Face the new world of modern macroeconomics, in a thought-provoking and sincere interpretation of the globalization of markets in an easy-to-read, real life application of how the social media platform is changing economic development worldwide. Today macroeconomics is being approached by international business professionals, economists, and corporate multinational decision makers through social media, emerging markets and the demographics in various countries worldwide. The "new normal" in international business consists of new opportunities in markets that are rapidly growing and engaging the developed world through technology and social media. Emerging and frontier markets are becoming more attractive in cultivating the next generation of labor force and scholars in order to participate in economic advancement and multinational market entry worldwide. Advanced economies are taking notice of building economic capacity through social media. They are also actively participating in the creation of new, innovative approaches to market entry. Alas, the world has truly become global---entertainment, education, cultural exploration, language, and marketing. Faceconomics presents an avenue to be explored in the twenty-fi rst century. It refl ects how economies of scale can be multiplied and technology can lift societies worldwide. Face the new business normal and face the world of Faceconomics.

Global business icon Richard Branson has written many books, but none have been more popular than his first memoir, 1998’s Losing My Virginity. Now he’s finally publishing his second volume of memoirs, covering all of his fascinating ups and downs of the past two decades.

In the two decades since Richard Branson wrote Losing My Virginity, his life and company have changed significantly. Now he brings his life story up to date, including all the successes and failures. He also shares his personal, intimate thoughts on five decades as the world’s ultimate entrepreneur, and his shift to focusing more and more on public service. See how Branson created hundreds of different companies, going from a houseboat to his own private island. Join him as he juggles working life with raising his children, sustaining his marriage, and creating a unique company culture. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world. Get the real story behind his encounters with everyone from Bill Gates and Rupert Murdoch to Nelson Mandela and Beyoncé.

Go behind the scenes as Sir Richard Branson creates the world’s first commercial spaceline, Virgin Galactic, and handles the biggest crisis he has ever faced. Get under the skin of world record attempts on land, sea and air, and see how the original business hippy adapted to becoming a doting ‘grand-dude’ to his three grandchildren, Eva-Deia, Etta and Artie. This is the true account of how the Virgin Founder reinvented himself and his brand for the 21st C entury, while continuing to push boundaries, break rules and reach for the stars in more ways than one. This is the story of the man behind the beard, the business, the bravado and the brand. Find out how the ultimate entrepreneur did it for the first time - all over again.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in international business. This package includes MyLab. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide. Reach every student by pairing this text with Pearson MyLab Management MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Pearson MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Bringing together a collection of chapters on China's Belt and Road Initiative (hereafter, BRI), this book offers a comprehensive overview of the topic from a business and economics perspective. With contributions from scholars it provides theoretical and empirical analysis of the opportunities and challenges facing multinational enterprises and their foreign direct investment activities abroad in relation to BRI. Additionally, the contributors cover such key areas including economics and international business, international trade, global value chains, environmental issues and international business policy, creating a useful tool for academics, as well as policy-makers and practitioners in China and other countries along the new Silk Road. The implementation of BRI is establishing significant connectivity networks, including aviation e-service network and trade network systems, and fostering connectivity in other various areas. The initiative has promoted economic and financial development of the countries along the route in terms of infrastructure construction, connectivity, and capital flow of foreign direct investments. Multinational enterprises have a significant role to play, and it is affected by many factors, including social trust and economic freedom, financial competitiveness, and trade openness. The interconnection across the countries has brought about economic impacts between China and the countries along BRI. Given the ongoing US-China trade war and international relations, this topic gains even more interest. Therefore, it is important to assess the costs and benefits of BRI regarding international business activities of foreign companies, including the environmental impact of BRI to mitigate climate change, but equally importantly it is to evaluate the opportunities and challenges facing multinational companies and global value chains. This book will make a valuable contribution to international business studies and provide an overall overview on the topics of international trade and investment and sustainable development within BRI through changes in investment scale and efficiency. This edited volume will interest scholars, researchers, and students in the fields of international business studies, globalization, economics, political science, and Chinese politics.

