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Essentials of Global Marketing (Paperback, 2nd Revised edition) Loot Price: R2,038
Discovery Miles 20 380
Repayment Terms: R191 pm x 12*
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Essentials of Global Marketing (Paperback, 2nd Revised edition): Svend Hollensen

Essentials of Global Marketing (Paperback, 2nd Revised edition)

Svend Hollensen

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Loot Price R2,038 Discovery Miles 20 380 | Repayment Terms: R191 pm x 12*

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Release date: July 2012
First published: 2012
Authors: Svend Hollensen
Dimensions: 263 x 196 x 22mm (L x W x T)
Format: Paperback
Pages: 560
Edition: 2nd Revised edition
ISBN-13: 978-0-273-75654-5
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-273-75654-0
Barcode: 9780273756545

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