The Research Handbook on Export Marketing provides a wealth of
vital knowledge from scholars who are experts in their fields from
around the world. The book emphasizes the most topical issues in
international marketing today - small and medium enterprises,
exporting performance, the services sector, new products, and
dynamic capabilities. The articles are well written and
informative. The volume makes an excellent contribution to this
important literature.' - Gary Knight, Willamette University,
USThere has been a proliferation of research published in the area
of export marketing in the last four decades. As research output
has grown, some previous research has noted that poor
conceptualization of performance measures can produce weak
theoretical foundations that may eventually become irrelevant in
practice. This Handbook aims to inject rigor into this debate and
will act as a starting point for future research on export
marketing. The Research Handbook on Export Marketing profiles the
following main theoretical frameworks used in export marketing:
contingency theory; the eclectic paradigm; industrial organization
theory; resource-based theories; relational exchange theory;
internationalization process theory; network theory; agency theory
and transaction cost economics. The different measures of export
marketing performance cited in the literature, together with the
nature of the relationships between antecedent variables and
dependent variables of export marketing performance, are also
examined. With expert contributions, this book outlines the
development of export marketing theory from its inception to the
current day and explores the utility of export marketing theory in
assessing export marketing performance. Giving prominence to
theoretical approaches in export marketing, this book will provide
a necessary reference point for academics and students alike
researching export marketing. Practitioners engaged in the pursuit
of export management will also benefit from this insight.
Contributors include: Y. Ali, M. Amin, S. Arora, Y. Asseraf, B.
Aykol, V. Bamiatzi, D.L. Dean, F. Durrieu, I. Ferreira, J. Heyl, A.
Hinterhuber, C.C. Julian, E.T. Kahiya, I. Kardes, O.T. Koc, L.C.
Leonidou, L.-Y. Li, S.M. Liozu, J. Liu, T.K. Madsen, G.O.
Ogunmokun, J.C. Pinho, S. Rezaei, Md. A. Saleh, S. Samiee, A. K.
Shamsuddoha, A. Shoham, C.A. Solberg, A.A. C. Teixeira
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