International Business Strategy (Hardcover, 2nd Revised edition)

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	March 2013
First published:	March 2013
Authors:	Alain Verbeke
Dimensions:	252 x 178 x 28mm (L x W x T)
Format:	Hardcover
Pages:	616
Edition:	2nd Revised edition
ISBN-13:	978-1-107-02789-3
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-107-02789-6
Barcode:	9781107027893

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