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Public Relations as Public Diplomacy - The Royal Bank of Canada's Monthly Letter, 1943-2003 (Hardcover)
Loot Price: R1,996
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Public Relations as Public Diplomacy - The Royal Bank of Canada's Monthly Letter, 1943-2003 (Hardcover)
Series: Routledge Insights in Public Relations Research
Expected to ship within 12 - 17 working days
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This is a study of the Royal Bank of Canada's Monthly Letter, which
was initially created in 1920 as a traditional economic newsletter
and later evolved quite serendipitously into a publication marvel
when, in 1943, it came under the influence of John Heron,
journalist and publicist, gaining mass appeal both domestically and
abroad. This concise history documents the inception, development
and rise to popularity of the Monthly Letter, telling the untold
story of how a corporate newsletter became a tool of international
public diplomacy. The purpose of this writing is to demonstrate the
entanglement of the fields of public diplomacy and public relations
and to offer a more palatable conceptualization of them as two
discrete, but necessary, parts of a whole. It acknowledges the
varied soup of contested terminology which surrounds the field of
public diplomacy (e.g. corporate diplomacy, cultural diplomacy and
economic diplomacy). This work conceptualizes public diplomacy and
public relations as two parts of a whole in which the sum is
greater than its individual parts, juxtaposing the two fields in
relation to one another, diminishing neither. The contents of this
work provide a broad overview of the fields of public diplomacy and
public relations that could serve as an introduction and discussion
point for students and scholars in both fields and offers a
specific case study around which lively discussion and additional
study can ensue.
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