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Books > Business & Economics > Business & management > International business

Human Capital in the Indian IT / BPO Industry (Hardcover): V Pereira, A. Malik Human Capital in the Indian IT / BPO Industry (Hardcover)
V Pereira, A. Malik
R3,004 Discovery Miles 30 040 Ships in 10 - 15 working days

Human Capital in the Indian IT / BPO Industry analyses human capital management in the Indian information technology (IT) and business process outsourcing (BPO) industry, which has created a new paradigm for organising global talent engaged in designing and delivering IT and BPO services.

International Business (Paperback, European Edition): Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, Svetla... International Business (Paperback, European Edition)
Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, Svetla Marinova, Marin Marinov
R1,577 R1,441 Discovery Miles 14 410 Save R136 (9%) Ships in 10 - 15 working days

Essential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book 'International Business' 7 th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical approach and will be condensed into 15 chapters.

The Geneva Consensus - Making Trade Work for All (Paperback, New): Pascal Lamy The Geneva Consensus - Making Trade Work for All (Paperback, New)
Pascal Lamy
R673 Discovery Miles 6 730 Ships in 10 - 15 working days

As Director-General of the World Trade Organization, Pascal Lamy chaired the Doha Round of negotiations and witnessed a rapidly changing international trade environment. In his first book since leaving the WTO, Lamy reflects on his time there and outlines his views on the significance of open trade in generating global economic growth, reducing poverty and creating jobs around the world. He argues that trade can only act as a motor for growth if the correct mix of domestic and international economic and social policies is in place. This approach - the 'Geneva Consensus' - requires deeper cooperation and policy coherence between the international organizations active in setting international economic, social and political policies. The Geneva Consensus describes the ongoing efforts to put this into effect, calling for more effective global governance to tackle the challenges of globalization. It also examines relationships between trade and the key social, economic and political issues of our time.

When Cultures Collide - Leading Across Cultures - 4th edition (Paperback): Richard Lewis When Cultures Collide - Leading Across Cultures - 4th edition (Paperback)
Richard Lewis 1
R821 R528 Discovery Miles 5 280 Save R293 (36%) Ships in 10 - 15 working days

A major new edition of the classic work that revolutionised the way business is conducted across cultures and around the globe. It provides leaders and managers with practical strategies to embrace differences and successfully work across diverse business cultures. Capturing the rising influence and the seismic changes throughout many regions of the world, cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and communication. Thoroughly updated to include the latest political events and cultural changes, as well as covering nine new countries to complete Europe, broadening the scope of the book. Building on his LMR model, Lewis gives leaders and managers practical strategies to embrace differences and work successfully across increasingly diverse business cultures.

Managing Human Resources in Cross-Border Alliances (Paperback): Susan E. Jackson, Yadong Luo, Randall S. Schuler Managing Human Resources in Cross-Border Alliances (Paperback)
Susan E. Jackson, Yadong Luo, Randall S. Schuler
R1,158 Discovery Miles 11 580 Ships in 10 - 15 working days


As part of the new Routledge series on Global HRM, this new title considers the growing importance of cross-border alliances, in particular international joint ventures, mergers and acquisitions, which is currently a major business issue. Providing a detailed analysis of various aspects of alliances, including learning acquisition, the HR implications of mergers and the role of cooperation and trust in such alliances, this book fills a vital gap in current literature. Featuring case studies and other added value features, this is an essential text for students of HRM, international and strategic management, as well as for HR professionals.

Narrowing the Channel - The Politics of Regulatory Protection in International Trade (Hardcover): Robert Gulotty Narrowing the Channel - The Politics of Regulatory Protection in International Trade (Hardcover)
Robert Gulotty
R2,129 Discovery Miles 21 290 Ships in 10 - 15 working days

While large, multinational corporations have supported the removal of tariffs, behind the scenes these firms have fought for protection in the form of product regulations, including testing, labeling, and registration requirements. Unlike tariffs, these regulations can raise fixed costs, excluding smaller firms from the market and shifting profits toward global giants. Narrowing the Channel demonstrates that globalization and globalized firms can paradoxically hinder rather than foster economic cooperation as larger firms seek to protect their markets through often unnecessarily strict product regulations. To illustrate the problem of regulatory protectionism, Robert Gulotty offers an in-depth analysis of contemporary rulemaking in the United States and the European Union in the areas of health, safety, and environmental standards. He shows how large firms seek regulatory schemes that disproportionately disadvantage small firms. When multinationals are embedded in the local economy, governments too have an incentive to use these regulations to shift profits back home. Today, the key challenge to governing global trade is not how much trade occurs but who is allowed to participate, and this book shows that new rules will be needed to allow governments to widen the benefits of global commerce and avoid further inequality and market concentration.

