What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957. James Tye, its charismatic founder and leader for nearly 40 years, created the British Safety Council to bring about a transformation in how Great Britain viewed safety and health. In 1957, hundreds, if not thousands, of workers were killed in accidents and James marshalled every conceivable technique to save lives, including PR stunts, training, lobbying for better laws and, crucially, what he called 'propaganda', in the form of posters and other communication tools. In 2014, a long-lost collection of posters, papers and letters were found gathering dust in a warehouse. The British Safety Council, wanting to mark its 60-year history and its role in reducing deaths at work, decided to preserve the collection and commissioned historian Mike Esbester to trace the history of health and safety in Britain from the late 1960s through the posters and photographs of the time. Transformative Propaganda: Opening the Archives of the British Safety Council offers a fascinating and vivid insight into the social and political realities of the 1960s, 1970s and 1980s through a wealth of historical documents, press cuttings, correspondence, photographs and posters. It offers a truly extraordinary window onto the evolution of health and safety within the UK and richly deserves a place on the bookshelf of every safety professional.

Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally - health, community, media and the environment - each representing interest conflicts within the changing global environment. Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Unsere Wirtschaft ist in hohem MaBe kommunikationsgetrieben. In einem Aternzug mit dem intellektuellen Kapital von Untemehmen werden Information und Kommunikation als die treibenden Faktoren genannt. Ihnen kommt die Bedeutung von strategischen Er folgsfaktoren zu. Je sHirker diese Uberlegung in das Bewusstsein von Finanzvorstanden und Controllem gelangt, entsteht bei diesen vermehrt der Wunsch, sowohl die zu Grunde liegenden Aufwendungen zu erfassen als auch einen BewertungsmaBstab flir den verblei benden Nutzen zu tinden. Weder die Kommunikationswissenschaft noch die Betriebs wirtschaftslehre haben bisher geeignete Vorschlage unterbreitet. Bisherige Losungsvor schlage beschranken sich in den meisten Fallen auf die Erfolgsmessung einzelner MaBnahrnen und bleiben ohne Bezug zur strategischen Untemehmensausrichtung. Ange sichts der nicht mehr tiberschaubaren Ausgaben flir Information und Kommunikation und dem darnit verbundenen Kontrollverlust im Management wachst die Forderung, beide Disziplinen in betriebswirtschaftliche Kategorien zu tiberftihren und sie nach den glei chen MaBstiiben - beispielsweise in der Investitionskostenrechnung - zu bewerten und letztendlich in das vorhandene Controlling einzubinden. Auf diesem Gebiet hat weder die Praxis noch die Wissenschaft bisher gentigend gearbeitet - es besteht also Nachholbedarf. Der vorliegende Sammelband tiber Kommunikations-Controlling befasst sich vor dem Hintergrund der aktuellen Diskussion und angesichts der weit tiber die eigene Branche hinausreichenden Bedeutung von Information und Kommunikation mit gmndsatz lichen, in diesem Zusammenhang stehenden Fragestellungen. Ein "Rezept" im Sinne einer unmittelbaren Anwendung ist nicht beabsichtigt und im Moment auch nicht sinn vol I. Insoweit ist bei den Beitragen zutreffend von einem qualitativen Ansatz auszuge hen."

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders' skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

The most successful communication professionals are no longer just communication experts-they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations.

This book provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues and problems. Sports Marketing is a rapidly developing sector with universities offering sports marketing and increasing numbers of specialised Sports Public Relations and Sport Communication degrees. Public relations and communication strategies is one area where sport marketing is underdeveloped, generic marketing literature misses the nuances and special features of sport as they are not given sufficient focus. This book fills a significant gap in the public relations and communications literature by customising a discussion that is directly relevant to the sport management student. Case studies will be used throughout to provide practical applications of public relations and communications approaches within the sport management/marketing context providing a link between theory and practice. They will present public relation and communications strategies and principles that have been used in variety of sport management/marketing settings. Moreover, each case study provides the reader with research probes at the end of each case study. The research probes for each case study allow the reader to reflect on the principles applied, strategies used and their applicability to the sport setting. Examples used will draw from North American, United Kingdom, European and Australian/NZ to give the text global appeal and applicability. Review and Research Questions provide the reader with focusing questions related to the principles and frameworks presented, as well as prompting the reader to formulate and articulate defensible arguments in relation to their own public relations and communications strategies. Making strong links between theory and practice is an overarching goal of the approach advocated in this book. In short, this book fills the current market need by discussi

