Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

The Development of International Business offers an extensive understanding of contemporary international business through detailed, engaging discussion of the development of the multinational enterprise (MNE) over the past half-century. By providing an analytically informed basis for understanding MNEs, two parallel strands of analysis in International Business (IB) are reviewed: the `theoretical' and the `practical'. Firstly, Robert Pearce identifies how the practical restructuring of the MNE as an organisational form has responded to changes in the wider global economy and how this evolution has interacted with the enrichment of theory on the topic. Secondly, by tracing the persisting dynamics of the MNE's structure and strategic positioning, he demonstrates the use of these systems and how they can help to understand and organise the future evolution of not only MNEs but of international business as a whole. Highly accessible with an informed overview of the entire IB subject area, The Development of International Business is an essential text for students and academics of business, management, economics and development. More generally, business leaders, economists and politicians will value the exceptional insight into the progression of international business and its future.

Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success in Asia is an authoritative reference source for the latest collection of research perspectives on the development and optimization of various business sectors across the Asian region and examines their role in the globalized economy. Highlighting pertinent topics across an interdisciplinary scale, such as e-commerce, small and medium enterprises, and tourism management, this book is ideally designed for academics, professionals, graduate students, policy makers, and practitioners interested in emerging business and management practices in Asia.

This important and original book critically evaluates case study practices and calls for a more pluralistic future for case research in international business (IB) and international management (IM). IB and IM researchers typically rely on a case study approach that could be characterized as 'qualitative positivism'. The editors and contributors look beyond this disciplinary convention and encourage pluralism in IB and IM case research. Their key argument is that increased awareness of the prevailing disciplinary convention and its limitations increases the potential for theoretical insight and methodological versatility in case research. The contributions provide critical, novel and innovative perspectives on the case study. The book offers inspiration to case authors, and is an authoritative methodological reference for reviewers of case research. Contributors include: P. Ahonen, P. Almond, P.H. Andersen, S. Blazejewski, M.Y. Brannen, T. Buck, E. Clark, T. Colling, P. d Iribarne, T. Edwards, J. Erland Lervik, M. Fletcher, L. Hurmerinta, R.J. Jensen, M. Johanson, H. Kragh, A.J. Mills, J.H. Mills, R. Mir, F. Moore, R. Morais, M. Nojonen, N. Nummela, R. Piekkari, E. Plakoyiannaki, A. Saka-Helmhout, A. Salmi, A. Soulsby, G. Szulanski, H. Tan, J. Tienari, E. Vaara, C. Welch, A. Wright

Bangladesh is a land of great natural beauty, with a rich culture. Its tourism industry is one of its greatest motivators for social and economic development - but it does not always climb to the heights of success that one might expect. This book is one of the first to explore tourism in Bangladesh in scholarly detail, examining driving factors behind the growth of the industry, as well as challenges it needs to overcome. It provides recommendations for policy makers, as well as a rich tapestry of scholarly work for researchers interested in Bangladesh, tourism management, and the study of developing economies.

The Handbook of Measures for International Entrepreneurship Research is a user-friendly collection of multi-item measures developed and used in the research of international entrepreneurship and important areas related to it: international business, entrepreneurship, marketing, strategy, and innovation. Editors Nicole Coviello and Helena Yli-Renko carefully compiled 212 scales from over 820 possible measures using rigorous selection criteria. The scales fall into eight distinct categories: Individual-level influences Firm and team-level influences External environmental influences Relationships, networks, and social capital Organizational learning Capabilities Orientation and strategy Performance and innovation outcomes For each scale, the book includes the following information to enable ease of use: summary, construct definition, description, source, development or adaptation procedures, sample, validity, scores, references, and scale items. This standout Handbook not only builds a compelling case for a more rigorous approach to research methods in international entrepreneurship research, but also explores the best practices in development, adaptation, use, and reporting of multi-item measures. Academic researchers in international entrepreneurship, international business, entrepreneurship, marketing, strategy, and/or innovation will find this reference tool a welcome addition to their survey research practices. Policy-makers conducting research in these areas will also appreciate this book.

This book, the first of two volumes, uses a framework of philosophical anthropology, and the concepts of humanistic leadership and humanistic management, to explore the value of work in the hospitality and tourism industry. It presents robust theoretical and practical implications for professionalism and excellence at work. This volume addresses the hospitality professional, beginning with an exploration of the foundational literature, before moving on to discuss topics like the concept of human dignity at work, how one can find meaning within the hospitality industry, spirituality at work, philosophy in the world of work, and personal development. These volumes will be of use to academics and practitioners in the fields of hospitality and tourism management, humanistic and transformational leadership, corporate social responsibility, human resource management, customer service, and workplace spirituality.

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in. Pearson, the world's learning company.

This book makes a rare - but often advocated - contribution to research in entrepreneurship and international business by providing a richly contextualised longitudinal case study of the growth and internationalisation of a cluster of small firms over more than 20 years. Sara McGaughey presents a vivid, ethnographically-inspired narrative using creative forms of writing - including diary extracts, dramas, personal narratives and a cartoon - that draws the reader into the world experienced by the entrepreneurs, and conveys the unfolding context of the research process itself. The author interprets key events and activities such as export market choice, institutional entrepreneurship and portfolio activities in international new venturing through the lens of legitimacy and legitimation processes. The rich empirical and methodological contextualisation invites all readers to reinterpret these events and activities using their own diverse perspectives. This unique book will strongly appeal to practitioners and scholars of international entrepreneurship, international business, business history and organisation studies, as well as those interested in research methods used in these fields.

