The Freelancer's Guide to Corporate Event Design is the only book that will get the reader up to speed on the ever-changing and growing industry of corporate production. Written by one of the industry's leading designers, this book uses a candid and straightforward style to illustrate the process of designing a successful event.
Learn the fundamentals of venue selection, rigging, lighting, audio, video, and scenic design with informative diagrams and detailed illustrations. This guide will show how to plan, design, and execute events of any size. Additionally, the designer will be armed with a strong knowledge of common mistakes, tips and tricks, and industry standards that will build and train a production team prepared for just about anything.

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports. Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.

This work explores everyday face-to-face interactions between expatriate and host national employees in cross-cultural offices of transnational organizations and corporations. Applying the concepts of cosmopolitanism, social capital, and network theory, the book highlights both "closure" and "openness" in interpersonal interactions thus presenting more nuanced ways of understanding employees' transnational business/social connections. It also offers useful suggestions, such as the importance of developing a sense of respect for each other, for those who work in transnational office environments in both home and host societies. The author based her findings on one year of intensive fieldwork in Indonesia, which provides an intimate look at the transnational relationships between Japanese expatriate employees and Indonesian host national co-workers. Social science and international business scholars will embrace this ethnographic study of the relationships formed by these professional migrations.

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It assesses how companies communicate their diversity approaches on social media (Twitter) and studies the ensuing perceptions of online users. By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings. The results of the study lead to the development of a theoretical framework with practical applications for business communication academics and professionals alike.

This book provides deep insights into intercultural collaboration among business partners, employees, managers, and entrepreneurs in Chinese-African professional interactions. It presents cultural and theoretical knowledge on Chinese and African management, leadership, and philosophy. Chinese and African scholars and professionals share their insights into how to address intercultural management challenges proactively and successfully. The cases provide insights into a wide variety of industries and offer actual scenarios studied in governmental, parastatal, and private Chinese-owned organizations in twelve African countries. This book will benefit a broad readership including scholars in employment relations and business management as well as African and Chinese collaborators in academia, government, NGOs and industry.

You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup's story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the "problem" isn't worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it's already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup's future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.

This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from entrepreneurs, executives and engineers from technology companies that have shaped history: Steve Jobs, Tim Cook, Elon Musk, Jim Grubb (Cisco), Mikko Hyppoenen (F-secure), Jane Chen (Embrace Innovations) and many more. Most of them have appeared on the stages of large conferences and events presenting their products and inventions. Today the technology arena is more dynamic and innovating than ever: mobile applications, cloud services, artificial intelligence, clean technologies, blockchain, etc.There are increasingly more spaces to share knowledge and promote products. Both aspects make speaking about technology harder than ever: how should you speak about your product or company in a way that your audience not only gets what you say but gets inspired enough to become followers? The ten practices presented in this book are: story, demo, metaphor, data visualization, passion, props, presentation hacks, interaction, staging, and memory. All core aspects that a technical person needs to rock the stage at conferences. What You Will Learn A wide range of skills which will help you make a solid and persuasive presentation or talk How to craft compelling stories How to write better (blogs and copy) about technical products and events Who This Book is For DevOps, developer evangelists, testers, architects, product managers, sales engineers, solution architects, CTOs, CEOs, startup founders, marketers

No boardroom in any industry is safe from new market threats in this time of rapid technological growth. We've all heard the stories of corruption by CEOs at WeWork and Theranos and witnessed whistleblowers revealing crises at Wells Fargo and Uber. The board's responsibility in this time shifts from protecting not just shareholders, but all stakeholders. Disruption in the Boardroom delves into the details of modern corporations and how governance and oversight can lead us into an evolving digital future. Corporate culture is changing every day, and everybody at the top-from senior executives of well-funded startups to decades old stalwarts of industries-are being watched more closely than ever Disruption in the Boardroom calls for leaders to embrace intellectual honesty, moral courage, and a discipline for continuous learning in order to have good corporate governance. Author Jennifer Wolfe addresses questions that hit home for present and future board members, the overarching one being: how can a handful of people successfully oversee a company and the entirety of its actions? This book details case studies of past mistakes and lessons from current board members and provides expert insights on how to structure future governance. Disruption in the Boardroom walks you through stories of both triumphs and errors in crucial decisions made by boards of companies you know well. Whether you are a senior executive, a corporate board director, or simply a curious reader on the topic of business decisions of the current day, Wolfe's expertise provides you with invaluable knowledge that you deserve to have on your bookshelf. The "move fast and break things" mentality has disrupted every industry, and it will only continue to shift the way we as a business culture approach the future of work. Don't fall behind. What You Will Learn Take a look at good and bad examples of how board members at different companies have dealt with emerging issues Understand the changing role of the board Examine how new technologies are rapidly change business models Who This Book is For Senior executives, VCs and private equity associates, corporate board directors and curious readers.