Addressing the need for further theorisation and operationalisation of social entrepreneurship in India, this edited collection provides a critical and deeper understanding of the social entrepreneurial ecosystem. Covering topics such as entrepreneurial intentions, empathy, impact investment and standardised social measures, the contributors explore the potential of social entrepreneurship and sustainable business models in an Indian context. Offering empirical cases and presenting a realistic perspective of the social entrepreneurship landscape in India, this collection will undoubtedly be of value to those interested in creating a social and sustainable impact in business and society.

The book focuses more on the study of cruise economy industry chain based on the previous editions and the latest trend of China's cruise economy. It includes the Special Topic: Cruise Economic Reform and Innovation in the New Era, explores Asia cruise economic prosperity index, China's cruise economy whole-industry-chain strategy in the new era, and the development of cruise destinations in the context of the Yangtze River Delta integration. The volume provides a good reference for better promoting the high-quality development of China's cruise market.

With the bursting of the econmic bubble in the early 1990's Japan's public and private sectors have undergone dramatic change. William Farrell analyzes the economic superpower's turmoil in the political, bureaucratic and business arenas and offers a candid look at opportunities and strategies now open to U.S. business in Japan. A practical compendium of useful and up-to-date information, this book cuts through the stereotypical fog and is a valuable resource for business people, policy makers, and academics.

Despite the recent economic crisis, Japan still accounts for two-thirds of the entire Asian economy. However, in 1998, unemployment reached an historic high, the stock market plummeted, financial institutions were failing, and bankruptcies were a daily occurrence. William Farrell analyzes the discord in the political, bureaucratic, and business arenas and offers a candid look at opportunities and strategies now open to U.S. business. This timely book allows the reader to comprehend and act upon these public and private sector changes taking place in one of the world's largest economies.

Former Vice President of the United States and Ambassador to Japan, Walter F. Mondale, provides a foreword. The book also includes a comprehensive chronology of key events from 1994 through to the present. The connections between Japanese business and government are shown in graphic form. The recent history of the Japanese economy is revealed with a fascinating look at the inner working of the nation's most influential organizations. Additionally, U.S. and Japanese leadership and decision-making styles are compared, and the myth of a never-changing Japan is challenged. After reviewing and analyzing these key issues, the concluding chapter discusses how one becomes a participant in the process and identifies emerging opportunities. As a practical resource of useful and current information, this book cuts through false predictions of doom and demystifies the complexity of the Japanese bureaucracy.

This book covers the main issues on the study of competencies and talent management in modern and competitive organizations. The chapters show how organizations around the world are facing (global) talent management challenges and give the reader information on the latest research activity related to that. Innovative theories and strategies are reported in this book, which provides an interdisciplinary exchange of information, ideas and opinions about the workplace challenges.

This book takes issue with the likening of contemporary globalization to nineteenth century trade interdependence, in which the defining feature of contemporary globalization is the spread of global production networks, which were notably absent in the past. Maswood demonstrates that the emergence of global production networks (GPNs) was not a result of economic and trade liberalization, but instead due to neo-protectionist developments in the 1980s that acted as a catalyst to transform Japan's nationally based production networks into the now ubiquitous GPNs. Through this case study of Japan, the author lays out a case for reconsidering the origins of globalization, and explores some of the consequences that are likely to flow from progressive evolutionary transition towards a global economy.

In today's globalised world economy, it is becoming increasingly pressing to shine a light on the interface of work and private life. In order to fully understand the issue we must take an inclusive view and not limit our understanding to Western perspectives. This contributed volume encompasses research and perspectives from the global south, including Sub-Saharan Africa, Asia and South America. In doing so, this collection fills a gap in existing literature to give a broader view of the topic. Divided by geographic territory into three sections, the book combines original research, case studies and interviews as well as comparative studies. Chapters cover a wide range of emerging issues including gender and work-life balance; the role of culture; men and household work and work and family balance, to name a few. Crucially, the book offers critical perspectives and understanding of work-life interface/balance/conflict as a collection of conceptual, theoretical, and empirical studies that draws on qualitative and mixed methodologies. Bringing a unique contribution to the field, this book is a useful resource for students, academics, managers and policy makers.

