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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, 2nd ed. 2002)
Loot Price: R1,573
Discovery Miles 15 730
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How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, 2nd ed. 2002)
Expected to ship within 10 - 15 working days
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This is an updated and revised edition of the author's successful
and ground breaking book on international public relations and
global reputation. Michael Morley has counselled clients of the
world's largest corporations. This book shows how to achieve a
global reputation and why this makes a vital contribution to the
survival and success of the corporation.
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