Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > International business

Buy Now

Essentials of Global Marketing (Paperback, 2nd Revised edition) Loot Price: R2,244
Discovery Miles 22 440
Repayment Terms: R210 pm x 12*
Add to cart
Essentials of Global Marketing (Paperback, 2nd Revised edition): Svend Hollensen

Essentials of Global Marketing (Paperback, 2nd Revised edition)

Svend Hollensen

 (sign in to rate)
Loot Price R2,244 Discovery Miles 22 440 | Repayment Terms: R210 pm x 12*

Bookmark and Share

Expected to ship within 9 - 15 working days

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Release date: July 2012
First published: 2012
Authors: Svend Hollensen
Dimensions: 263 x 196 x 22mm (L x W x T)
Format: Paperback
Pages: 560
Edition: 2nd Revised edition
ISBN-13: 978-0-273-75654-5
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-273-75654-0
Barcode: 9780273756545

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners