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Brand Engagement (Paperback, 1st ed. 2008) Loot Price: R1,408
Discovery Miles 14 080
Repayment Terms: R132 pm x 12*
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Brand Engagement (Paperback, 1st ed. 2008): I. Buckingham

Brand Engagement (Paperback, 1st ed. 2008)

I. Buckingham

Series: International Political Economy Series

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Loot Price R1,408 Discovery Miles 14 080 | Repayment Terms: R132 pm x 12*

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This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: International Political Economy Series
Release date: November 2007
First published: 2008
Authors: I. Buckingham
Dimensions: 235 x 155 x 12mm (L x W x T)
Format: Paperback
Pages: 221
Edition: 1st ed. 2008
ISBN-13: 978-1-349-36447-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 1-349-36447-9
Barcode: 9781349364473

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