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Books > Business & Economics > Business & management > International business

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Essentials of Global Marketing (Paperback, 2nd Revised edition) Loot Price: R2,239

Discovery Miles 22 390

Repayment Terms: R210 pm x 12*

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Essentials of Global Marketing (Paperback, 2nd Revised edition): Svend Hollensen

Essentials of Global Marketing (Paperback, 2nd Revised edition)

Svend Hollensen

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Loot Price R2,239 Discovery Miles 22 390 | Repayment Terms: R210 pm x 12*

Expected to ship within 12 - 17 working days

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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

General

Imprint:	Financial Times Prentice Hall
Country of origin:	United Kingdom
Release date:	July 2012
First published:	2012
Authors:	Svend Hollensen
Dimensions:	263 x 196 x 22mm (L x W x T)
Format:	Paperback
Pages:	560
Edition:	2nd Revised edition
ISBN-13:	978-0-273-75654-5
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-273-75654-0
Barcode:	9780273756545