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Books > Business & Economics > Business & management > Business strategy
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Global Strategy and Management - Theory and Practice (Paperback)
Loot Price: R1,613
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Global Strategy and Management - Theory and Practice (Paperback)
Expected to ship within 12 - 17 working days
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This textbook addresses the most crucial strategic decisions and
management challenges facing managers of multinational enterprises
(MNEs) operating across different institutional settings and
complex cultural contexts. How can managers of MNEs address
pressures for local responsiveness and global integration? What are
cultural and institutional differences and how do they impact the
management of MNEs? How can managers create social capital across
the MNE in the face of such differences? How can managers ensure
knowledge transfer across the MNE? How can human resources be
managed in a world of differing standards? Taking a critical,
multi-level approach to international business, this textbook:
Explores the strategic choices available to managers of MNEs and
their consequences in an interactive way, providing an original,
and engaging approach to the subject for students seeking to
understand the issues faced by managers of MNEs Gives
state-of-the-art theoretical overviews of topics related to global
strategy and management, making this textbook a useful reference
for academics as well as students Offers thirteen original, rich,
case studies to illustrate each chapter's theory, highlighting the
key challenges and dilemmas faced by managers of MNEs Provides
clear exposition and critique of current literature to provide
students with a firm theoretical understanding of the subject. This
textbook provides a fresh and important contribution to the
management of MNEs and will be invaluable for both students at
masters level and their lecturers. It will also appeal to
practitioners facing the daily challenges of managing MNEs.
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