Global Women Leaders transports the reader into the fascinating lives of trailblazers in four very different countries. All were change-makers in their professions, and all of them confronted the challenges women everywhere will recognize as their own. How they succeeded, despite roadblocks, is both inspiring and instructive. Each gives us sound advice on a range of familiar hurdles from those associated with work and family to lack of confidence and sexism. If you want to know how to achieve authentic leadership, this is the book for you.' - Melanne Verveer, Georgetown University, US Global Women Leaders showcases narratives of women in business, nonprofit organizations and the public sector who have achieved leadership positions despite cultural obstacles and gender bias. Featuring leaders from India, Japan, Jordan and the United Kingdom, the book examines how these women have overcome challenges and served as role models in their professions. Regina Wentzel Wolfe and Patricia H. Werhane present stories of these women leaders within their unique cultural contexts. Standout features include models of feminist leadership behaviors and interrogations of the dominant paradigm of male leadership. Challenges for women in the workplace, systems thinking and various female leadership styles are also explored. The successes of the leaders featured in this book will be of interest to those in public, private and nonprofit sector organizations as well as academics and students teaching and studying feminist leadership, MBA students and entrepreneurs.

A Chinese banquet is a combination of small and diverse flavours that make up the overall impression of the meal. China for SMEs brings together many small bites of fascinating advice and insights to build a larger banquet of China business experience, in areas including:As China grows in importance to companies around the world, it is vital for companies to understand the Chinese business culture. Beijing and Shanghai are a long way from Boston and Sheffield! In China for SMEs, regional expert Daryl Guppy outlines the crucial ingredients for success, culled from more than 20 years of experience in China business, official meetings and government advisory. This book is an essential read for anyone serious about successful business in modern China.

A Chinese banquet is a combination of small and diverse flavours that make up the overall impression of the meal. China for SMEs brings together many small bites of fascinating advice and insights to build a larger banquet of China business experience, in areas including:As China grows in importance to companies around the world, it is vital for companies to understand the Chinese business culture. Beijing and Shanghai are a long way from Boston and Sheffield! In China for SMEs, regional expert Daryl Guppy outlines the crucial ingredients for success, culled from more than 20 years of experience in China business, official meetings and government advisory. This book is an essential read for anyone serious about successful business in modern China.

In the past, practical applications motivated the development of mathematical theories, which then became the subject of study in pure mathematics where abstract concepts are studied for their own sake. The activity of applied mathematics is thus intimately connected with research in pure mathematics, which is also referred to as theoretical mathematics. Theoretical and Applied Mathematics in International Business is an essential research publication that explores the importance and implications of applied and theoretical mathematics within international business, including areas such as finance, general management, sales and marketing, and supply chain management. Highlighting topics such as data mining, global economics, and general management, this publication is ideal for scholars, specialists, managers, corporate professionals, researchers, and academicians.

The international business literature often struggles to depict a universal experience of internationalisation from the perspective of large countries. This book seeks to enrich the literature by providing a nuanced overview of the little-known Australian experience, being an atypical case of a small- to medium-sized economy which liberalised rapidly from the 1980s outside any trading bloc. Six data-rich survey chapters explore Australia's mixed success in founding its own multinationals. The experience of Australian firms is set in historical and comparative perspective, including interactions with inward and specifically American FDI. Five industry studies next consider why firms in retail, wine and professional services were more successful than in financial services and shipping. Nine detailed case studies of firms then identify the elements of administrative heritage, strategy and learning that have been the key to success or failure. The book concludes by outlining what can be learned from Australia's example and presenting implications for future research. The Internationalisation Strategies of Small-Country Firms will appeal to scholars, researchers and postgraduate students in international business and international economics.

Written by two leading scholars with 60 years of collective experience in the area, this insightful and updated second edition provides a clear and concise introduction to the fundamental components of international trade law, presenting the basic structure and principles of this complex area of law, alongside elucidation of specific GATT and WTO legal rules and institutions. Key features include: a nuanced yet highly readable summary of the area placement of trade law into historical, political and economic contexts, including new analysis of populist critiques references to the most recent cases, decisions, treaty negotiation developments and economic and legal scholarship analysis of new areas including digital trade, migration and security exceptions to alert students to developments in international trade law links and connections between different areas of trade law to provide students with an integrated overview of the topic. Interdisciplinary in nature, this second edition will be an indispensable guide for students in law, economics, political science and international relations. Comprehensive and accessible, it will be essential reading for non-specialist scholars and policy advisors seeking to further their understanding of international trade law. 'This Advanced Introduction provides an excellent succinct yet accurate summary of the international trade rules applicable, inter alia, to trade in goods, services, intellectual property, and investment. It also explores international standards, social issues such as development, environment, labour, human rights, and it addresses the institutional framework and the future of the world trading system. As an experienced practitioner in this field, I highly recommend this book to government officials, business people, and students who will all get a clear interdisciplinary tour d'horizon in the field of international trade.' - Gabrielle Marceau, University of Geneva, Switzerland and Senior Counsellor at the WTO