Crisis and Restructuring in East Asia - The Case of the Korean Chaebol and the Automotive Industry (Hardcover, 2004 ed.): S.... Crisis and Restructuring in East Asia - The Case of the Korean Chaebol and the Automotive Industry (Hardcover, 2004 ed.)
S. Jeong
R2,629 Discovery Miles 26 290 Ships in 10 - 15 working days

This book criticizes the widespread view that the 1997 Asian crisis was due to 'crony capitalism' and puts the blame instead on misguided liberalization. It analyzes the case of Korea's business conglomerates, the chaebol, with particular attention to the car industry, to show how liberalization contributed to the crisis even at the level of the firm. It shows how those firms that had developed innovative capabilities survived the crisis much better than those that had merely expanded into markets opened up by liberalization. MARKET 1: Lecturers, Researchers, Libraries, etc. in Universities and Business and Management Schools, especially in International Business and Asian Management; Practitioners interested in doing business with East Asia MARKET 2: Supplementary reading on postgraduate courses in International Business and East Asia Studies

Third World Multinationals - Engine of Competitiveness or New Form of Dependency? (Hardcover, 2003 ed.): F. Beausang Third World Multinationals - Engine of Competitiveness or New Form of Dependency? (Hardcover, 2003 ed.)
F. Beausang
R2,617 Discovery Miles 26 170 Ships in 10 - 15 working days

This book evaluates the contribution of third world multinational enterprises to the competitiveness of their home and host countries in the context of Brazilian and Chilean MNE's. Third world MNE's can be important agents of growth, a fact that until now has been largely ignored in the literature. This book fills the gap in the literature by looking at third world MNE's ability to innovate and examining the potential for their innovations to be diffused to other home country firms and thereby improve their home country's competitiveness.

Introducing Management in a Global Context (Paperback): Robert MacIntosh, Kevin O'Gorman Introducing Management in a Global Context (Paperback)
Robert MacIntosh, Kevin O'Gorman
R930 R779 Discovery Miles 7 790 Save R151 (16%) Ships in 4 - 8 working days

Managing a global business introduces particular challenges; managers must decide whether to standardize and centralize or to devolve key decisions to local markets, how to handle performance management, talent management and a range of other concerns. In this core text a range of leading experts present an introduction to management in a global context. Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making. To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Understanding the content and context of this book will help shape you as a globally oriented manager. Includes: * In text exercises and end of chapter review questions with 'solutions'; * PowerPoint slide sets for each chapter, suitable for 2 hours teaching; * Exemplar papers for each topic area to encourage further reading and research * "Who to Read" summaries at the end of each chapter identifying leading thinkers in the field; * MCQs which could be used for class test or self-assessment purposes to enhance student learning. Kevin O'Gorman was formerly Professor of Management and Business History and Head of Business Management in the School of Languages and Management in Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca and Rome as a philosopher, theologian and historian. His research interests have a dual focus: Origins, history and cultural practices of hospitality, and philosophical, ethical and cultural underpinnings of contemporary management practices. Using a wide range of methodological approaches he has published over 80 journal articles, books, chapters, and conference papers in business and management studies. Robert MacIntosh is Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University. He trained as an engineer and has worked at the Universities of Glasgow and Strathclyde. His research on the ways in which top teams develop strategy and on organizational change has been published in a wide range of outlets. He has a long-standing interest in research methods for business and management studies and has published on the relevance of management research using methods that include ethnography and action research. He has consulted extensively with public and private sector organizations and sits on the board of the charity Turning Point Scotland.

Soar - How the Best Airline Brands Delight Customers and Inspire Employees (Hardcover): Shashank Nigam Soar - How the Best Airline Brands Delight Customers and Inspire Employees (Hardcover)
Shashank Nigam
R579 R461 Discovery Miles 4 610 Save R118 (20%) Ships in 7 - 11 working days

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.

The Multinational Enterprise, EU Enlargement and Central Europe - The Effects of Regulatory Convergence (Hardcover): Y. Akbar The Multinational Enterprise, EU Enlargement and Central Europe - The Effects of Regulatory Convergence (Hardcover)
Y. Akbar
R2,228 Discovery Miles 22 280 Ships in 10 - 15 working days

As the role of the multinational enterprise (MNE) in the economic development of countries grows, a focus on how MNEs influence the process of regulatory and legislative structures has developed among scholars of international political economy. Yusaf H. Akbar draws a conceptual link between the market strategies of MNEs and the convergence of regulatory systems internationally. Focusing on empirical evidence from Central Europe and industry-specific case studies, Akbar uses the example of the successful implementation of EU laws in Hungary as it bids to join the EU to demonstrate the profound impact of MNE strategies.