This book presents selected theoretical and empirical papers from the 23rd Eurasia Business and Economics Society (EBES) Conference, held in Madrid, Spain. Covering diverse areas of business and management in various geographic regions, it focuses on current topics, like entrepreneurship, the suitability of classical motivation theories, assessment of socio-economic efficiency, and workplace bullying. It also includes related studies that analyze management and marketing aspects such as progressive services from the service provider perspective, supply chain governance mechanisms, and social media and magazines.

This text features essays that address the topic of equivalence in measurement. Among the issues covered are: perceptions of organizational politics in the USA and the Middle East; the importance of measurement equivalence in transnational research; and Alpha, Beta and Gamma change.

This book brings together conceptual and empirical analyses of the causes and consequences of changing business-government relations in China since the 1990s, against the backdrop of the country's increased integration with the global political economy. More specifically, it provides an interdisciplinary account of how the dominant patterns of interactions between state actors, firms and business organizations have changed across regions and industries, and how the changing varieties of these patterns have interacted with the evolution of key market institutions in China. The contributors to this edited volume posit that business-government relations comprise a key linchpin that defines the Chinese political economy and calibrates the character of its constitutive institutional arrangements.

Organizational applications and managerial implications of new technology resources require a forum for the discussion of issues of best business practice and success. The Handbook of Research on Strategic Information Management in the Global Economy is a valuable source for the latest research on global resource management with a focus on the managerial and organizational facets. Featuring coverage on a range of topics and perspectives such as global enterprise systems, IT diffusion, and global data security, this publication is ideally designed for researchers, academics, and practitioners seeking current research on approaches to successful business technology use in all countries.

The changing dynamics in the European region and beyond, the unfolding political-economic challenges across the European Union, and the rising global power of emerging economic powers require knowledge, skills, and methodological platforms inducing strategies and operations in the new and ever-changing business landscape. Geo-Regional Competitiveness in Central and Eastern Europe, the Baltic Countries, and Russia seeks to address East Central Europe's (ECE), the Baltics', and Russia's increasingly important roles as emerging markets and competitive economic players in the European region. This premier reference work is designated for scholars, professionals, government agencies, think tanks, and other individuals, organizations, and institutions interested in gaining a deeper understanding of the geo-regional strategic business dynamics and landscape involving ECE, the Baltics, and Russia.

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.

The book provides a study of the investment environment for international enterprises in China and overseas investment by Chinese enterprises. Applying statistical methods and up-to-date data analysis, it examines every aspect of the investment environment in China. The author's ideas are further illustrated with 39 figures and diagrams. Its 18 chapters discuss topics ranging from history, the current situation and problems of foreign investment in China, to China's policies for attracting foreign investment, the top 500 global companies in China, urban competitive analysis and multinational corporations in Beijing. It also analyzes Chinese investment in foreign countries. It is a valuable investment guide, and is also a useful reference resource for academic research and teaching related to international business and the Chinese economy.

