We live in a global economy in which over one quarter of the
world's recorded output is exported, where a change in business
practice in Beijing can have a direct impact on a workforce in
Birmingham, and where support to a customer in Detroit can be
provided from Delhi. This book provides a clear and concise
introduction to this most interdisciplinary of subjects, explaining
in straightforward language the economic and financial
underpinnings of international business, and the more subtle
organisational and cultural issues increasingly crucial to business
success. The managerial challenges which face organisations of all
types and sizes, no matter where they are located, are reviewed and
explored.
General
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