Kets de Vries profiles a range of toxic executives the narcissist, psychopath, cold fish, obsessive-compulsive, and many more, offering coaches examples of interventions that have worked and those that haven't, to help coaches deal with difficult people and become more effective.

This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today's digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.

In diesem Sammelband beschaftigen sich renommierte Autoren aus Forschung und Praxis mit samtlichen strategisch-konzeptionellen Aspekten und Erfolgsfaktoren des Eventmarketings. Sie berucksichtigen neben der prozesskostenorientierten Perspektive auch das Eventcontrolling sowie rechtliche und sicherheitsspezifische Sachverhalte wie Haftung und Risikominimierung oder die Rechte und Pflichten von Agenturen. Konkrete Hinweise wie Kriterien fur die Auswahl von Event Locations sowie zahlreiche Beispiele erfolgreicher Events bieten hohen Praxisbezug. Ein Ausblick auf aktuelle Trends und zukunftige Entwicklungen wie z.B. Digitale Events, Green Events oder Eventpsychologie runden das Buch ab.Praxisorientiertes Eventmanagement richtet sich gleichermassen an Wissenschaftler und Studierende mit dem Schwerpunkt Marketing sowie an Management-Praktiker und Fuhrungskrafte aus den Bereichen Eventmarketing und -management.

Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyze those new to publicity--"What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget? "With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customizable promotional strategies for any type of organization.

In Deutschland nehmen jedes Jahr mehr als 340 Millionen Menschen an einer groesseren Veranstaltung teil. Kongresse, Tagungen, Meetings, Foren und Events: eine Branche mit gigantischen Umsatzen. Viele Teilnehmer sind jedoch frustriert von Frontalunterricht, Einpauken mit Powerpoint, von Reihenbestuhlung und Keynote-Kauderwelsch - die Wissensgesellschaft braucht Orte fur kreatives Lernen. In diesem Buch wird eine mitreissende Vision entworfen von Veranstaltungen, die begeistern, bewegen und inspirieren: als Lernort und Raume fur individuelle Potenzialentfaltung. Die Autoren beziehen neueste Erkenntnisse aus Hirnforschung, Kommunikationswissenschaft, Werbepsychologie und Reformpadagogik ein. Viele Beispiele erfolgreicher und aussergewoehnlicher Veranstaltungen zeigen: So bringt man Kongresse zum Tanzen.

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." Ray Hiebert, Editor, Public Relations Review

"The Sponsorship Handbook" is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship.

Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay.

"Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. "The Sponsorship Handbook" is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship."
Luis Vicente, Head of Partnerships, Manchester City Football Club

"An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands."
Faisal Al-Dail, "Saudi Post"

Als erstes Werk leistet dieses Buch einen Bruckenschlag zwischen Kommunikations- und Innovationsmanagement. Zukunftsweisende Innovations-Konzepte werden ebenso vorgestellt wie der State of the art der Innovationskommunikation. Fallstudien namhafter Unternehmen, theoretische Perspektiven aus Sicht der Wirtschafts- und Kommunikationswissenschaften sowie empirische Ergebnisse der ersten deutschen Studie zur Rolle von Kommunikation als Erfolgsfaktor im Innovationsmanagement vermitteln einen umfassenden Einblick."

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book's final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.

This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies. The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations! George Roth (Principal Research Associate at MIT Sloan School of Management, Boston, United States)

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers' current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today's rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background, and the ethical guidelines of major professional organizations, this book is designed to stimulate class discussion through real-world examples, case studies, and discussion problems. Students will learn how to mediate between the best interests of their employers and their responsibilities toward other parties, and to consider how economic, technological, and legal changes in their industries affect these ethical considerations. It can be used as a core textbook for undergraduate or graduate courses in communication or media ethics, and provides an ideal supplement for specialist classes in public relations, professional communication, advertising, political communication, or journalism and broadcast media.

This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history.

This book describes how non-profit organisations (NPOs) communicate what they constitute, signal success and display sustainability in order to convince stakeholders to provide essential resources. Reports on intellectual capital offer a worthwhile approach. Based on empirical research, the book highlights the essential resources for NPOs and on the demand imposed on organisations, as well as the dependencies of those resources and demands. This insight helps NPOs to provide necessary information while keeping the disclosure to a minimum and thus not giving away possible competitive advantages. Further, the status-quo of IC disclosure in Germany is presented and a theoretical framework for the motivation for NPOs to disclose information on their IC is presented. Researchers will find these findings a solid foundation for further research. Finally, a framework for the disclosure of intellectual capital is provided to support practitioners.