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International Business - Themes and Issues in the Modern Global Economy (Paperback, 2nd edition) Loot Price: R2,407
Discovery Miles 24 070
International Business - Themes and Issues in the Modern Global Economy (Paperback, 2nd edition): Debra Johnson, Colin Turner

International Business - Themes and Issues in the Modern Global Economy (Paperback, 2nd edition)

Debra Johnson, Colin Turner

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Loot Price R2,407 Discovery Miles 24 070 | Repayment Terms: R226 pm x 12*

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This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures environmental drivers: how international strategy is shaped and the emergence of internationalized businesses resource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2010
First published: 2009
Authors: Debra Johnson • Colin Turner
Dimensions: 246 x 189 x 23mm (L x W x T)
Format: Paperback
Pages: 528
Edition: 2nd edition
ISBN-13: 978-0-415-43764-6
Categories: Books > Business & Economics > Business & management > International business
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LSN: 0-415-43764-4
Barcode: 9780415437646

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