An accessible, unintimidating introduction to the focus group research project. For students in research methods or market research courses within mass media, communication studies, marketing, advertising, and public relations programs.

This ground breaking text provides a structured and practical framework to understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the pitfalls of communicating and problem solving across a range of organizations and locations, and in both international and cross cultural settings.

Featuring case studies, testimonials from professionals working in the field, and discussion questions for further debate, Global Public Relations highlights the differing dynamics which need to be considered in a variety of contexts; from communicating to a company's own employees, to liaising with external bodies like government agencies, community opinion leaders, and the media. The book shows how skilled public relations professional negotiate an array of different issues in both reflecting and maintaining the goals and values of the organization they work for.

Offering a truly global perspective on the subject, this innovative text is essential reading for any student interested in public relations and the mass media in general, and will also be of interest to professional working in the field.

In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It links the profession's genesis - including the role of the Diaspora and early Zionist activists - to today's private and public sector professionals by identifying their roots in Israel's cultural, economic, media, political, and social systems. It reveals how professional communicators and leaders nurtured and valued collectivism, high consensus, solidarity, and unity over democracy and free speech. It investigates such key underpinning concepts as Hasbara and criticizes non-democratic and sometimes unethical propaganda practices. It highlights unprecedented fundraising and lobbying campaigns that forged Israeli identity internally and internationally. In situating Israeli ideas on democracy in the context of contemporary public relations theory, Public Relations and Nation Building seeks to point ways forward for that theory, for Israel and for the public relations of many other nations.

In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to- date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

This book provides compact and well-founded moderation skills for all those who want to successfully lead meetings, workshops or project rounds. Where this succeeds, communication processes in groups will lead to goal-oriented, effective and efficient results - whether virtually or in presence. The author systematically shows how the exchange of information in such discussion groups can be cleverly thought out, dynamically accompanied and effectively controlled. With goal-oriented questions, methodical impulses and different formats of participation, it is possible to solve problems together in the group, to clarify conflicts, to develop sustainable ideas and to make good decisions. At the end of such events, there is added value for everyone: satisfied participants, sustainable results and a cooperative meeting culture, which form the basis for lasting corporate success. "An enrichment despite the multitude of books on the subject." Dr. Joachim Freimuth, ZOE, 01/2019. "This practical book provides a timely handout for the many challenges facing dynamic facilitation." Prof. Kai Beiderwellen, Mannheim University of Applied Sciences "The book is an invitation to deepen and reflexively develop one's own role." Dr. Wolfgang Widulle, Socialnet.de New in the second edition: chapters on virtual facilitation, collaborative learning and tried and tested structural aids, templates, checklists and project outlines as downloads.

"Sport Public Relations: Managing Organizational Communication, Second Edition, " takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals.

The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition:

- Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter.

- Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations.

- New "Insight From a Professional" and other sidebars offer readers a firsthand account of the roles of PR professionals in today's sport environment.

- A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions.

In a clear and engaging style, "Sport Public Relations, Second Edition," expresses the roles of public relations and PR professionals as vital components to a sport organization's overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion.

"Sport Public Relations, Second Edition," provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations.

With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.

Das deutschsprachige Standardwerk zur Kapitalmarktkommunikation bietet einen UEberblick zum aktuellen Stand der internationalen Forschung und zur Praxis in diesem jungen und dynamischen Themenfeld. Zugleich dient es als Lekture fur Verantwortungstrager in Vorstand, Geschaftsfuhrung und anderen Funktionen, in Fachbereichen fur Investor Relations, Unternehmenskommunikation und Marketing sowie fur am Berufsfeld interessierte Studierende. Die Beitrage erlautern zunachst Grundlagen wie regulatorische Erfordernisse, Ansatze der Unternehmensbewertung oder Herausforderungen des Boersengangs. Einen Schwerpunkt bilden die strategische Planung, Organisation, Umsetzung, Instrumente und Evaluation von Investor Relations und Finanzkommunikation. Aufgaben wie die Entwicklung einer Equity Story werden ebenso erklart wie das Aktienmarketing oder die Unternehmensberichterstattung. Abschliessend werden besonders bedeutsame Handlungsfelder wie die Krisenkommunikation, die Kommunikation des Finanzvorstandes oder der Umgang mit aktivistischen Aktionaren diskutiert. Das Handbuch verbindet kommunikationswissenschaftliche mit betriebswirtschaftlichen Perspektiven und Erkenntnissen aus den Disziplinen Finance und Accounting.

