Public Relations and the Power of Creativity - Strategic Opportunities, Innovation and Critical Challenges (Hardcover)

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholars based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway, Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Advances in Public Relations and Communication Management
Release date:	October 2018
First published:	2018
Editors:	Sarah Bowman • Adrian Crookes • Oyvind Ihlen • Stefania Romenti
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Hardcover
Pages:	256
ISBN-13:	978-1-78769-292-3
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	1-78769-292-2
Barcode:	9781787692923

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