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National Cultures of the World - A Statistical Reference (Hardcover, New)
Loot Price: R2,209
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National Cultures of the World - A Statistical Reference (Hardcover, New)
Series: Cross-Cultural Statistical Encyclopedia of the World
Expected to ship within 10 - 15 working days
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This work is an examination of borderless markets where national
boundaries are no longer the only relevant criteria in making
international marketing, economic planning, and business decisions.
Understanding political and nonpolitical borders is especially
important for products and industries that are culture bound and
those that require local adaptation. National culture is one
critical factor that affects economic development, demographic
behavior, and general business policies around the world. Over
75,000 statistics are provided for over 230 national groups
covering a number of social, economic, and business variables. A
significant review of literature is also included.
General
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