|
Books > Business & Economics > Business & management > Sales & marketing > Public relations
|
Buy Now
Improving the Performance of Sponsorship (Paperback)
Loot Price: R2,140
Discovery Miles 21 400
|
|
|
Improving the Performance of Sponsorship (Paperback)
Expected to ship within 12 - 17 working days
|
Without a doubt, sponsorship is one of the most powerful
promotional tools we have in the business of brand creation, brand
recognition, and ultimately increasing sales. Moreover, brokering
sponsors is a significant business in and of itself, something we
often overlook. Considering sponsorship is a $50 billion a year
market--and growing--marketers and students of business ignore its
potential at the risk of missing hugely lucrative opportunities. To
fail to understand sponsorship is to fail to understand marketing.
If you're looking for an introduction to this topic, most books
available only address sports sponsorship: the largest section of
the market perhaps, but by no means the only one. Kolah's Improving
the Performance of Sponsorship is a guide that examines all types
of sponsorship, clearly explaining and defining its mechanics,
advising on how to select the right properties, how to sell
sponsorship, ethical issues, measurement and key legal principles.
This book is all keen marketers will need for a thorough
understanding of how sponsorship works.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
