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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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The New Guide to Identity - How to Create and Sustain Change Through Managing Identity (Paperback, New Ed)
Loot Price: R1,383
Discovery Miles 13 830
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The New Guide to Identity - How to Create and Sustain Change Through Managing Identity (Paperback, New Ed)
Expected to ship within 12 - 17 working days
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It is, of course, commonplace for corporations to operate
sophisticated identity programmes. But identity has now moved way
beyond the commercial area. We live in a world in which cities,
charities, universities, clubs - in fact any activity that involves
more than two or three people - all seem to have identities too.
However, very few of these organizations have released the full
potential that effective management of identity can achieve. In
this book, the world's leading authority on corporate identity
shows how managing identity can create and sustain behavioural
change in an organization as well as achieving the more traditional
outcome of influencing its external audiences. The New Guide to
Identity provides a simple clear guide to identity, including what
it is and how it can be used to full effect. If a change of
identity is required, the whole process is described from start-up
(including investigation and analysis of the current identity),
through developing the new identity structure, to implementation
and launch. For anyone responsible for the identity of an
organization, or for designing it for someone else, or attempting
to achieve change in their organization, or studying the subject,
this straightforward guide is essential reading.
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