Women and Leadership around the World is the third volume in a new series of books (Women and Leadership: Research, Theory, and Practice) that will is now being published to inform leadership scholars and practitioners. The purpose of this volume is to explore areas of women's leadership in four regions around the world: the Middle East, Europe, North America, and Asia Pacific. Hence, we have included 14 chapters that cover a wide range of important topics relevant to women and leadership within specific contexts around the world. Our goal for this volume is to provide readers with explorations of women's experiences as leaders, including recent research studies, analysis and interpretation of statistics unpacking the status of women in various sectors and countries, stories of influential women leaders with national or local spheres of influence, and including recommendations for positive change to increase women's access to positions of authority. The volume contributors use various theories andconceptualizations to problematize, historicize, and analyze women's limited access to power, and their agency as leaders from the grassroots to the national scene, from education to non-profits and business organizations. Overall, the book contributes interpretations of the status of women in various countries, presenting the stories behind the numbers and statistics and uncovering not only challenges but also opportunities for resiliency and effectiveness as leaders. The authors offer recommendations for change that cross national boundaries, such as structural changes in organizations that would open the door for more women to access positions of authority and be effective as leaders. It is rare to find a book with such a diverse array of topics and countries, making this a timely contribution to the literature on women and leadership. The authors remind us to continue to expand the literature base on women and leadership, drawing from both qualitative and quantitative studies as well as conceptual explorations of women as leaders in different countries, regions, indigenous communities, and across different sectors. The more we know, the better informed will be our efforts to create appropriate leadership development activities and experiences for emerging women leaders and girls around the world. This book contributes significantly to that very effort.

This book provides the first comprehensive academic study of what China's trade with, and investment in, African countries mean for the socio-economic well-being of the continent. Based on the African Tree of Organic Growth Framework developed in the book, Jonker and Robinson outline the factors necessary in realizing Africa's Renaissance vision and the impact that the Chinese might have on this process. Using the metaphor of the Baobab tree, the authors analyze the historical, cultural and economic contexts within African countries, the channels available to produce development and growth, and the fruits or social and economic well-being created by this integrated process. The book takes readers on a journey of numerous African examples and case studies, describing and analyzing the challenges and complexities of countries in their desire to achieve organic, cultural, scientific and economic renewal, and the improvement of the well-being of their citizens. This book will be of great value to economists, people who wish to do business in Africa, China-watchers, those who are following the development and growth of Africa, and more.

Dozens of cases worldwide continue to challenge Microsoft Corporation's superdominance of the global digital network economy, focusing in particular on the multi-tying practices that leverage Microsoft's market power into adjacent markets and reinforce its dominance. This is the first book to analyze this international line of cases, detailing both grounds for legal action (including unfair competition, restriction of consumers' freedom of choice, abusive pricing) as well as Microsoft's defenses and administrative settlements. The author also demonstrates the serious economic repercussions of Microsoft's monopoly, such as accumulation of inefficiency and stifling of innovation in this crucial sector of twenty-first century economy and society.Through an in-depth analysis of the Korea Fair Trade Commission (KFTC) case - which led to a December 2005 decision, currently under appeal at the Seoul High Court, condemning three fundamental tying practices embedded in Microsoft's global business strategy - the author clearly establishes the precise nature of Microsoft's anticompetitive practices, complete with clear technical descriptions of the underlying applications and digital media systems. The discussion develops valuable guidelines on such core issues as the following: network effect, tipping effect, and lock-in effect; separability of Microsoft's tied and tying products; forced purchase by consumers of multiple tied products; Microsoft's reinforcement of market entry barriers; Microsoft's "normal business practice" defense; and cumulative damage to consumers' interests.The book's ultimate legal and economic assessment clarifies ways in which government competition authorities can select from globally available options on a case-by-case basis, enforce re-pricing measures, avoid belated remedies, and continuously monitor new types of anticompetitive conduct.In its analytic rigor, focus on important economic issues, and its unwavering commitment to fair competition, this book will be of immeasurable value to practitioners and policymakers at every level concerned with the digital network economy, now and in the years to come.

Policy makers and scholars consider private enterprise development as one of the most promising avenues of economic growth in Africa. To grow, enterprises must improve the efficiency and effectiveness of their operations, often through internationalisation. It is generally believed that internation- alisation enhances the technological and managerial capacities of firms and also helps them to leverage other types of resources not immediately available within their own countries. In recent years, there has been an upsurge of interest in exploring the extent to which African firms are integrated into global business networks, and the benefits, if any, derived from such integrations.The above informed the need for an empirical investigations in Ghana from 2002-2003, the results of which are presented in this book.