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.

Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for uncertain business, environment and social conditions.

Arguing that PR must engage more appropriately with the changing world of the twenty-first century, the authors draw from postmodern and postcolonial approaches to reframe cultural relations, PR education, futures, history and professionalism to suggest how PR might be moved from its current insularity and begin contributing to increased environmental responsibility, social justice and global enterprise.

This book will be of considerable interest to postgraduate students of public relations and communication management in Europe, Canada, the U.S., and Asia. It would also be of topical interest to academics, professionals, and strategists in public relations.

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research.

Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship.

Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Table of Contents

Contents:

Preface.

C.H. Botan, V. Hazleton, Public Relations in a New Age.

Part I: The Foundations.

J.E. Grunig, L.A. Grunig, D.M. Dozier, The Excellence Theory.

R.L. Heath, A Rhetorical Theory Approach to Issues Management.

M. Pfau, H-H. Wan, Persuasion: An Intrinsic Function of Public Relations.

D.M. Dozier, G.M. Broom, The Centrality of Practitioner Roles to Public Relations Theory.

W.T. Coombs, Crisis Management: A Communicative Approach.

V. Hazleton, Toward a Theory of Public Relations Competence.

C.H. Botan, Grand Strategy, Strategy, and Tactics in Public Relations.

C.B. Pratt, Reformulating the Emerging Theory of Corporate Social Responsibility as Good Governance.

L.M. Zoch, J-C. Molleda, Building a Theoretical Model of Media Relations Using Framing, Information Subsidies, and Agenda-Building.

W.R. Kennan, V. Hazleton, Internal Public Relations, Social Capital, and the Role of Effective Organizational Communication.

Part II: Tools for Tomorrow.

M. Taylor, M.L. Kent, Public Relations Theory and Practice in Nation Building.

D.F. Witmer, Overcoming System and Culture Boundaries: Public Relations From a Structuration Perspective.

D. Gilpin, P. Murphy, Reframing Crisis Management Through Complexity.

G. Walker, Sense-Making Methodology: A Theory of Method for Public Relations.

D. Kazoleas, L.G. Teigen, The Technology-Image Expectancy Gap: A New Theory of Public Relations.

B. Signitzer, C. Wamser, Public Diplomacy: A Specific Governmental Public Relations Function.

J.A. Ledingham, Relationship Management: A General Theory of Public Relations.

D. Kruckeberg, K. Starck, M. Vujnovic, The Role and Ethics of Community-Building for Consumer Products and Services: With Some Recommendations for New-Marketplace Economics in Emerging Democracies.

E.L. Toth, Building Public Affairs Theory.

Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries-Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.

Das Handbuch Mitarbeiterkommunikation ist Teil der Springer-Reference Reihe zur Unternehmenskommunikation mit den Banden Unternehmenskommunikation (Hrsg. Zerfass, Roettger, Piwinger), Mitarbeiterkommunikation (Hrsg. Einwiller, Sackmann, Zerfass), Finanzkommunikation (Hrsg. Hoffmann, N.N., Zerfass) und Public Affairs & Stakeholderkommunikation (Roettger, Donges, Zerfass). Zielgruppen der Reihe sind Wissenschaftler, Anwender und Praktiker mit unterschiedlichem Wissensstand, Studierte aus angrenzenden Fachgebieten sowie Nachwuchswissenschaftler. Hierbei richtet sich das Handbuch Mitarbeiterkommunikation an Zielgruppen aus den Fachbereichen Kommunikationswissenschaft (insb. Public Relations, Organisationskommunikation), Betriebswirtschaftslehre (insb. Organisation, Fuhrung, Personal) und Psychologie (insb. Wirtschaftspsychologie, Arbeits- & Organisationspsychologie). Das Handbuch Mitarbeiterkommunikation fokussiert Themen der unternehmensinternen Kommunikation auf verschiedenen Ebenen: a) Interne Unternehmenskommunikation zwischen Unternehmensmanagement und Mitarbeitenden sowie Fuhrungskraften, b) Teamkommunikation, c) Fuhrungskommunikation und d) informelle Mitarbeiterkommunikation. Daneben werden Themen der externen Arbeitgeberkommunikation adressiert, d.h. Schnittstellen zwischen interner Unternehmenskommunikation, Internal Branding, Employer Branding und Personalkommunikation.

