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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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Exploring Communication Ethics - A Socratic Approach (Paperback)
Loot Price: R1,244
Discovery Miles 12 440
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Exploring Communication Ethics - A Socratic Approach (Paperback)
Expected to ship within 9 - 17 working days
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Exploring Communication Ethics is a comprehensive textbook on the
ethical issues facing communication professionals in today's
rapidly changing media environment. Empowering students to respond
to real-world ethical dilemmas by drawing upon philosophical
principles, historical background, and the ethical guidelines of
major professional organizations, this book is designed to
stimulate class discussion through real-world examples, case
studies, and discussion problems. Students will learn how to
mediate between the best interests of their employers and their
responsibilities toward other parties, and to consider how
economic, technological, and legal changes in their industries
affect these ethical considerations. It can be used as a core
textbook for undergraduate or graduate courses in communication or
media ethics, and provides an ideal supplement for specialist
classes in public relations, professional communication,
advertising, political communication, or journalism and broadcast
media.
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