Verbeke provides a new perspective on international business
strategy by combining analytical rigour and true managerial insight
on the functioning of large multinational enterprises (MNEs). With
unique commentary on 48 seminal articles published in the Harvard
Business Review, the Sloan Management Review and the California
Management Review over the past three decades, Verbeke shows how
these can be applied to real businesses engaged in international
expansion programmes, especially as they venture into high-distance
markets. The second edition has been thoroughly updated and
features greater coverage of emerging markets with a new chapter
and seven new cases. Suited for advanced undergraduates and
graduate courses, students will benefit from updated case studies
and improved learning features, including 'management takeaways',
key lessons that can be applied to MNEs and a wide range of online
resources.
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