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Intellectual Property and Assessing its Financial Value (Hardcover)
Loot Price: R1,542
Discovery Miles 15 420
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Intellectual Property and Assessing its Financial Value (Hardcover)
Series: Chandos Information Professional Series
Expected to ship within 12 - 19 working days
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This book covers the different aspects, such as patents, trademarks
and copyright of Intellectual Property (IP) from a more practical
business perspective. Intellectual Property and Assessing its
Financial Value describes the differences between regions, mainly
the differences between the US and EU. In addition, several tools
are presented for assessing the value of new IP, which is of
importance before engaging on a new project that could result in
new IP or for licensing purposes. The first chapter introduces the
different types of IP and illustrating the business importance of
capturing and safeguarding IP, the second chapter discusses patents
and other forms of IP with subsequent chapters exploring copyright
and trademarks in more detail, and a concluding chapter on the
future of systems that can assess new IP value.
Introduces IP and various features from a business
perspectiveIncludes tools to assess the value of new IP Provides a
comprehensive and practical insight into IPExplores other forms of
IP including designs, models, breeders rights, and domain
namesOffers an applied approach to IP and systems to evaluate the
value of new IP"
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