The People Business - How Ten Leaders Drive Engagement Through Internal Communications (Paperback)

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance. In many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions. Featuring case studies and lessons from leading companies, The People Business offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging. Built around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	July 2017
First published:	2017
Authors:	Annabel Dunstan • Imogen Osborne
Dimensions:	234 x 156 x 12mm (L x W x T)
Format:	Paperback - Trade
Pages:	216
ISBN-13:	978-0-7494-7971-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	0-7494-7971-X
Barcode:	9780749479718

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