Chinese Local New Luxury Brands in a Digitally Empowered Era - Cultivation, Transformation and Upgrading (Hardcover, 1st ed. 2021)

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	May 2021
First published:	2021
Authors:	Hongbo Lai
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	153
Edition:	1st ed. 2021
ISBN-13:	978-981-16-2144-4
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Industry & industrial studies > Manufacturing industries > General
LSN:	981-16-2144-6
Barcode:	9789811621444

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