This new edition of International Business examines the impact of
globalization on key aspects of the business environment. It offers
a comprehensive overview of this phenomenon that is altering
corporate strategy fundamentally, critiquing the complexities of
globalization and its impact on international business.
International Business offers a holistic examination of the
processes that influence the evolution of strategy in the modern
global economy. It is divided into three sections: impact of
globalization: how globalization has driven the processes of
regional integration and the emergence of transnational governance
structures environmental drivers: how international strategy is
shaped and the emergence of internationalized businesses resource
issues: how resources can determine success in the global economy
or impede firm evolution. Featuring a wealth of new case studies,
updated pedagogy and a fresh new design, this new textbook will
prove essential reading for all those studying international
business. A companion website provides additional material for
lecturers and students alike:
www.routledge.com/textbooks/9780415437646.
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