Business, Society and Politics - Multinationals in Emerging Markets (Hardcover, New)

This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	International Business and Management
Release date:	December 2012
First published:	2012
Editors:	Amjad Hadjikhani • Ulf Elg • Pervez N. Ghauri
Series editors:	Pervez N. Ghauri
Dimensions:	234 x 156 x 28mm (L x W x T)
Format:	Hardcover
Pages:	450
Edition:	New
ISBN-13:	978-1-78052-990-5
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
LSN:	1-78052-990-2
Barcode:	9781780529905

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