Dieses Buch gibt einen kompakten Einblick in die Grundlagen des Online-Reputationsmanagements und zeigt auf, warum es fur jedes Unternehmen unabhangig von der Groesse unverzichtbar ist, sich aktiv um seinen guten Ruf zu kummern. Denn neben physischen Gutern pragen heute auch die immateriellen Werte das Image eines Unternehmens ganz entscheidend. Angriffe auf das Image drohen von allen Seiten - durch falsche Berichte, Cyberangriffe, Shitstorms oder Fake News. Sie koennen aber auch selbstverschuldet sein, wenn ein Unternehmen zum Beispiel schlechte Qualitat oder einen miserablen Kundenservice bietet. Der beste Zeitpunkt, sich um die eigene Reputation zu kummern, ist dann, wenn sie noch keinen Schaden erlitten hat. Dabei hilft dieser Quick Guide. Aber auch diejenigen, die sich schon im akuten Krisenmanagement befinden, werden durch dieses Buch wertvolle Impulse bekommen, um ihre Reputation wiederherzustellen.

In diesem Buch erfahren Sie kompakt und auf den Punkt aufbereitet, warum ein professionelles Reputationsmanagement in den unterschiedlichen Phasen eines Boersengangs so wichtig ist und welche Moeglichkeiten es gibt, die Unternehmensreputation in diesem Prozess aktiv zu steuern. Denn Reputation ist gerade bei boersennotierten Unternehmen ein sensibles Thema und ein wesentlicher Erfolgsfaktor, der sich direkt in Gewinne umrechnen lasst. Sie bildet sich auch ohne das Zutun eines Unternehmens - in Bewertungen, Medien- und Presseberichten oder uber die Social-Media-Kanale. Insbesondere im Rahmen von IPOs (Initial Public Offerings) sind Unternehmen sehr prasent in der oeffentlichen Wahrnehmung und einer oeffentlichen Meinungsausserung starker ausgesetzt. Umso wichtiger ist es, die Risiken zu kennen, um gezielt Argumente vorzubereiten und vorausschauend ein gutes Krisenmanagement zu etablieren. Ein kompakter Leitfaden, der die Grundlagen und Herausforderungen erlautert und anhand von Beispielen veranschaulicht, worauf zu achten ist.

Reprasentative Forschungsarbeiten des =mcminstitute aus Anlass des 10jahrigen Bestehens des Instituts fur Medien- und Kommunikationsmanagement der Universitat St. Gallen. Ehemalige und derzeitige Professoren und Projektleiter nehmen Stellung zu den Schwerpunkten: das digitale Medium, Medienwirtschaft, Kommunikationsmanagement sowie Medien fur die Kommunikation.
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Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.

From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language and media outlet to properly convey your message during and after a crisis. Unveiling the secrets of how to manage the media in a crisis, the book examines how rapidly evolving social media and Web 2.0 technologies have changed the crisis management landscape. It illustrates the four distinct stages of media reporting during a crisis and details the information that must be provided. The author provides readers with a wealth of helpful tips and tools-including guidelines, checklists, and case studies that illustrate best practices in crisis media management. Divided into five sections, the book: Examines how the kingdom of news has changed and considers the new hybrid model that is emerging Identifies the four distinct stages in which both old and new media report a crisis Addresses the use of spokespeople according to the four stages, as well as when to use the chief executive officer Discusses media interviews, including how to handle news conferences, bloggers, and the importance of media training Considers the communication aspects of crisis management-including how to harness the power of Facebook, Twitter, YouTube, Digg, Wikipedia, Flickr, and social media releases The book's resource-rich appendices include a checklist for briefing a spokesperson, sample media release, a step-by-step flowchart for creating a crisis communication plan, and social media policy guidelines. Complete with a detailed guide on what tools to use and when to use them, this book provides the techniques and understanding required to communicate effectively and avoid any potential bad press and embarrassment that could result from information mismanagement. Jane Jordan-Meier was interviewed about leadership in a crisis and the stages of a crisis in the wake of the Murdoch phone-hacking scandal. She also discusses crisis management planning in The Sydney Morning Herald and in Daily Ovation. She was interviewed in August 2011 by Globe and Mail. Discover more about the book, including a video of the author explaining how to turn media questions into gold and visit smallbusinessadvocate.com for a series of recent interviews. Jane Jordan-Meier appeared in a video interview with Crisis Manager Melissa Agnes on July 3, 2012.

