This ground breaking text provides a structured and practical
framework to understanding the complexities of contemporary public
relations. It is an instructional book that guides the reader
through the pitfalls of communicating and problem solving across a
range of organizations and locations, and in both international and
cross cultural settings.
Featuring case studies, testimonials from professionals working
in the field, and discussion questions for further debate, Global
Public Relations highlights the differing dynamics which need to be
considered in a variety of contexts; from communicating to a
company's own employees, to liaising with external bodies like
government agencies, community opinion leaders, and the media. The
book shows how skilled public relations professional negotiate an
array of different issues in both reflecting and maintaining the
goals and values of the organization they work for.
Offering a truly global perspective on the subject, this
innovative text is essential reading for any student interested in
public relations and the mass media in general, and will also be of
interest to professional working in the field.
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