0
Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management

Buy Now

Proactive Marketing for the New and Experienced Library Director - Going Beyond the Gate Count (Paperback) Loot Price: R1,573
Discovery Miles 15 730
Proactive Marketing for the New and Experienced Library Director - Going Beyond the Gate Count (Paperback): Melissa U D...

Proactive Marketing for the New and Experienced Library Director - Going Beyond the Gate Count (Paperback)

Melissa U D Goldsmith, Anthony J. Fonseca

Series: Chandos Information Professional Series

 (sign in to rate)
Loot Price R1,573 Discovery Miles 15 730 | Repayment Terms: R147 pm x 12*

Bookmark and Share

Expected to ship within 12 - 19 working days

Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing.
Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problemsProvides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic librariesProvides practical examples from actual experiences that can be adapted by readers"

General

Imprint: Chandos Publishing (Oxford) Ltd
Country of origin: United Kingdom
Series: Chandos Information Professional Series
Release date: August 2014
Authors: Melissa U D Goldsmith • Anthony J. Fonseca
Dimensions: 234 x 156 x 16mm (L x W x T)
Format: Paperback
Pages: 220
ISBN-13: 978-1-84334-787-3
Categories: Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 1-84334-787-3
Barcode: 9781843347873

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Shaping Knowledge - Complex…
Jamie O'Brien Paperback R1,603 R1,354 Discovery Miles 13 540
After the Book - Information Services…
George Stachokas Paperback R1,544 Discovery Miles 15 440
Libraries and Public Perception - A…
Anna Galluzzi Paperback R1,589 R1,340 Discovery Miles 13 400
Six Key Communication Skills for Records…
Kenneth Neal Paperback R1,540 Discovery Miles 15 400
Digital Asset Ecosystems - Rethinking…
Tobias Blanke Paperback R1,541 Discovery Miles 15 410
From Knowledge Abstraction to Management…
Aparajita Suman Paperback R1,556 Discovery Miles 15 560
Library Scholarly Communication Programs…
Isaac Gilman Paperback R1,562 Discovery Miles 15 620
Managing Burnout in the Workplace - A…
Nancy McCormack, Catherine Cotter Paperback R1,551 Discovery Miles 15 510
The Machiavellian Librarian - Winning…
Melissa K. Aho, Erika Bennet Paperback R1,565 Discovery Miles 15 650
The Librarian's Guide to Academic…
Steven Ovadia Paperback R1,549 Discovery Miles 15 490
Chinese Librarianship in the Digital Era
Conghui Fang Paperback R1,353 Discovery Miles 13 530
Excellence in the Stacks - Strategies…
Jacob Hill, Susan Swords Steffen Paperback R1,548 Discovery Miles 15 480

See more

Partners