China's Virtual Monopoly of Rare Earth Elements - Economic, Technological and Strategic Implications (Hardcover): Roland... China's Virtual Monopoly of Rare Earth Elements - Economic, Technological and Strategic Implications (Hardcover)
Roland Howanietz
R3,080 Discovery Miles 30 800 Ships in 10 - 15 working days

Rare Earth Elements are a group of 17 metals which have a central role in modern industry, increasingly used in the fields of green technologies, high technological consumer goods, industrial and medical appliances and modern weapons systems. Although deposits of Rare Earths are globally dispersed, over 90% of global demand has been provided by Chinese mines since the late 1990s, leading to a situation where China has a virtual monopoly. This book surveys the Rare Earths mining industry, discusses the extent to which Rare Earths really are scarce elsewhere in the world and assesses the economics of production, considering arguments for the rationing of supply, for higher pricing and for a total export embargo. This actually occurred in 2010, demonstrating the vulnerability of the rest of the world to China's control of these increasingly vital resources.

Cultural Influences on IT Use - A UK - Japanese Comparison (Hardcover, 2003 ed.): N. Kambayashi Cultural Influences on IT Use - A UK - Japanese Comparison (Hardcover, 2003 ed.)
N. Kambayashi
R2,942 Discovery Miles 29 420 Ships in 10 - 15 working days

This book highlights the role that national culture plays in shaping the emergent relationship between IT and organizations. It also shows the mechanisms through which national culture influences IT use. Although a number of studies have investigated relationships between IT and organizations, relatively few studies have conducted international comparisons on the theme, and even fewer have focussed on national culture in their analytical framework.

The Future of Mobile Communications - Awaiting the Third Generation (Hardcover, 2002 ed.): P. Curwen The Future of Mobile Communications - Awaiting the Third Generation (Hardcover, 2002 ed.)
P. Curwen
R2,947 Discovery Miles 29 470 Ships in 10 - 15 working days

Mobile communications are about to enter the third stage in their development, widely known as 3G. This will bring always-on Internet access to mobile devices. This book investigates the history of mobile communications and explores the technological background to 3G in a user-friendly manner. It examines the licensing process throughout the world, and draws conclusions about the prospects for 3G through a comprehensive analysis of the issues that have been raised so far.

The Management Transformation of Huawei - From Humble Beginnings to Global Leadership (Hardcover): Xiaobo Wu, Johann Peter... The Management Transformation of Huawei - From Humble Beginnings to Global Leadership (Hardcover)
Xiaobo Wu, Johann Peter Murmann, Can Huang, Bin Guo
R3,228 Discovery Miles 32 280 Ships in 7 - 11 working days

Huawei has become China's most prominent multinational company and a leader in the ICT sector. Given unprecedented access to the company, the authors of this book examine the management transformation of Huawei from its inception in 1987 until 2019, observing in detail not only the creation of its organizational routines but also the breaking of routines across most major functional areas: Management, Product Development, HR, Supply Chain, Finance, R&D, Intellectual Property, and International Business. 'Dynamic capabilities' are central to theories of competitive advantage and this book highlights Huawei as an ideal case study for the successful implementation of change routines and change-supporting values. The chapters cover all the major change initiatives the firm has undertaken since 1996 to import best practices from the West, with the help of consultants. The insights presented in the book will be particularly interesting for academics in the field of strategy, management, and business history.

Diversity Competence - Cultures Don't Meet, People Do (Paperback): Edwin Hoffman, Arjan Verdooren Diversity Competence - Cultures Don't Meet, People Do (Paperback)
Edwin Hoffman, Arjan Verdooren
R979 R899 Discovery Miles 8 990 Save R80 (8%) Ships in 10 - 15 working days

In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient. In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges and skills are relevant in a 'superdiverse' world. They demonstrate how the TOPOI model offers an inclusive, communicative approach to analyzing and addressing potential miscommunication. - Addresses controversial topics frankly and clearly without being simplistic. - Discusses theory from several different fields. - Case studies provide practical examples and guidelines. - Companion website with extra case studies and study assignments. The target audience for Diversity Competence includes students, educators and professionals in the fields of communication and media, business, management and leadership, governance and international relations and cooperation.