How can you stay relevant for your customers? The answer is a combination of the following three factors: technology, personal involvement and social commitment. The past ten years have been marked by the arrival of 4G, mobile services, and robotics. These technologies have brought about a revolution in the field of customer experience and in the future, this will evolve even further. As a company, you will have to take a more active part in the personal life journey of your customers. This opens up the opportunity to tackle, together with your customer, concrete social world problems, including climate change, mobility, and health care. Customers increasingly seek out companies that do good for both themselves, and the world.

The second edition of the "Public Relations Writer's Handbook" offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate Development Strategic controlling Legal and Compliance change management human resources Communications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate management Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Tasks of corporate management Factors of leadership communication, including normative leadership, strategic controlling and innovation management Outlook for future developments in internal communication

Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.

Your company needs a call center to be competitive in the 21st century. This book is your guide to the technology, techniques, and trends in today's call centers. The Call Center Dictionary contains all the information you need to: Understand: Your boss,
The Call Center Dictionary provides clear definitions of call center acronyms, terms, and technology. Stay up-to-date on this fast-paced industry!

This book provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues and problems. Sports Marketing is a rapidly developing sector with universities offering sports marketing and increasing numbers of specialised Sports Public Relations and Sport Communication degrees. Public relations and communication strategies is one area where sport marketing is underdeveloped, generic marketing literature misses the nuances and special features of sport as they are not given sufficient focus. This book fills a significant gap in the public relations and communications literature by customising a discussion that is directly relevant to the sport management student. Case studies will be used throughout to provide practical applications of public relations and communications approaches within the sport management/marketing context providing a link between theory and practice. They will present public relation and communications strategies and principles that have been used in variety of sport management/marketing settings. Moreover, each case study provides the reader with research probes at the end of each case study. The research probes for each case study allow the reader to reflect on the principles applied, strategies used and their applicability to the sport setting. Examples used will draw from North American, United Kingdom, European and Australian/NZ to give the text global appeal and applicability. Review and Research Questions provide the reader with focusing questions related to the principles and frameworks presented, as well as prompting the reader to formulate and articulate defensible arguments in relation to their own public relations and communications strategies. Making strong links between theory and practice is an overarching goal of the approach advocated in this book. In short, this book fills the current market need by discussi

This book examines on an international basis how small and medium-sized enterprises (SMEs) cope with the changing economic and social challenges, which are also reflected in financial and non-financial reporting. To this end, it presents six case studies from Germany, Hungary, Romania, Poland, Italy, and the United Kingdom, with a particular focus on integrated reporting (IR). The cases presented are drawn from collaborative research within the international network of INTEREST, an international project on integrated reporting for SME transparency. The book will be of interest to researchers and practitioners.

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: * a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; * recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; * an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; * evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, particularly within the field of diplomacy. The first part discusses the main theoretical debates that shaped the central concepts of the project, while the second part of the book presents further practical approaches and examples of diplomatic practice. Lastly, the third part focuses on pedagogical and methodological approaches, which can be useful in diplomacy and communication classes and for the implementation of a European curriculum. This interdisciplinary book will appeal to students, researchers, policy-makers, and practitioners from various disciplines, including international relations, political science, business, and communication.

This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.