of facts to support his explanations and goes on to discuss the implications of these developments for managers, for companies and for national governments. This book is a must-read for anyone actively engaged in global business today."
-Jon Lowe, Former U.S. Deputy Assistant Secretary of Labor
"A Little Knowledge Is a Dangerous Thing provides a very comprehensive view of the impact that the knowledge revolution on our 21st Century society. The economic dislocations that Dale Neef describes are already taking place, creating the prospect that large segments of our population may not have the skills for sustainable employment in the future. The implications of these events on the social and political fabric of our country give one great pause for reflection and concern."
-William R. Brody, President, The Johns Hopkins University
"Once again, Dale Neef combines just the right amounts of theory, academia and practical business experience to write a truly insightful book. In his consulting work, Mr. Neef's broad business, cultural and educational background has allowed him to analyze problems from a rich variety of perspectives. In this book, he artfully applies this skill to Knowledge Management."
-James R. Breakey, Senior Vice President, Chief Information Officer, Green Tree Financial Corporation
"This book is full of facts... that we needto understand if we are to draw critical conclusions about how the knowledge economy is impacting our businesses and our lives. Neef provides us with a broad perspective, concentrating not just on the US, but including insightful comparisons with Canada and Europe as well as many developing countries. The numbers provide an eye opening look at what has changed and what is changing in the knowledge economy...It is a book that challenges our thinking and ...provides a much needed conceptual framework to guide the actions organizations will need to take in the knowledge economy."
-Nancy M. Dixon, Associate Professor of Administrative Sciences, The George Washington University
"Leveraging employee knowledge has become a strategic necessity for all "high road" companies, and organizations must optimize knowledge management techniques in the new global economy. Ford understands the need to capitalize on the knowledge of our employees in order to improve our business and enhance shareholder value in what is now a knowledge-based, global economy."
-Dar Wolford, Ford Manager, Best Practice Replication
- Marries international knowledge management and economics
- Provides a broader business case for action based on clearly defined collective set of policies and practices
- The only book we know that explains the cause and effect relationship between the global knowledge-based economy and knowledge management

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of the global demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organisational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision making, and international marketing.

As the international economy globalises, there is a need for national infrastructure systems to adapt to form a global infrastructure system. This network of networks aids mobility between national systems as a means of supporting their territorial needs and preferences. This reflects a strategic approach to state infrastructuring as nations seek to utilise these physical systems to support and enhance their territoriality. Providing a thorough examination through the lens of economic infrastructure, the book addresses the forces of integration and fragmentation in global networks. This book explores the trend towards the development of regional infrastructure systems within the context of territorial strategy. Regional systems emerge out of states seeking to position themselves within the international system. Colin Turner identifies the diverse processes that are driving regional infrastructures, as well as examining the formal and informal patterns of integration that are shaping developments. This book is ideal for international political economy and regional development scholars who seek an advanced understanding of current regional infrastructure systems. It will also serve as a vital tool for practitioners who need to understand the implications for policy-making.

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply "home grown" technologies to foreign situations, Business Simulations, Games and Experiential Learning in International Business Education is the guide to help you remedy this predicament! Helpful and easy-to-use, this text teaches you how to use computer-based games and experiential learning exercises to teach international business. You'll learn how to place students in realistic situations where they can experiment with new behaviors and receive immediate, constructive feedback and then take what they have learned beyond the classroom.Business Simulations, Games and Experiential Learning in International Business Education helps you introduce students to global competition and business cultures as you explore important ethical, political, and social issues with them. You can better prepare your students for the challenges of international business if you pay particular attention to the book's discussions of: different levels of power-sharing alternatives to traditional international business course materials and methods changing the norms and behaviors of organizations and institutions the role gender plays in effective gaming environments simulating a European Works Council within a classroom environment promoting decisionmaking and flexibility in management style understanding business rules and regulations of different countriesAcademics teaching and researching in international business will find Business Simulations, Games and Experiential Learning in International Business Education an immensely useful tool as you struggle with the challenges of readying students for the international work environment. As you know, it is not enough that students be schooled in the latest developments and technologies. Use this book's games and learning techniques to emphasize to your students that international businessmen and women must not only know their field, but also be respectful of others'cultures and values, be linguistically flexible, and be aware of foreign business rules and regulations.

This collection presents selected papers from the Fourth Annual Global Conference on Entrepreneurial Research, held in 1994 at INSEAD, France. Covering a wide selection of themes, methodological approaches and organization types, the papers cover all aspects of current entrepreneurship theory in economics, organizational sociology, marketing, leadership and finance. Other issues discussed include gender and networking, strategies in entrepreneurial growth, job satisfaction and franchising. Case studies highlight specific examples of entrepreneurship around the world, including the reform of state-owned enterprises in China and Vietnam, regional business creation in Quebec and the Italian tannery industry.
Contributors include: Howard Aldrich, Amanda Elam Brickman, William Bygrave, Richard N. Cardozo, Paul Severn, Anne Sickels, Gilles Roy, Rita Gunther McGrath, Steven Spinelli, Benoit Leleux, S. Venkataraman, Luc Vallee.

The International Trade Manual is the definitive book about export, import and freightforwarding for business people and students of further and higher education. It is vital reading for anyone involved in international commerce and is the leading textbook for students taking International Trade and Services (ITAS) S/NVQ Levels 3 (supervisors) and 4 (managers) in international trade. This comprehensive guide details exactly what you need to know if you want your business to profit from foreign trade. Endorsed by the British Chambers of Commerce and The Institute of Export, its contents include everything from customs documentation to credit risk.Professionals working in international commerce will also find the reference sections invaluable. These contain checklists, forms, relevant legislation, regulations and a directory of further information sources. Trainers, lecturers, students, managers and supervisors will all benefit from using this highly effective training resource.

This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author's experience of living and working in France, and are accompanied by humorous illustrations.

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent culturesThe contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.

Business schools are placing more emphasis on the role of business in society. Top business school accreditors are shifting to mandating that schools teach their students about the social impact of business, including AACSB standards to require the incorporation of business impact on society into all elements of accredited institutions. Researchers are also increasingly focused on issues related to sustainability, but in particular to business and peace as a field. A strong strain of scholarship argues that ethics is nurtured by emotions and through aesthetic quests for moral excellence. The arts (and music as shown specifically in this book) can be a resource to nudge positive emotions in the direction toward ethical behavior and, logically, then toward peace. Business provides a model for positive interactions that not only foster long-term successful business but also incrementally influences society. This book provides an opportunity for integration and recognition of how music (and other art forms) can further encourage business toward the direction of peace while business provides a platform for the dissemination and modeling of the positive capabilities of music toward the aims of peace in the world today. The primary market for this book is the academic audience. Unlike many other academic books, however, the interdisciplinary nature of the book allows for multiple academic audiences. Thus, this book reaches into schools of music, business, political science, film studies, sports and society studies, the humanities, ethics and, of course, peace studies.

From something as simple as finding a distributor to as complex as founding an overseas operation. Here's a 'meat and potatoes' guide to entering and excelling in the international business arena. Combining theory, practice, and insider savvy, 'Business Abroad' shows you how to successfully take your company global and expand and improve your current global activities.
You'll find a straightforward plan of action for starting and conducting overseas business. This clear, succinct road map helps you effectively conduct key international business transactions. Mistakes in any of these areas could cost you tens of thousands of dollars, so there's specific help with:
* Exporting/importing * Distribution * Joint ventures * Licensing * Franchising * Technology transfer * and more...
Going international is not an easy decision, but this valuable guidebook makes it a simpler and more profitable one.