Global Games - Production, Circulation and Policy in the Networked Era (Paperback): Aphra Kerr Global Games - Production, Circulation and Policy in the Networked Era (Paperback)
Aphra Kerr
R947 Discovery Miles 9 470 Ships in 10 - 15 working days

In the last decade our mobile phones have been infiltrated by angry birds, our computers by leagues of legends and our social networks by pleas for help down on the farm. As digital games have become networked, mobile and casual they have become a pervasive cultural form. Based on original empirical work, including interviews with workers, virtual ethnographies in online games and analysis of industry related documents, Global Games provides a political, economic and sociological analysis of the growth and restructuring of the digital games industry over the past decade. Situating the games industry as both cultural and creative and examining the relative growth of console, PC, online and mobile, Aphra Kerr analyses the core production logics in the industry, and the expansion of circulation processes as game services have developed. In an industry dominated by North American and Japanese companies, Kerr explores the recent success of companies from China and Europe, and the emergent spatial politics as countries, cities, companies and communities compete to reshape digital games in the networked age.

International Marketing (Paperback, 2nd Revised edition): Daniel W Baack, Barbara Czarnecka, Donald E. Baack International Marketing (Paperback, 2nd Revised edition)
Daniel W Baack, Barbara Czarnecka, Donald E. Baack
R1,325 Discovery Miles 13 250 Ships in 10 - 15 working days

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

International Business (Paperback): Radha Jethu-Ramsoedh, Maud Hendrickx International Business (Paperback)
Radha Jethu-Ramsoedh, Maud Hendrickx
R1,444 R1,330 Discovery Miles 13 300 Save R114 (8%) Ships in 10 - 15 working days

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.

Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.

The 22 Immutable Laws of Branding - How to Build a Product or Service into a World-Class Brand (Paperback): Al Ries, Laura Ries The 22 Immutable Laws of Branding - How to Build a Product or Service into a World-Class Brand (Paperback)
Al Ries, Laura Ries
R344 R284 Discovery Miles 2 840 Save R60 (17%) Ships in 10 - 15 working days

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand -- and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

New Mega Trends - Implications for our Future Lives (Hardcover): S. Singh New Mega Trends - Implications for our Future Lives (Hardcover)
S. Singh 1
R912 R834 Discovery Miles 8 340 Save R78 (9%) Ships in 10 - 15 working days

New Mega Trends predicts the ten trends that will make the greatest impact to business - and our lives - in the future and offers practical advice on how to profit from them
Based upon extensive research by one of the world's largest market research companies and tested with some of the largest Fortune 100 companies, New Mega Trends identifies the ten most important global trends that will redefine our world by 2020:
E-mobility
Urbanization
Health, wellness and well-being
Social trends
New battlefields
Virtual connected world
Innovating to zero
Value for money business models
Smart is the new Green
From planes to trains
Looking at each of these trends in depth, Singh not only identifies and evaluates the emerging trends, but also translates these into opportunities for everyday business and personal life.
New Mega Trends offers a vivid picture of how our working and personal lives will be changed in the years to come, and with an understanding of immediate opportunities and threats to everyday business and personal life.

Commercial Law (Hardcover): Yvonne McLaren, Josephine Bisacre Commercial Law (Hardcover)
Yvonne McLaren, Josephine Bisacre
R2,287 R2,061 Discovery Miles 20 610 Save R226 (10%) Ships in 10 - 15 working days

The law is one of the elements of the external business environment that every business has to work within. Those who run businesses may not like the law, but they need to know what it is in order to comply with it, otherwise there can be undesirable consequences, such as fines for breaches of criminal law and damages claims where harm results to the public. Commercial Law in a Global Context is a clear and insightful text which puts Scottish law in a global context. It explains the relevance of Scots law to those whose main specialism is not law, and gives practical advice and straightforward, jargon-free explanations of concepts, as well as how to study and write about commercial law. This text explores the place of Scots law in the families of legal systems, and includes two chapters that focus on the legal systems of the United Arab Emirates and Malaysia, which are examples of the two main legal traditions: civil law and common law. A sound knowledge of commercial (or business) law is very important, as companies may face potential liabilities under criminal law and civil law if they are do not pay attention to their company's legal position. This essential text covers the most important aspects of the subject, and focuses on the practical aspects of the subject rather than theoretical concepts. To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Visit www.goodfellowpublishers.com/commlaw for details. The Global Management Series is a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible 'pick and mix' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. Series Editors: Robert MacIntosh, Professor of Strategy and Kevin O'Gorman, Professor of Management, both at Heriot-Watt University, UK About the Editors: Josephine Bisacre is an Associate Professor of Business Law at Heriot-Watt University and is the Director of Undergraduate Studies in the School of Management & Languages at Heriot-Watt University, UK. Yvonne McLaren is an Associate Professor, a third year co-ordinator and course leader in the Law of International Human Resource Management, Commercial Law, and Marketing and Consumer Law within the School of management and Languages at Heriot- Watt University, UK.