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book's organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features: 25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work Increased emphasis on ethics and social responsibility Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students

Von der Facebook-Revolution bis zur Info-Atomisierung: Wie konnen sich Menschen in einer zunehmend zersplitterten und uberfluteten Kommunikationswelt uberhaupt noch miteinander verstandigen? Und welche Chancen und Potenziale ergeben sich aus diesem Umbruch?

Im SignsBook diskutieren prominente Marketing- und Kommunikationsexperten, wie die Zukunft der Kommunikation angesichts zunehmender Veranderungen aussehen wird und wie sie aktiv gestaltet werden kann. Neben dem Wandel in der taglichen (Medien-)Kommunikation wird auch der Einfluss neuer Medienformen, neuer Technik und der von Social-Media-Plattformen auf die Qualitat und den Sinngehalt der Informationen und Botschaften untersucht bis hin zu den Auswirkungen im gesellschaftlichen, kulturellen und politischen Bereich. Mit dem SignsBook setzen die Herausgeber und Autoren ein Zeichen fur eine wirkungsvolle, Erfolg bringende Kommunikation, die sich notwendigerweise an Werten wie Nachhaltigkeit, Authentizitat und Glaubwurdigkeit orientiert und dabei innovativ und zeitgemass ist. In diesem Kommunikationsfachbuch kommen neben prominenten Marketing-, Medien- und Kommunikationspersonlichkeiten kommen auch Blogger, Forscher, Fotografen, Musiker und Padagogen zu Wort."

Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new 'Fit to Partner Test' and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today's rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background, and the ethical guidelines of major professional organizations, this book is designed to stimulate class discussion through real-world examples, case studies, and discussion problems. Students will learn how to mediate between the best interests of their employers and their responsibilities toward other parties, and to consider how economic, technological, and legal changes in their industries affect these ethical considerations. It can be used as a core textbook for undergraduate or graduate courses in communication or media ethics, and provides an ideal supplement for specialist classes in public relations, professional communication, advertising, political communication, or journalism and broadcast media.

How can you stay relevant for your customers? The answer is a combination of the following three factors: technology, personal involvement and social commitment. The past ten years have been marked by the arrival of 4G, mobile services, and robotics. These technologies have brought about a revolution in the field of customer experience and in the future, this will evolve even further. As a company, you will have to take a more active part in the personal life journey of your customers. This opens up the opportunity to tackle, together with your customer, concrete social world problems, including climate change, mobility, and health care. Customers increasingly seek out companies that do good for both themselves, and the world.

In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.

This ground breaking text provides a structured and practical framework to understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the pitfalls of communicating and problem solving across a range of organizations and locations, and in both international and cross cultural settings.

Featuring case studies, testimonials from professionals working in the field, and discussion questions for further debate, Global Public Relations highlights the differing dynamics which need to be considered in a variety of contexts; from communicating to a company's own employees, to liaising with external bodies like government agencies, community opinion leaders, and the media. The book shows how skilled public relations professional negotiate an array of different issues in both reflecting and maintaining the goals and values of the organization they work for.

Offering a truly global perspective on the subject, this innovative text is essential reading for any student interested in public relations and the mass media in general, and will also be of interest to professional working in the field.

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.