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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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The Four Stages of Highly Effective Crisis Management - How to Manage the Media in the Digital Age (Hardcover, New)
Loot Price: R4,274
Discovery Miles 42 740
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The Four Stages of Highly Effective Crisis Management - How to Manage the Media in the Digital Age (Hardcover, New)
Expected to ship within 12 - 17 working days
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From the Japanese tsunami and the Egyptian revolution to the
Haitian earthquake and the Australian floods, social media has
proven its power to unite, coalesce, support, champion, and save
lives. Presenting cutting-edge media communication solutions, The
Four Stages of Highly Effective Crisis Management explains how to
choose the appropriate language and media outlet to properly convey
your message during and after a crisis. Unveiling the secrets of
how to manage the media in a crisis, the book examines how rapidly
evolving social media and Web 2.0 technologies have changed the
crisis management landscape. It illustrates the four distinct
stages of media reporting during a crisis and details the
information that must be provided. The author provides readers with
a wealth of helpful tips and tools-including guidelines,
checklists, and case studies that illustrate best practices in
crisis media management. Divided into five sections, the book:
Examines how the kingdom of news has changed and considers the new
hybrid model that is emerging Identifies the four distinct stages
in which both old and new media report a crisis Addresses the use
of spokespeople according to the four stages, as well as when to
use the chief executive officer Discusses media interviews,
including how to handle news conferences, bloggers, and the
importance of media training Considers the communication aspects of
crisis management-including how to harness the power of Facebook,
Twitter, YouTube, Digg, Wikipedia, Flickr, and social media
releases The book's resource-rich appendices include a checklist
for briefing a spokesperson, sample media release, a step-by-step
flowchart for creating a crisis communication plan, and social
media policy guidelines. Complete with a detailed guide on what
tools to use and when to use them, this book provides the
techniques and understanding required to communicate effectively
and avoid any potential bad press and embarrassment that could
result from information mismanagement. Jane Jordan-Meier was
interviewed about leadership in a crisis and the stages of a crisis
in the wake of the Murdoch phone-hacking scandal. She also
discusses crisis management planning in The Sydney Morning Herald
and in Daily Ovation. She was interviewed in August 2011 by Globe
and Mail. Discover more about the book, including a video of the
author explaining how to turn media questions into gold and visit
smallbusinessadvocate.com for a series of recent interviews. Jane
Jordan-Meier appeared in a video interview with Crisis Manager
Melissa Agnes on July 3, 2012.
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