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Small and Medium Sized Enterprises and the COVID-19 Response - Global Perspectives on Entrepreneurial Crisis Management (Hardcover)
Loot Price: R4,033
Discovery Miles 40 330
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Small and Medium Sized Enterprises and the COVID-19 Response - Global Perspectives on Entrepreneurial Crisis Management (Hardcover)
Series: New Horizons in International Entrepreneurship series
Expected to ship within 12 - 17 working days
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The international cast of authors in this important book explore
how internationalizing small and medium sized enterprises (iSMEs)
face major crises, such as COVID-19, and have managed them to reach
a stable and desired state post-crisis. Chapter orientations vary
from theoretical to empirical. Each focuses on issues related to a
major crisis, and present already-deployed success strategies in 14
different country environments. The rich diversity of chapters
offers a highly significant and timely contribution to the field.
This book consists of five parts. An introduction to the volume and
an extensive literature review open the book and are followed in
Part II by general, yet critical, topics such as firm capabilities,
resources and orientations, which collectively influence how
smaller firms perceive emerging, approaching or unfolding crises in
their environments and how the national public policy as well as
the evolution of the crisis affects them. Part III extends this
discussion to look at digitization and 'servitization' for higher
customer and market-orientation, supply chains and overall
governance. Specific research-based examples of potent strategies
by four internationalized SMEs in different industries and country
environments fill out Part IV and the final part offers a view
beyond the current crisis. Scholars and students in
entrepreneurship, international business and other related areas
will find this very timely volume illuminating.
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