Research Methods for Accounting and Finance (Hardcover): Audrey Paterson, David Leung Research Methods for Accounting and Finance (Hardcover)
Audrey Paterson, David Leung
R2,733 R2,152 Discovery Miles 21 520 Save R581 (21%) Ships in 10 - 15 working days

Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies the research process by providing the novice researcher with a must-have guide through all of the stages of the research process, from identifying a research topic to the finished project. Jargon-free and written in a user-friendly style, it utilises a variety of methods to carefully link the subject matter and topics. Packed with appropriate examples and reflective exercises to support skills and knowledge development, each chapter includes a useful reference list and suggested further readings. It offers a comprehensive overview of key research methods and the choices available when undertaking research in accounting and finances. It includes: * an exploration of the nature and scope of research within the disciplines of accounting and finance; * how to identify a suitable research project and the importance of understanding and contextualising your research ideas via a thorough literature review; * which type of research most suitable to undertake and the researcher's choice of data collection method; * an analysis of qualitative and quantitative research methods - and which is more appropriate for your study; * Ethical issues and research codes of practice and advice on the writing process. To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Visit www.goodfellowpublishers/rmforacc for details. The Global Management Series is a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible 'pick and mix' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. Series Editors: Robert MacIntosh, Professor of Strategy and Kevin O'Gorman, Professor of Management, both at Heriot-Watt University, UK About the Editors: Audrey Paterson is an Associate Professor in Accounting and manager of the PhD programme within the Department of Accounting, Economics & Finance at Heriot-Watt University, UK. David Leung is an Associate Professor in Accounting at Coventry University, UK. William (Bill) Jackson is Head of the Department of Accounting, Economics and Finance at Heriot-Watt University, UK. Robert MacIntosh is Professor of Strategy and Head of School at Heriot-Watt University, UK. Kevin O'Gorman is Professor of Management and Business History in Heriot-Watt University, UK.

The Wall Behind China's Open Door - Sustainable Management and Long Term Strategies in China (Paperback): Jeanne Boden The Wall Behind China's Open Door - Sustainable Management and Long Term Strategies in China (Paperback)
Jeanne Boden
R1,104 R982 Discovery Miles 9 820 Save R122 (11%) Ships in 10 - 15 working days

The Wall Behind China's Open Door has proved to be an excellent guide for anyone working with China, highlighting China's economic, legal, political, social and cultural contexts. This second, improved and updated edition again provides in-depth insight in how to successfully do business with China. The book has become a well-known benchmark for business people dealing with China.

Chocolate Fortunes - The Battle for the Hearts, Minds, and Wallets of China's Consumers (Paperback, Special Ed.): Lawrence... Chocolate Fortunes - The Battle for the Hearts, Minds, and Wallets of China's Consumers (Paperback, Special Ed.)
Lawrence L. Allen
R405 R370 Discovery Miles 3 700 Save R35 (9%) Ships in 10 - 15 working days

As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. Amidst this demand, five icons of Western business slugged it out in a battle royal to see which would become the Emperor of Chocolate in China. Author Lawrence Allen offers an inside look at this battle for China's chocolate addiction, including the savvy, circumstance, flexibility, and perseverance that led the companies involved to varying degrees of success and failure. More broadly, Chocolate Fortunes examines the unique opportunities and challenges inherent in the Chinese business universe--for chocolatiers as well as other businesses waiting for their opportunity to enter the fertile Chinese market. The book devotes individual chapters to each of the five global titans of chocolate--Hershey, Nestle, Cadbury, Mars, and Ferrero--and the trials they faced as they attempted to dominate their market in an enigmatic and still-developing economy. You'll discover what it took for these companies to build a Chinese chocolate business from scratch with virtually no precedent, and you'll gain insight into their process of navigating a boundless (and ever-shifting) sea of local, provincial, and national laws and regulations before conducting even the most pedestrian business activities. Probing not only the economic, political, and cultural conditions that have given rise to a seemingly insatiable new market, this detailed guide delves into the mystique of chocolate itself and how it captivates not just the Chinese, but people all over the world.

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